Senior Manager - Digital Marketing (New Recordings) in City of Westminster

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting‑edge technology to connect music with global audiences. With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters.

It’s our job to connect our deep repertoire of anthems, dance‑floor fillers and chart‑toppers with the people who love them on repeat, regardless of the platform they choose to listen on. For your roster of frontline artists, you’ll manage digital strategy, trend‑based marketing, innovation, storytelling, and audience development efforts. Your work will be driven by single & album releases, content programming, global and local promo opportunities, IRL activations and trending moments. The focus is to work with talent and their teams to build and engage audiences, with measurable outcomes: purchases, streams, saves, playlist adds and long‑term repertoire value. This is a hands‑on role in a team that’s evolving fast. We’re building new ways to use data, automation and AI tools to work smarter. You don’t need to be a technologist, but you do need to be curious.

Key Responsibilities

• Plan, build and manage campaigns for frontline artists across paid, organic and platform channels, with objectives tied to purchase, streaming and discovery outcomes.
• Structure campaigns around defined goals - saves, algorithmic amplification, cultural moments, or fan conversion - and manage budgets against performance benchmarks.
• Brief and manage creative assets, whether produced in‑house, by external partners, or using AI‑assisted production tools.
• Use platform analytics, streaming data and research tools to identify opportunities for artists & releases- tracks gaining momentum, audiences to reach, moments to act on.
• Contribute to audience segmentation work across fan states (discovery through to superfans) and report on performance with a focus on insight, not just numbers.
• Manage artist presence across digital platforms and build relationships with partners, platform reps and third‑party marketing partners.
• Stay across platform changes, new ad products and emerging channels relevant to catalogue discovery (including AI music platforms, search, recommendation).
• Work with repertoire owners/project managers (ACOs) and artist management to align activity with commercial priorities and artist approval processes.
• Coordinate with global digital marketing teams to share learnings and adapt campaigns for local markets.
• Communicate clearly to non‑marketing stakeholders.
• Adopt evolving campaign processes, templates and naming conventions.
• Use AI and automation tools as they’re introduced - you won’t build them, but you’ll need to use them well.
• Handle day‑to‑day digital operations including smart linking, channel uploads and content management to a high standard.

Qualifications

• Deep understanding of and passion for multiple music cultures, fan communities, platforms, and trends.
• Seasoned digital marketing expert, preferably with substantial experience in music, entertainment, or media.
• The ideal candidate will possess a strong history of independently leading strategic projects and consistently advancing artist campaigns with significant results.
• Hands‑on experience running paid campaigns across Meta, Google, TikTok or equivalent.
• Strong experience in ideating, building and executing creator marketing campaigns with clear performance benchmarks; moving music through the internet, with the ultimate goal of driving consumption.
• Data storytelling: comfortable reading performance data and explaining what’s working, what isn’t and what to do about it.
• Strong written and visual communication. You can write a clear brief and present results to a room.
• Organised, self‑directed and collaborative. This role spans creative, commercial and technical teams across multiple artists and markets.
• Curious about technology. You try new tools, explore AI products and think about how technology changes how fans find music.

It's a plus if you also have:

• Music industry experience (label, management, DSP, or music‑focused agency) is a strong advantage, as is familiarity with music streaming analytics tools (e.g., Chartmetric, Spotify for Artists, Luminate).
• Proficiency with general marketing technologies such as CRM/email platforms and basic creative tools (e.g., Canva, Adobe, CapCut).
• Genuine passion for music of all kinds.

Additional Information

• 25 days pro‑rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan.
• Workplace Nursery Scheme.
• Access to our Employee Assistance Programme.
• Give As You Earn Scheme.
• A fun and sociable office environment.

As a Disability Confident Committed organisation, we are dedicated to ensuring that candidates with disabilities are given a fair opportunity to demonstrate their abilities. Therefore, we guarantee an interview to applicants with disabilities who meet the essential criteria for the role.