Marketing Manager in London

Marketing Manager in London

London Full-Time 34650 - 42350 £ / year (est.) No working from home possible
Bertelsmann

At a Glance

  • Tasks: Lead creative marketing campaigns for bestselling authors and exciting new titles.
  • Company: Join DK, a leading illustrated publisher with a passion for discovery.
  • Benefits: Enjoy 25 days holiday, generous pension, and discounts on books and gym memberships.
  • Other info: Flexible working options and a commitment to diversity and inclusion.
  • Why this job: Make a real impact in the book world while working with a dynamic team.
  • Qualifications: Proven marketing experience in book publishing and a passion for connecting books with readers.

The predicted salary is between 34650 - 42350 £ per year.

DK is looking for a creative and ambitious marketing professional to join the Sourcebooks UK team. Reporting into the Sourcebooks UK Campaigns Director, you will be responsible for creating and delivering high impact marketing campaigns across the entire list working closely with the Digital Marketing Executive. You will have proven book publishing marketing experience and will thrive in a fast-paced environment. You will have a commercially focused approach prioritising sales-generating activity and will have a track record of delivering marketing initiatives with measurable impact. You will ensure activity supports commercial priorities and delivers strong ROI. You will have excellent knowledge and capability in key marketing tactics, tools, and best practices. You will keep abreast of and share updates on new trends and technologies, developing skills through self-learning, training and application. You will have excellent market knowledge and awareness of the latest trends.

You will be responsible for planning and executing campaigns for brand authors, exciting debuts and established series as well as delivering ongoing measurable results across the backlist. The successful candidate will be a pro-active team player who is passionate about matching dynamic books with their audience.

Your main responsibilities will include:

  • Lead the Sourcebooks UK Marketing activity across the entire list
  • Working closely with the Campaigns Director, create and deliver the UK marketing strategy for Sourcebooks UK
  • Implement marketing strategies for some of the biggest names on the list including Freida McFadden and Scarlett St. Clair
  • Manage freelancers working on campaigns across the list (where relevant)
  • Work closely with the Sourcebooks US team and Digital Marketing Executive on delivery of an effective social media and digital marketing strategy
  • Work on the planning and creation of all consumer and trade marketing activity across the list
  • Oversee the creation and design of point of sale materials
  • Evaluate and report to the Campaigns Director and as directed to the wider business on marketing campaign activity
  • Liaise closely with our US counterparts
  • Work closely with Sales colleagues keeping them updated on marketing plans and activity across frontlist and backlist titles
  • Attend trade shows and author events where relevant
  • Prioritise excellent communication and author care
  • Manage the allocated marketing budget across campaigns and wider marketing activity
  • Work closely with your colleagues across the wider DK Marketing and Communications team exploring and creating opportunities for collaboration

Please submit your most recent CV and cover letter by Monday 10 November 2025.

We have a range of benefits to reflect our commitment to our people, some of which are:

  • 25 days paid holiday entitlement in year one, plus bank holidays
  • Generous pension scheme
  • Volunteering policy and charity matching
  • Employee assistance programme
  • 60% discount on company books
  • Cycle to work scheme and discounted gym membership
  • Flex Fridays (1pm Finish*)
  • Shopping discounts
  • Up to 30 days remote working from abroad*
  • And we plant a tree for every new employee to our business.

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code. DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies. DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office. Please note that this role will require 3 days a week in the office minimum.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit *Subject to certain criteria being met.

About our Company: We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books. We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.

Marketing Manager in London employer: Bertelsmann

Bertelsmann is an excellent employer that fosters a collaborative and innovative work culture in Colchester, where employees are encouraged to grow and develop their skills. With a focus on hands-on support and a commitment to employee well-being, the company offers competitive benefits and opportunities for professional advancement, making it a rewarding place for those passionate about technology.

Bertelsmann

Contact Details:

Bertelsmann Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing Manager in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bertelsmann and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bertelsmann are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bertelsmann on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bertelsmann. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing Manager in London

Marketing Strategy Development
Campaign Management
Digital Marketing
Social Media Strategy
Market Analysis
Budget Management
Communication Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bertelsmann. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Bertelsmann:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bertelsmann’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Bertelsmann

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bertelsmann will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Bertelsmann, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.