Campaigns Manager - Penguin General ( 6 -months - FTC) in London

Are you an experienced and skilled marketing professional looking for a new, exciting challenge? Are you curious and passionate about reaching audiences in new and exciting ways? We are recruiting a campaigns manager on a fixed term basis to work across an array of non-fiction titles here at Penguin General.

About the team

The Penguin General Communications team connects books with readers. Working across publicity, marketing and digital, we deliver audience-led campaigns for some of the most influential voices in publishing today.

We are a curious, collaborative team that starts with readers, stays alert to cultural change, and focuses effort where it will have the greatest impact. We value judgement over noise, creativity grounded in insight, and campaigns with purpose. We welcome people from a wide range of backgrounds - you don’t need a traditional publishing path to work with us, just curiosity, confidence in your thinking, and a desire to help books find their audience.

The role

You will be independently leading the strategy and executing marketing activity on a number of non-fiction titles. You will also be co-marketer on a select number of high priority titles, supporting the campaign lead on key elements of the campaign.

Key responsibilities:

• Developing, coordinating and delivering successful marketing strategies including identifying the audience, shaping the pitch, creative consumer message, planning media space and partnerships.
• Coordinating with relevant divisional departments, including sales, editorial, publicity and international.
• Allocate budget within own campaigns and continually review in line with expected and actual sales revenues.
• Developing specialist knowledge/responsibility areas, which could include digital publishing strategy, social media engagement and retailer-related marketing.
• Help create pitch documents for new authors and feed into acquisitions.
• Create, implement and measure content strategies for author and divisional social channels, newsletters and websites.
• Have a strong awareness of new digital opportunities and encourage team to explore new formats.
• Help set and contribute to divisional targets for online audience growth via your campaigns.
• Experiment with, measure and share best practice around best presenting your books on retailer online platforms.
• Attend group meetings as required to represent divisional perspective, share group plans within division.
• Liaison with Brand, International Digital Marketing and Sales.
• Represent division, marketing and the value of publishers at external meetings.
• Collaborate with marketing teams in other PRH divisions.

Essential Criteria

• Strategic, creative, flexible, numerate, adaptable, curious, open minded, organised, team player, initiative, offer diversity of thought, innovative.
• Good communication skills, good interpersonal skills, presentation skills, good time management.
• An interest in broader publishing and marketing.
• Proactive & reactive, able to work to deadlines and manage stakeholders.

Disability Confident

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role. The essential criteria for this role are listed as part of the 'What you’ll bring' section.

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on 3rd of February 2026.

Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team.

We celebrate creativity and diverse perspectives, so please be yourself!

Salary

Circa £33,000 depending on how your skills and experience align to the role, plus bonus and benefits.

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our London office in Embassy Gardens, attending key meetings and working as part of the team usually three days per week, with remote working on the other days.