At a Glance
- Tasks: Lead the store, drive sales, and create an inclusive team culture.
- Company: Join Bershka, a trendy brand under the Inditex Group with a vibrant team spirit.
- Benefits: Enjoy a competitive salary, 25% discount, and strong development opportunities.
- Other info: We value diverse backgrounds and support you throughout the recruitment process.
- Why this job: Be part of a fast-paced retail environment where your leadership makes a real impact.
- Qualifications: Experience in high-volume retail and a passion for fashion are essential.
The predicted salary is between 30000 - 40000 € per year.
Exciting opportunity to join the new Bershka Oxford Store. Bershka is part of the Inditex Group and is known for fast-moving, trend‑led fashion and a strong team culture. What makes Bershka different is our pace, creativity and connection to our customers. With the brand rapidly expanding in the UK market, there are plentiful opportunities to grow your career in an agile, people‑led retail environment.
As a General Manager, you’ll lead the store with ownership, pace and calm, balancing strong commercial performance with excellent customer experience and a positive, inclusive team culture. This is a hands‑on, fast‑paced role where priorities can change daily. You’ll be highly visible on the shop floor, leading through peak trading, high delivery volume and the day‑to‑day challenges of a busy retail environment.
What you will be responsible for:
- Owning the store’s end‑to‑end performance, delivering sales, productivity and profitability through clear priorities and consistent execution.
- Using KPIs and insight to act quickly, adapting plans as trading patterns and priorities shift.
- Driving commercial launches and ensuring merchandising reflects best sellers, trends and customer demand in real time.
- Protecting Bershka’s visual standards and brand DNA, keeping the store trend‑led, customer‑ready and high standards every day.
- Ensuring strong operational routines across stock flow and replenishment, stockroom organisation, and store standards.
- Maintaining high standards across security/shrinkage, cash procedures, health & safety, cleanliness, and maintenance follow‑up.
- Building an inclusive, motivating culture with clear expectations, regular feedback and consistent performance standards.
- Recruiting inclusively, developing leaders, and building succession plans that create a strong talent pipeline.
- Managing hours budgets and rotas to ensure the right support is in place at the right time.
What we are looking for:
- We’re looking for a values‑led retail leader who thrives in a fast‑moving environment and leads with both commercial focus and emotional intelligence.
- Proven experience leading a fast‑paced, high‑volume retail operation.
- Strong commercial confidence and a track record of improving performance through people‑led leadership.
- A visible, hands‑on leadership style – calm, fair and decisive under pressure.
- Strong operational standards across stock, shrinkage, cash and compliance.
- A passion for fashion with strong awareness of trends and competitors.
- A commitment to inclusive leadership: building engagement, developing others and creating an environment where people feel respected and supported.
- Ownership and integrity. You take responsibility, act early, and build trust through consistent actions.
We welcome applications from leaders with different backgrounds and career paths. If you need adjustments at any stage of the recruitment process, we’ll work with you to support you.
What we offer:
- Competitive salary
- 25% employee discount across all Inditex brands
- Uniform allowance
- Pension scheme
- 28 days holidays
- ‘More 4 Less’ benefits platform with a wide range of discounts
- Wellbeing support through our collaboration with Retail Trust
- Strong development opportunities and internal progression within Bershka and the wider Inditex Group.
General Manager in Oxford employer: BERSHKA
Bershka, part of the Inditex Group, offers an exciting opportunity for a General Manager at its new Oxford store, where a vibrant team culture and fast-paced retail environment foster both personal and professional growth. With competitive salaries, generous employee discounts, and a commitment to inclusive leadership, Bershka empowers its employees to thrive while ensuring a strong connection to customers and the latest fashion trends. Join us to lead a dynamic team and shape the future of retail in a supportive and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager in Oxford
✨Tip Number 1
Get to know the company inside out! Research Bershka's values, culture, and recent trends. This way, when you walk into that interview, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. They can give you insider tips about the interview process and what it’s really like to work at Bershka.
✨Tip Number 3
Practice makes perfect! Prepare for common interview questions but also think about how you can showcase your leadership style and experience in a fast-paced environment. Be ready to share specific examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Bershka.
We think you need these skills to ace General Manager in Oxford
Some tips for your application 🫡
Show Your Passion for Fashion:When writing your application, let your love for fashion shine through! Mention any relevant experience or insights you have about trends and how they relate to the retail environment. We want to see that you’re not just looking for a job, but that you genuinely care about the industry.
Highlight Your Leadership Style:As a General Manager, your leadership style is key. Use your application to describe how you lead teams in a fast-paced environment. Share examples of how you've built inclusive cultures and motivated your team to achieve great results. We’re all about people-led leadership!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to read. We appreciate clarity, so make sure your skills and experiences are highlighted without unnecessary fluff!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Bershka family right from the start!
How to prepare for a job interview at BERSHKA
✨Know Your Numbers
As a General Manager, you'll need to demonstrate your understanding of KPIs and how they drive performance. Brush up on your sales figures, stock management stats, and any relevant metrics that showcase your ability to improve performance in a retail environment.
✨Showcase Your Leadership Style
Bershka values a hands-on, calm, and fair leadership approach. Be prepared to share specific examples of how you've led teams in high-pressure situations, focusing on your emotional intelligence and ability to motivate others.
✨Stay Trend-Savvy
Since fashion is all about trends, make sure you’re up-to-date with the latest styles and competitors. Bring insights into how you’ve adapted merchandising strategies based on customer demand and market trends in your previous roles.
✨Emphasise Inclusivity
Bershka is looking for leaders who foster an inclusive culture. Prepare to discuss how you've built diverse teams, supported individual development, and created an environment where everyone feels valued and respected.
