International Marketing Campaign Manager (fluent Italian)

At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

Your Mission at BMG

We are looking for a hands-on Senior Manager to take ownership of marketing and communications for our Italian catalogue, while contributing to global campaigns for key international releases. This is a highly visible role where your regional expertise and fluency in Italian and English will directly shape how our music reaches audiences. You will work closely with cross-functional teams to oversee campaigns, provide strategic input on international marketing initiatives, and support the SVP in identifying business development opportunities, particularly in emerging markets. This is a chance to combine operational execution with strategic influence, helping to strengthen collaboration across territories and teams.

What You Will Be Doing:

• Take full operational oversight for Italian catalogue releases, managing all stages from conception through to post-campaign reporting.
• Leverage deep understanding of digital platforms, streaming trends, and online audience behaviour to inform and enhance campaign strategies.
• Liaise closely with Italian and global repertoire/marketing teams to identify and prioritise new and existing releases for the roster, ensuring Italian catalogue is fully integrated into international strategy.
• Build and maintain excellent relationships with Italian artists, managers, local teams, and external partners.
• Act as primary international marketing lead for selected global priority releases, coordinating across territory teams and aligning activities, calendars, and messaging.
• Prepare and deliver marketing plans, campaign KPIs, and budgets, ensuring all relevant internal and external stakeholders are briefed and engaged.
• Oversee campaign assets, production timelines, and all necessary sign-offs in line with brand guidelines and legal requirements.
• Collaborate daily with teams including Digital/Streaming, Insights, Distribution, PR/Promo, Creative, and local markets.
• Work closely with the SVP of Global Catalogue Marketing to support research, market analysis, and preparation of business development proposals—particularly with a focus on growth in emerging territories.
• Propose and support new approaches to workflow/process optimisation, cross-border knowledge sharing, and integration of best practices.
• Stay informed on global and local trends, activity in the catalogue and streaming space, and competitor activity. Share insights regularly with senior management and relevant teams.
• Compile and present regular campaign results, P&L updates, and marketing analytics data for review meetings.
• Represent the international/Italian catalogue function in cross-departmental meetings and company-wide forums.
• Provide onboarding/training support and ongoing development for junior team members as required.

What You Bring:

• Proven track record in music marketing, global repertoire, or campaign management.
• Experience with international or cross-territory projects is preferred.
• Full professional fluency in English and Italian (written and spoken).
• Established relationships within the Italian and global music industries.
• Strong understanding of digital ecosystems, social media platforms, and streaming trends, with the ability to translate online insights into actionable marketing strategies.
• Significant experience coordinating multi-territory or complex global marketing campaigns.
• Commercially focused and highly organised, with strong data literacy.
• Able to balance operational and creative demands effectively.
• Proactive and collaborative team player; approachable and able to influence at all levels.
• Flexible and adaptable to shifting priorities.
• Experienced in fast-paced, high-volume environments.

It’s a plus if you also have:

• Exposure to, or interest in, business development and/or expanding into new/emerging global music markets.
• Experience mentoring or training team members.
• Familiarity with digital marketing, DSPs, and/or content creation tools (Photoshop, etc.).

Now, What’s in It for You?

• 25 days prorated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday.
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• Competitive pension scheme.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan.
• Workplace Nursery Scheme.
• Access to our Employee Assistance Programme.
• Give As You Earn Scheme.
• A fun and sociable office environment.

Ready to shape the future of music? Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogues and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more.

BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

As a Disability Confident Committed organisation, we are dedicated to ensuring that candidates with disabilities are given a fair opportunity to demonstrate their abilities. Therefore we guarantee an interview to applicants with disabilities who meet the essential criteria for the role. If you have any questions about the Guaranteed Interview Scheme or would like to confirm your eligibility, please note that the email address for queries is career.uk@bmg.com.