New Customer Development Lead - UK Private Clients

Reporting To:

Director of UK & Ireland

Direct Reports:

None

Location:

London

Berry Bros. & Rudd is more than 325 years old, but we never stand still. As the world’s best and most trusted fine wine and spirits merchant, we are committed to helping our customers drink better, now and in the future. A career at Berry Bros. & Rudd is a unique and rewarding experience, combining the rich background of centuries of history with a modern family-owned culture, built on ambitious plans and with people at its heart.

The job in a nutshell

We are seeking a high energy and commercially driven New Customer Development Lead to join our team of UK Account Managers. With the main focus being on UHNW customer acquisition and next generation, the ideal candidate will be responsible for identifying and generating new business opportunities, acquiring new clients, and driving revenue growth. This individual must have a strong ability to prospect, network and engage, while building lasting relationships with customers. A proactive and goal-oriented mindset is essential for success in this role.

Working under your own initiative, you will develop business by seeking out appropriate clients for Berry Bros. & Rudd. Through traditional and novel channels, you will explore, find and provide leads for potential UHNW clients, keen to build and develop collections with us.

Who you will work with

Internal: Director of UK & Ireland, Private Client Managers, Marketing team

External: Prospects, Existing BB&R customers

What you will do

1. Prospecting and Lead Generation: Identify, target and engage potential customers through all relevant channels including calls, emails, networking and social media.
2. Sales Pipeline Management: Develop and maintain a pipeline of new business opportunities, ensuring all potential leads are tracked and followed up on regularly.
3. Targets: Acquire 200+ new customers with the propensity to spend in excess of £10,000 a year, resulting sales of £1m+ in the first year and long term active collections.
4. Qualifying Leads: Evaluate and qualify leads to ensure they meet the company\’s ideal HNW Client profile, and determine their potential for conversion into paying clients and long term relationships.
5. Networking: Through your networks and networking skills you will build and maintain relationships with people interested in collecting and drinking high end wines and spirits.
6. Events: Conduct presentations and host events to potential customers, clearly articulating the value and benefits of collecting with Berry Bros. & Rudd.
7. Relationship Building: Build and maintain strong relationships with new customers to encourage long term relationships and referrals.
8. Market Intelligence: Keep up-to-date with industry trends, competitor activities, and market conditions to better understand customer needs and market demands.
9. Collaboration: Work closely with the Marketing and Customer Success teams to ensure a smooth transition from prospecting to onboarding, and to enhance customer experience.
10. Sales Reporting: Maintain accurate records of sales activities and pipeline progress, reporting regularly on results and forecast analysis.

Your Skills, Knowledge and Behaviours

• Creative self-starter with tenacity and a proven approach to finding new HNW clients
• Ability to work independently and stay motivated to meet and exceed targets
• Strong communication and engagement skills.
• Customer relationship management.
• Goal-oriented with a focus on achieving targets.
• Comfortable working in a high-energy, fast-paced environment.
• Excellent personal and professional presentation and closing skills.
• Strong organisational and reporting skills.
• Proactive
• Time management
• IT competence

Qualifications

Education to degree level or equivalent

WSET qualifications or equivalent professional accreditations are preferred

We support our colleagues with a wide range of benefits: you will start with 24 days\’ holiday, and 3 additional days over the Christmas period and 1 Personal Day, Private Medical cover & Health plan, Life Insurance, Pension, Employee Assistance Programme (EAP), generous Employee discount (up to 40% off products), and many more.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

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