Publicity Manager, Children's (12m-FTC) in London
Publicity Manager, Children's (12m-FTC)

Publicity Manager, Children's (12m-FTC) in London

London Full-Time 42000 - 42000 £ / year (est.) No home office possible
Bertelsmann

At a Glance

  • Tasks: Manage exciting publicity campaigns for beloved children's authors and brands.
  • Company: Join Penguin Books, the UK's top children's publisher with a vibrant culture.
  • Benefits: Competitive salary, hybrid working, and opportunities for creativity and growth.
  • Other info: Dynamic team environment with room for innovation and personal expression.
  • Why this job: Make a real impact in children's publishing and connect with young audiences.
  • Qualifications: Passion for children's brands and strong communication skills are essential.

The predicted salary is between 42000 - 42000 £ per year.

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Are you looking for your next step in your publicity career? Are you interested in the latest in children's authors, brands, media and social platforms? Do you love sharing stories? Do you know how to connect with digital first audiences? If so, we have an exciting opportunity for a passionate, strategic and digital first thinking Publicity Manager to join our award-winning children's publishing team.

About PRH Children's and the PR team: We are the UK's no.1 children's publisher, home to Puffin and Ladybird, and some of the most recognised entertainment brands, authors and illustrators. Our marketing and PR teams are organised into three audience‑focused hubs (across Pre‑School, Primary and YA), publishing everything from picture books to young fiction and graphic novels, non‑fiction and books for young adults. We are looking for a new Publicity Manager to largely work across our Preschool and Primary Hubs, reporting into the Head of PR.

Key responsibilities of the role:

  • The Publicity Manager will manage publicity campaigns, working across debut authors, recognised brands and high‑profile talent.
  • Plan, manage and evaluate consumer facing publicity book campaigns within budget to reach targeted audiences and connect with consumers.
  • Promote books and authors through print, radio, TV, social media and digital channels to ensure coverage and generate sales.
  • Manage all aspects of author publicity events and tours including event creation and schedule management.
  • Establish and maintain strong external relationships, with consumer media, trade media, key influencers and networks within the industry.
  • Communicate publicity campaigns and activity effectively internally to all departments across the division.
  • Create and write a variety of print and digital promotional materials for trade press, consumer press and end consumers.
  • Coordinate international press requests for group companies, where appropriate.
  • Supervise more junior members of staff, where appropriate.
  • Support the Head of PR across campaigns and acquisition conversations, where appropriate.

What you'll bring:

  • A passion to work with children's brands is essential.
  • A keen interest in the UK children's book market.
  • A creative individual who isn't afraid to think outside of the box.
  • A proven project manager with strong organisation and time management skills.
  • Excellent communication skills and confidence with pitching and presenting.
  • Able to generate multi‑channel campaigns, on and offline, with innovative, digital content at their heart.
  • A team player but can work autonomously using initiative.

If this sounds like you and you're ready for the challenge, please apply with your CV and Cover Letter by Wednesday 20th of May 2026. As part of your cover letter, please tell us in no more than 250 words about a piece of digital PR activity that has caught your attention this year and how it connected with its target audience.

Salary: Circa £42,000 depending on how your skills and experience align to the role.

Our hybrid working approach: For this role we expect the successful candidate to work from our London‑based office a minimum of three days per week and offer the remaining two days to be worked remotely.

Company: Penguin Books Limited

Publicity Manager, Children's (12m-FTC) in London employer: Bertelsmann

At Penguin Books Limited, we pride ourselves on being the UK's leading children's publisher, offering a vibrant and inclusive work culture that fosters creativity and innovation. Our team is dedicated to nurturing talent and providing ample opportunities for professional growth, all while working in the heart of London—a city brimming with inspiration and cultural richness. With a hybrid working model, employees enjoy the flexibility to balance their personal and professional lives, making it an ideal environment for those passionate about children's literature and media.
Bertelsmann

Contact Detail:

Bertelsmann Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Publicity Manager, Children's (12m-FTC) in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with fellow PR enthusiasts. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your creativity! When you get the chance to pitch your ideas, make sure to highlight your innovative thinking. Think outside the box and share how you can bring fresh campaigns to life for children's brands.

✨Tip Number 3

Be prepared to talk about your passion for children's literature! Whether it's your favourite authors or recent trends, having a genuine enthusiasm for the market will set you apart during interviews.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team and contributing to the amazing work we do in children's publishing.

We think you need these skills to ace Publicity Manager, Children's (12m-FTC) in London

Publicity Campaign Management
Digital Marketing
Content Creation
Event Management
Relationship Building
Communication Skills
Project Management
Creativity
Time Management
Pitching and Presenting
Multi-Channel Campaign Generation
Team Collaboration
Autonomy and Initiative

Some tips for your application 🫡

Show Your Passion: When writing your cover letter, let your enthusiasm for children's books shine through! Share why you love working with kids' brands and how that passion can drive your publicity campaigns.

Be Creative: We want to see your creative side! Think outside the box when discussing your ideas for publicity campaigns. Use examples from your past experiences or even brainstorm new concepts that could work for our titles.

Tailor Your Application: Make sure to tailor your CV and cover letter to highlight relevant experience in PR, especially if it relates to children's media or digital platforms. Show us how your skills align with what we're looking for!

Keep It Personal: Remember, we want to hear your unique voice! While it's tempting to use AI tools, make sure your application reflects who you are. Authenticity is key, so share your thoughts and experiences in your own words.

How to prepare for a job interview at Bertelsmann

✨Know Your Audience

Before the interview, dive deep into the children's book market. Familiarise yourself with current trends, popular authors, and successful campaigns. This will not only show your passion but also help you connect your experiences to their needs.

✨Showcase Your Creativity

Prepare examples of innovative publicity campaigns you've worked on or admired. Be ready to discuss how you think outside the box and engage digital-first audiences. This role is all about creativity, so let that shine through!

✨Master the Art of Communication

Practice articulating your thoughts clearly and confidently. Since you'll be pitching ideas and managing relationships, demonstrating strong communication skills during the interview is crucial. Consider doing mock interviews with friends to refine your delivery.

✨Be a Team Player

While showcasing your ability to work autonomously, also highlight your collaborative spirit. Share examples of how you've successfully worked in teams, especially in PR settings. This will resonate well with their emphasis on teamwork and cross-departmental communication.

Publicity Manager, Children's (12m-FTC) in London
Bertelsmann
Location: London

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

>