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For Companies At a Glance
- Tasks: Create and execute exciting digital marketing campaigns for diverse artists.
- Company: Join BMG, a leading music company that values creativity and inclusion.
- Benefits: Enjoy flexible working, competitive pay, and 25 days annual leave plus extras.
- Why this job: Shape the future of music while collaborating with talented artists and teams.
- Qualifications: 1-3 years in digital marketing, preferably in music or entertainment.
- Other info: Be part of a fun, sociable office culture with great career growth opportunities.
The predicted salary is between 28800 - 48000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.
We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
Your Mission
You will be responsible for curating and executing holistic digital marketing campaigns for a diverse range of artists and projects. You will work directly with artists and their teams to bring the artist brand and their music to life on digital platforms. You’ll build innovative social media strategies, creator marketing partnerships, nuanced and data driven digital advertising campaigns and collaborations with key digital platform partners. You’ll balance creativity with data analysis and employ agility to pivot as needed. You’ll be part of a global digital team that aligns closely with colleagues in digital sales & streaming.
What You’ll Be Doing
- Develop and execute innovative digital marketing strategies for artists, focusing on audience growth and engagement.
- Manage social media strategy, content planning across all key digital platforms (TikTok, Instagram, YouTube, Facebook, X, etc.), and digital/creator partnerships.
- Analyse performance data and audience insights to inform strategy and generate meaningful reports for artists and managers.
- Drive artist database growth and implement CRM strategies (email marketing, community platforms).
- Actively research and integrate AI, new technologies and emerging digital trends into marketing campaigns.
- Collaborate with Marketing Operations on paid media campaigns.
- Build and maintain strong relationships with artist managers, internal teams, and digital partners (Meta, TikTok, YouTube/Google, etc.).
- Oversee creative content development and production, working with internal and external creatives.
- Continuously seek out and implement innovative marketing and content opportunities with digital partners.
What We Are Looking For
- Ideally 1-3 years demonstrated experience in digital marketing or social media, preferably in the music or entertainment industries.
- Technical understanding of social media platforms, including TikTok, Instagram, YouTube, X/Twitter, Snap, Facebook, etc.
- Experience in devising engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.
- A creative thinker, able to confidently manage an artist's online presence and come up with exciting digital initiatives.
- A strong interest in AI, new tech and innovation.
- A practical and organised candidate, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.
- Passion for, and a knowledge of the music industry, including being well versed in a variety of genres and up to date on music industry status quo.
Desirable Skills
- Experience in feeding meme culture and seeding content out to help it spread online through different communities.
- Experience with API authentication (OAuth, API keys); ability to integrate third-party APIs into product workflows and / or create dashboards through API plug-ins.
- Experience with either or all: Adobe Photoshop, Premiere Pro, After Effects, other editing & design software.
Now What’s In It For You
- 25 days pro-rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
- Flexible working opportunities.
- Subsidised gym membership.
- Private Health Insurance.
- Competitive pension scheme.
- All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
- Annual gig allowance.
- Artist showcases.
- Cycle to work scheme.
- Season Ticket Loan.
- Workplace Nursery Scheme.
- Access to our Employee Assistance Programme.
- Give As You Earn Scheme.
- A fun and sociable office environment.
Ready to shape the future of music? Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.
With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.
As a Disability Confident Committed organisation, we are dedicated to ensuring that candidates with disabilities are given a fair opportunity to demonstrate their abilities. Therefore, we guarantee an interview to applicants with disabilities who meet the essential criteria for the role. Please note - there may be exceptional circumstances where the volume of applicants means we cannot interview all eligible candidates. If you have any questions about the Guaranteed Interview Scheme or would like to confirm your eligibility, please reach out to us at career.uk@bmg.com.
Junior Manager - Digital Marketing (New Recordings) in London employer: Bertelsmann
Contact Detail:
Bertelsmann Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Manager - Digital Marketing (New Recordings) in London
✨Tip Number 1
Get your networking game on! Connect with people in the music and digital marketing scene. Attend events, join online forums, and don’t be shy to reach out to industry professionals on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for innovative digital marketing campaigns. Bring examples of your work or even mock-ups of what you’d do for their artists. This will show them you’re not just a fit, but a perfect match!
✨Tip Number 3
Stay updated on trends! The digital marketing landscape is always changing, especially in the music industry. Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh. This will help you impress during interviews and show you’re passionate about the field.
✨Tip Number 4
Apply through our website! We at StudySmarter believe in making the application process as smooth as possible. By applying directly, you’ll have a better chance of standing out and getting noticed by the hiring team. So, don’t hesitate – hit that apply button!
We think you need these skills to ace Junior Manager - Digital Marketing (New Recordings) in London
Some tips for your application 🫡
Show Your Passion for Music: When you're writing your application, let your love for music shine through! Share your experiences and how they connect to the role. We want to see that you’re not just applying for a job, but that you genuinely care about the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant skills in digital marketing and social media, and how they align with what we’re looking for. A personalised application shows us you’re serious about joining our team!
Be Creative and Authentic: This is a creative role, so don’t be afraid to let your personality come through in your writing. Use a tone that reflects who you are, and if you have any unique ideas or projects you've worked on, share them! We love seeing innovative thinkers.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re proactive and know how to navigate digital platforms – a key skill for this role!
How to prepare for a job interview at Bertelsmann
✨Know Your Artists
Before the interview, dive deep into the artists and projects BMG represents. Familiarise yourself with their music, social media presence, and any recent campaigns. This will not only show your passion for the industry but also help you discuss how you can contribute to their digital marketing strategies.
✨Showcase Your Creativity
Prepare to share examples of innovative digital marketing campaigns you've worked on. Think about how you can blend creativity with data analysis, as this role requires a balance of both. Bring ideas that could work for BMG's artists, demonstrating your proactive approach.
✨Be Data-Driven
Since the role involves analysing performance data, be ready to discuss how you've used data insights in past projects. Prepare to talk about specific metrics you've tracked and how they informed your marketing strategies. This will highlight your analytical skills and understanding of audience engagement.
✨Stay Current with Trends
BMG values innovation, so make sure you're up-to-date with the latest trends in digital marketing and the music industry. Be prepared to discuss how emerging technologies, like AI, can enhance marketing efforts. Showing that you’re forward-thinking will set you apart from other candidates.
