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- Tasks: Create and optimise paid social and PPC campaigns for diverse clients.
- Company: Award-winning digital marketing agency based in Poole, Dorset.
- Benefits: Up to £34,000 salary, hybrid working, and subsidised gym membership.
- Why this job: Join a creative team and make a real impact on client growth.
- Qualifications: 2-3 years experience in paid performance campaigns and strong analytical skills.
- Other info: Friendly culture with career progression and regular training opportunities.
The predicted salary is between 28000 - 34000 £ per year.
We design and build websites and software applications, as well as manage the online marketing for a large number of clients across Dorset and further afield. To help achieve our goals and ambitions, we’re looking for another specialist to join our team.
We’re an award-winning, independent digital marketing agency based in Poole, Dorset. With expertise spanning web design, development, media production and performance-driven marketing, we deliver integrated campaigns that amplify brands and drive measurable growth. Our values – transformational, results-focused, ideas-driven and proactive – guide everything we do. We’re rapidly growing and our talented team at b4b is at the heart of it. Together, we combine creative ideas with smart strategies to help our clients’ businesses thrive.
We’re seeking a skilled and data-driven Paid Media Specialist (or Paid Social Media Buyer) with hands-on experience creating, managing and optimising paid campaigns across Meta, LinkedIn, and PPC platforms. You will work closely with both our PPC and Social Media teams to plan and execute effective, scalable campaigns that deliver outstanding results for our clients.
Key Responsibilities- Create, manage, and optimise paid social campaigns across Meta Ads Manager and LinkedIn Campaign Manager
- Plan, execute, and optimise PPC campaigns across Google Ads and/or Microsoft Ads
- Analyse performance data to make recommendations, improve ROI, and maximise campaign effectiveness
- Work collaboratively with the PPC and Social Media teams to deliver integrated strategies
- Prepare performance reports and communicate insights to internal teams and clients
- Conduct ongoing audience research, keyword analysis, and competitive research
- Stay up to date with platform changes, new features, and best practices
You’ve spent 2/3+ years working with Paid Performance Campaigns, ideally within an agency environment. You’re confident managing campaigns across both Google, Meta and LinkedIn with a focus on performance. You understand tracking, attribution and conversions – experienced with GA4, Google Tag Manager, Meta Pixel, Ads Manager, etc. You’re data-driven with strong analytical and reporting skills. You enjoy working collaboratively within a fast-paced, supportive team environment. You have a creative streak to come up with engaging and results-oriented ad copy.
What We Offer:- Competitive salary of up to £34,000
- Hybrid working after probation period: balance your time between home and our Poole office (3 days a week), with an early finish at 1pm on Fridays!
- Regular training opportunities to keep your knowledge sharp.
- Clear pathways for career progression – many of our senior team members have been promoted from within.
- A friendly, creative culture with team socials, milestone celebrations and performance-based reviews.
- Subsidised gym membership and perks package offering discounts from retailers, bars, pubs & restaurants.
If you’re a social media enthusiast with a creative mindset and a drive to grow organic engagement, we’d love to hear from you! To apply, please submit your CV and ideally a cover letter detailing your experience and why you’d be a great fit for b4b marketing.
Important: Please only apply if you meet the requirements above and can attend work in our office in Poole, Dorset. The role is offered on a hybrid basis – 3 days in the office, 2 days working remotely – after successful completion of the probationary period.
Performance Marketing Specialist in Poole employer: Bespoke 4 Business Marketing Ltd.
Contact Detail:
Bespoke 4 Business Marketing Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in Poole
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the lookout for a Performance Marketing Specialist role. You never know who might have the inside scoop on openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table, especially when it comes to data-driven performance.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you've optimised campaigns in the past and what strategies you’d use for b4b's clients. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at b4b!
We think you need these skills to ace Performance Marketing Specialist in Poole
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with paid campaigns, especially on platforms like Meta and LinkedIn, and showcase any relevant achievements that align with our values.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re a great fit for b4b marketing. Share specific examples of your past successes in managing campaigns and how you can contribute to our team’s goals.
Show Off Your Data Skills: Since we’re all about results-driven marketing, make sure to emphasise your analytical skills. Mention any tools you’ve used, like GA4 or Google Tag Manager, and how you’ve leveraged data to improve campaign performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Bespoke 4 Business Marketing Ltd.
✨Know Your Stuff
Make sure you brush up on your knowledge of paid media campaigns, especially across Meta, LinkedIn, and Google Ads. Familiarise yourself with the latest trends and best practices in performance marketing, as well as any recent changes to these platforms.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of performance reports you've created and be ready to explain how you analysed the data to improve ROI. This will show that you're not just creative but also results-driven.
✨Collaborative Spirit
Since the role involves working closely with PPC and Social Media teams, highlight your experience in collaborative projects. Share specific examples of how you've worked with others to achieve campaign goals, demonstrating your ability to thrive in a team environment.
✨Craft Engaging Ad Copy
Prepare to discuss your approach to creating engaging ad copy. Think of examples where your creativity led to successful campaigns. This will help illustrate your understanding of what resonates with audiences and your ability to drive engagement.
