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For Companies At a Glance
- Tasks: Lead product marketing strategy, craft narratives, and drive go-to-market plans.
- Company: Join a rapidly scaling company focused on innovative procurement solutions.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making an impact.
- Qualifications: 10+ years in product marketing with strong leadership and analytical skills required.
- Other info: Ideal for those passionate about tech and eager to shape product success.
The predicted salary is between 72000 - 108000 £ per year.
Reporting to the CMO, you'll lead our product marketing strategy, crafting compelling narratives and driving go-to-market plans to achieve business growth, while collaborating with cross-functional teams and managing a small team of product marketers. While this is a senior role, the ideal candidate will need to be hands on and willing to execute both strategically and tactically as the company is scaling rapidly.
Key Responsibilities:
- Product positioning and differentiation: Leading efforts to define and refine the unique value propositions of our products and solutions, ensuring they stand out in the market and resonate with target customers.
- Competitive analysis: Conducting in-depth analysis of competitors’ products, pricing strategies, and marketing tactics to identify areas of opportunity and inform product positioning and messaging.
- Product messaging: Crafting clear, compelling, and consistent messaging across all marketing channels and materials to effectively communicate our products’ value propositions.
- Product launch strategy: Developing strategies for successful product launches, including setting launch timelines, coordinating with internal teams, and implementing go-to-market plans to drive adoption.
- Customer insights and feedback: Gathering and analysing customer feedback, market research data, and user insights to understand customer needs, preferences, and pain points, and use this information to inform product marketing strategies and product roadmap decisions.
- Sales enablement: Creating sales enablement materials such as product collateral and sales decks to educate our Sales teams and support Sales efforts.
- Tracking performance: Establishing key performance indicators (KPIs) and metrics to track the effectiveness of product marketing efforts. Using this data to inform future tweaks to strategies.
- Pricing strategy: Partner with pricing teams to develop and refine pricing strategies to ultimately improve revenue and profitability.
- Cross-Functional Collaboration: Working closely with colleagues in marketing, product management, sales and customer success teams. Organize and coordinate with stakeholders to ensure launch readiness. Ensure seamless product launches and ongoing product support.
- Team management: Manage a small team of product marketers to deliver against targets, ensuring they have the guidance and support needed to help them achieve their potential and deliver even more value within their roles.
Skills and Qualifications:
- Experience: 10+ years’ experience in product marketing, ideally with a track record of success in a similar role.
- Industry Knowledge: Deep understanding of the procurement function and target market i.e. senior procurement professionals in large enterprises as well as knowledge of the global procuretech landscape.
- Leadership: Strong people management skills, with the ability to motivate and inspire a team.
- Strategic Thinking: Ability to develop and execute effective marketing strategies.
- Communication: Excellent communication and interpersonal skills, with the ability to effectively communicate with both technical and non-technical audiences.
- Analytical Skills: Ability to analyze data and identify trends to inform marketing decisions.
- Technical Skills: Familiarity with marketing technologies and tools, including interest or experience in AI tools to support content creation.
- Education: A Bachelor's degree in marketing, business, or a related field is desirable.
Director of Product Marketing employer: Beroe Inc
Contact Detail:
Beroe Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Product Marketing
✨Tip Number 1
Network with professionals in the procurement and product marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in the field.
✨Tip Number 2
Familiarise yourself with our products and the unique value propositions we offer. Understanding our market positioning will help you articulate how your experience aligns with our goals during discussions.
✨Tip Number 3
Prepare to discuss your previous successes in product marketing, particularly any hands-on experiences you've had with product launches or competitive analysis. Be ready to share specific examples that demonstrate your strategic and tactical abilities.
✨Tip Number 4
Showcase your leadership skills by discussing how you've managed teams in the past. Highlight your approach to motivating team members and driving them towards achieving targets, as this is crucial for the role.
We think you need these skills to ace Director of Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially any leadership roles. Use specific examples that demonstrate your ability to craft product narratives and drive go-to-market strategies.
Craft a Compelling Cover Letter: In your cover letter, address how your 10+ years of experience align with the responsibilities outlined in the job description. Emphasise your strategic thinking and people management skills, and provide examples of successful product launches you've led.
Showcase Analytical Skills: Include specific instances where you've used data analysis to inform marketing decisions. Highlight any KPIs you've established and how they impacted product marketing efforts, as this is crucial for the role.
Demonstrate Cross-Functional Collaboration: Mention experiences where you've worked closely with sales, product management, or customer success teams. This will show your ability to coordinate with various stakeholders and ensure successful product launches.
How to prepare for a job interview at Beroe Inc
✨Showcase Your Strategic Thinking
As a Director of Product Marketing, you'll need to demonstrate your ability to develop and execute effective marketing strategies. Prepare examples from your past experiences where you successfully crafted a product positioning strategy or led a go-to-market plan.
✨Highlight Your Leadership Skills
This role involves managing a small team of product marketers. Be ready to discuss your leadership style and provide examples of how you've motivated and inspired teams in the past. Think about specific challenges you've faced and how you overcame them.
✨Prepare for Competitive Analysis Questions
Expect questions about how you conduct competitive analysis. Be prepared to discuss your approach to analysing competitors’ products and pricing strategies, and how this information has influenced your marketing decisions in previous roles.
✨Demonstrate Your Communication Skills
Excellent communication is key in this role. Practice articulating your thoughts clearly and concisely. You may be asked to explain complex concepts to both technical and non-technical audiences, so think of examples where you've successfully done this before.
