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- Tasks: Lead yacht sales, develop strategies, and oversee marketing for a top brokerage.
- Company: Join Berthon International, a family-owned yacht brokerage with a global reach.
- Benefits: Competitive salary plus bonuses, with opportunities for foreign travel.
- Other info: Enjoy a supportive environment with a full handover and ongoing assistance.
- Why this job: Combine your passion for yachts with a chance to drive sales and grow a team.
- Qualifications: Proven sales experience, extensive client base, and strong teamwork skills.
The predicted salary is between 36000 - 60000 £ per year.
Berthon International is a successful yacht brokerage and new boat sales business headquartered in Lymington, UK. We hold new boat dealerships for Solaris Sail, Solaris Power and Pegasus Yachts. Sales offices in Newport, Rhode Island, Orust, Sweden, and Palma de Mallorca, Spain give worldwide reach in major markets. These offices variously hold dealerships for Solaris Sail, Moody, Sealine and Rustler. The overseas offices are operated on a joint venture basis with those that run them.
The Head of Yacht Sales reports to the directors of Berthon Boat Co Ltd. Berthon is a fourth generation family business with a strong balance sheet and no debt, which gives a strong and secure financial foundation for yacht brokerage and new boat sales. Berthon Boat Co Ltd provides the accounting function, a full service boat yard and has other subsidiaries such as Berthon Lymington Marina, to assist with the sales process.
The varied role includes:
- Deep knowledge of the brokerage and new yacht market in the segment between 40 feet and 120 feet
- Ability to deliver consistent sales results personally of circa £500,000 commission income
- Devising, implementing and controlling strategy
- Oversight of the marketing function including look and feel
- Running the UK team
- Oversight of the team's sales contracts
- Resolving complications experienced by the team in with any ongoing deals
- Oversight of the overseas offices (collaborative process with the other shareholders and stakeholders)
- Fostering teamwork and encouraging the team
- Good weekly reporting to the directors of Berthon Boat Co Ltd
- Ability to run budgets and targets, and delivering competent cost control
What we are looking for:
- Passionate about yachts and our business
- A successful salesperson who is able to list and sell yachts effectively at a high level
- An extensive client base of your own
- A team player who will carry others with you
- A knowledge of the marketing process to drive the Berthon offering
- Marketing aware, able to write and edit copy and drive the marketing initiatives
- Good attention to detail
- Familiar with and comfortable with legal contracts (both yacht sales and commercial)
- Grow our business
- Take advantage of market conditions to increase market share
Additional information:
- A full handover will be provided and any ongoing support required
- Salary plus bonus dependent on ongoing success
- Berthon International is a member of MYBA, YBDSA and YBAA. Membership of any of these associations is positive but not essential
- This is based at our Lymington HQ with foreign travel
- Berthon International operates in the English language. Other languages are an advantage, but not essential.
Applications in writing please to Dominic May: dom@berthon.co.uk
Head of Yacht Sales, Berthon International employer: Berthon
Contact Detail:
Berthon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Yacht Sales, Berthon International
✨Network Like a Pro
Get out there and connect with people in the yacht industry! Attend events, join online forums, and don’t be shy about reaching out to potential contacts. We all know that who you know can sometimes matter just as much as what you know.
✨Show Off Your Passion
When you get the chance to chat with someone from Berthon or at an interview, let your love for yachts shine through! Share stories about your experiences and why you’re excited about the role. We want to see that fire in your belly!
✨Prepare for the Interview
Do your homework on Berthon International and the yacht market. Know our products, our competitors, and current trends. We want to see that you’re not just another candidate but someone who’s genuinely interested in making a difference in our team.
✨Follow Up
After your interview, drop a quick thank-you email to show your appreciation. It’s a simple gesture that can set you apart from other candidates. We love to see candidates who are proactive and enthusiastic about joining us!
We think you need these skills to ace Head of Yacht Sales, Berthon International
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for yachts shine through! We want to see that you're not just looking for a job, but that you're genuinely excited about the yacht industry and what we do at Berthon International.
Tailor Your Experience: Make sure to highlight your relevant experience in yacht sales and brokerage. We’re looking for someone who can deliver results, so share specific examples of your past successes and how they relate to the role of Head of Yacht Sales.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate good attention to detail, so make sure your writing is clear, free of jargon, and easy to read. This will show us you can communicate effectively, which is key for this role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensures it gets to the right people quickly. Plus, it shows you’re tech-savvy and ready to embrace our digital approach!
How to prepare for a job interview at Berthon
✨Know Your Yachts
Make sure you have a deep understanding of the yacht market, especially in the 40 to 120 feet segment. Brush up on the latest models from Solaris Sail, Solaris Power, and Pegasus Yachts. Being able to discuss specific features and benefits will show your passion and expertise.
✨Showcase Your Sales Success
Prepare to discuss your previous sales achievements, particularly those that align with the £500,000 commission income target. Bring examples of how you've successfully listed and sold yachts, and be ready to explain your strategies for achieving consistent results.
✨Team Player Vibes
Berthon values teamwork, so be prepared to share examples of how you've fostered collaboration in past roles. Highlight any experience you have in leading teams or resolving conflicts, as this will demonstrate your ability to carry others with you.
✨Marketing Know-How
Familiarise yourself with marketing processes relevant to yacht sales. Be ready to discuss how you've driven marketing initiatives in the past, including writing and editing copy. This will show that you can effectively oversee the marketing function at Berthon.