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- Tasks: Manage exciting publicity campaigns for beloved children's authors and brands.
- Company: Join Penguin Books, the UK's leading children's publisher with a vibrant culture.
- Benefits: Competitive salary, hybrid working, and opportunities for creativity and growth.
- Other info: Dynamic team environment with room for innovation and personal expression.
- Why this job: Make a real impact in children's publishing and connect with young audiences.
- Qualifications: Passion for children's brands and strong communication skills are essential.
The predicted salary is between 42000 - 42000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Are you looking for your next step in your publicity career? Are you interested in the latest in children's authors, brands, media and social platforms? Do you love sharing stories? Do you know how to connect with digital first audiences? If so, we have an exciting opportunity for a passionate, strategic and digital first thinking Publicity Manager to join our award-winning children's publishing team.
About PRH Children's and the PR team: We are the UK's no.1 children's publisher, home to Puffin and Ladybird, and some of the most recognised entertainment brands, authors and illustrators. Our marketing and PR teams are organised into three audience‑focused hubs (across Pre‑School, Primary and YA), publishing everything from picture books to young fiction and graphic novels, non‑fiction and books for young adults. We are looking for a new Publicity Manager to largely work across our Preschool and Primary Hubs, reporting into the Head of PR.
Key responsibilities of the role:
- Manage publicity campaigns, working across debut authors, recognised brands and high‑profile talent.
- Plan and implement innovative and targeted publicity campaigns.
- Promote books and authors through print, radio, TV, social media and digital channels.
- Manage all aspects of author publicity events and tours.
- Establish and maintain strong external relationships with consumer media, trade media, key influencers and networks within the industry.
- Communicate publicity campaigns and activity effectively internally and externally.
- Create and write a variety of print and digital promotional materials.
- Coordinate international press requests for group companies.
- Supervise more junior members of staff, where appropriate.
- Support the Head of PR across campaigns and acquisition conversations.
What you'll bring:
- A passion to work with children's brands.
- A keen interest in the UK children's book market.
- A creative individual who isn't afraid to think outside of the box.
- A proven project manager with strong organisation and time management skills.
- Excellent communication skills and confidence with pitching and presenting.
- Able to generate multi‑channel campaigns, on and offline.
- A team player but can work autonomously using initiative.
If this sounds like you and you're ready for the challenge, please apply with your CV and Cover Letter by Wednesday 20th of May 2026. As part of your cover letter, please tell us in no more than 250 words about a piece of digital PR activity that has caught your attention this year and how it connected with its target audience.
Salary: Circa £42,000 depending on how your skills and experience align to the role.
Our hybrid working approach: For this role we expect the successful candidate to work from our London‑based office a minimum of three days per week and offer the remaining two days to be worked remotely.
Publicity Manager, Children's (12m-FTC) employer: Bertelsmann
Contact Detail:
Bertelsmann Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Publicity Manager, Children's (12m-FTC)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with fellow PR pros. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you’re chatting with potential employers, share your ideas for innovative publicity campaigns. This will not only demonstrate your passion for children's brands but also show that you can think outside the box.
✨Tip Number 3
Be prepared to talk about your favourite digital PR activities. Think of examples that really connected with audiences and be ready to discuss why they worked. This shows you’re engaged with current trends and understand what resonates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our award-winning team at Penguin.
We think you need these skills to ace Publicity Manager, Children's (12m-FTC)
Some tips for your application 🫡
Show Your Passion: When writing your cover letter, let your enthusiasm for children's books shine through! Share why you love working with kids' brands and how that passion can drive your work as a Publicity Manager.
Be Creative: This role is all about innovative campaigns, so don’t hold back! Use your cover letter to showcase your creative thinking. Maybe share a unique idea for a publicity campaign that could resonate with our audience.
Tailor Your CV: Make sure your CV highlights relevant experience, even if it’s not directly in publishing. Focus on skills like project management, communication, and any PR work you've done that connects with the children's market.
Follow the Guidelines: Remember to stick to the word limit in your cover letter when discussing a piece of digital PR activity. This shows us you can follow instructions and communicate effectively, which is key for this role!
How to prepare for a job interview at Bertelsmann
✨Know Your Audience
Before the interview, dive deep into the children's book market and the specific brands you'll be working with. Familiarise yourself with recent campaigns from Puffin and Ladybird, and think about how you can connect with their audiences. This will show your passion and understanding of the role.
✨Showcase Your Creativity
Prepare to discuss innovative publicity campaigns you've either worked on or admired. Think outside the box and be ready to pitch your own ideas for future campaigns. This is your chance to demonstrate your creative flair and strategic thinking!
✨Master the Art of Communication
Since excellent communication skills are key for this role, practice articulating your thoughts clearly and confidently. Be prepared to discuss how you would manage relationships with authors, media, and influencers, as well as how you would communicate internally across departments.
✨Bring Your Digital Savvy
As a Publicity Manager, you'll need to generate multi-channel campaigns. Brush up on the latest digital trends and be ready to discuss how you would leverage social media and other digital platforms to promote books effectively. Highlight any relevant experience you have in this area!