Manager - Digital Marketing (New Recordings) in London

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We're committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Your Mission

You will be responsible for curating and executing holistic digital marketing campaigns for a diverse range of artists and projects. You will work directly with artists and their teams to bring the artist brand and their music to life on digital platforms. You'll build innovative social media strategies, creator marketing partnerships, nuanced and data driven digital advertising campaigns and collaborations with key digital platform partners. You'll balance creativity with data analysis and employ agility to pivot as needed. You'll be part of a global digital team that aligns closely with colleagues in digital sales & streaming.

What You'll Be Doing

• Develop and implement comprehensive digital marketing strategies to grow and engage artist audiences.
• Manage social media, content planning, digital platform partnerships, and creator collaborations across all key channels (TikTok, Instagram, YouTube, Facebook, X, etc.).
• Analyse audience and performance data to inform strategy and provide actionable insights.
• Drive artist database growth and execute CRM strategies, including email marketing and community building.
• Champion innovation by integrating AI, new technologies, and emerging digital trends into marketing campaigns.
• Collaborate with Marketing Operations to manage and optimise paid advertising campaigns.
• Build and maintain strong relationships with artists, managers, internal teams, and digital partners (Meta, TikTok, YouTube/Google, etc.).
• Represent the BMG Frontline digital marketing team, building strong relationships with artist managers & community as a source of expertise and knowledge in the field.
• Oversee creative content development, working closely with internal and external content producers and designers.
• Self‐edit/design content where necessary with tools available.
• Proactively identify, pitch, and implement innovative marketing opportunities with digital partners.

What We Are Looking For

• Ideally 3-5 years of experience in digital marketing, preferably in the music industry.
• Technical understanding of social media platforms, including TikTok, Instagram, YouTube, X/Twitter, Snap, Facebook, etc.
• Experience in devising engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.
• A creative thinker, able to confidently manage an artist's online presence and come up with exciting digital initiatives.
• A strong interest in AI, new tech and innovation.
• A practical and organised candidate, familiar with music industry tools for analytics, smart‐linking, advertising, social posting, etc.
• Passion for, and a knowledge of the music industry, including being well‐versed in a variety of genres and up to date on music industry status quo.

Desirable Skills

• Experience in feeding meme culture and seeding content out to help it spread online through different communities.
• Experience with API authentication (OAuth, API keys); ability to integrate third‐party APIs into product workflows and / or create dashboards through API plug‐ins.
• You have experience with either or all: Adobe Photoshop, Premiere Pro, After Effects, other editing & design software.

Now What's In It For You

• 25 days pro‐rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• Competitive pension scheme.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan.
• Workplace Nursery Scheme.
• Access to our Employee Assistance Programme.
• Give As You Earn Scheme.
• A fun and sociable office environment.

Ready to shape the future of music? Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth‐largest music company in the world, BMG combines human creativity with cutting‐edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

As a Disability Confident Committed organisation, we are dedicated to ensuring that candidates with disabilities are given a fair opportunity to demonstrate their abilities. Therefore, we guarantee an interview to applicants with disabilities who meet the essential criteria for the role. Please note - there may be exceptional circumstances where the volume of applicants means we cannot interview all eligible candidates. If you have any questions about the Guaranteed Interview Scheme or would like to confirm your eligibility, please reach out to us at career.uk@bmg.com.