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- Tasks: Lead impactful communications and marketing strategies to enhance community services.
- Company: Join Berneslai Homes, a top-rated social housing provider dedicated to improving lives in Barnsley.
- Benefits: Enjoy flexible working, excellent pension, discounted gym membership, and fantastic training opportunities.
- Why this job: Be part of a creative team making a real difference in people's lives every day.
- Qualifications: Level 6 qualification or substantial experience in communications/marketing required.
- Other info: Submit a PDF portfolio with your application; CVs are not accepted.
The predicted salary is between 31900 - 34000 £ per year.
Salary: £37,938 to £40,476
Working Arrangements: Full Time
Hours of Work: 37 hours per week
Status of Employment: Permanent
This post closes at 11.59 pm on the date specified.
At Berneslai Homes, we strive to be an ambitious, forward-thinking social housing provider and employer. Working for us offers you a chance to play a real part in improving homes and communities throughout Barnsley. Managing around 18,000 homes on behalf of Barnsley Council, our ‘3 Cs’ values are at the heart of all we do here – we promise to always put the Customer first, have a Can do attitude to make change happen, and stay Curious to make sure we get things right.
We’re proud to announce that we are the first local authority to achieve the highest C1 grading from the Regulator of Social Housing following our recent inspection. This outcome means that we meet consumer standards as a landlord, identify when issues occur, and implement plans to prevent recurrence – demonstrating our commitment to providing high-quality homes and prioritising tenant safety, needs, and well-being.
The Strategic Communications and Marketing Officer role: We have an exciting opportunity to become our Strategic Communications and Marketing Officer! Are you a strategic thinker with the ability to meet diverse needs and solve complex problems with engaging and impactful communications? Join us as our Strategic Communications and Marketing Officer (also known internally as Communications and Marketing Business Partner) and help us deliver great communications to reach target audiences and directly support services that make a tangible difference every day. We’re looking for a creative and skilled individual with a demonstrated background in communications, marketing, or a similar discipline who can demonstrate our values and behaviours and a strong understanding of strategic communications activity.
Why join us now? We’re a close-knit, creative team, working in a fast-paced environment where no two days are the same. The role offers the opportunity to be an inspirational leader and shape great communications in a variety of areas.
Key duties and responsibilities of our Strategic Communications and Marketing Officer:
- Deliver evidence-based communications and marketing to showcase Berneslai Homes' impact on priorities, services, and staff support.
- Manage a varied workload, prioritising tasks to assist the Strategic Communications and Marketing Manager and other teams.
- Support cross-department collaboration to create engaging campaigns aligned with strategic goals, using diverse marketing methods.
- Monitor and evaluate communication efforts, offering insights to improve services and reach diverse, hard-to-reach audiences.
- Work with the People team to promote culture change, support the People Strategy, and enhance staff engagement and well-being.
- Maintain strong interdepartmental relationships to ensure consistent intranet and website content updates.
- Plan and deliver inclusive social media content, ensuring appropriate permissions.
- Manage media relations, following procedures for releases and ads, ensuring cost-effective, measurable outcomes.
- Develop crisis communication plans aligned with Business Continuity, coordinating with Barnsley Council to ensure message consistency.
- Ensure all services are customer-focused and meet internal and external customer needs.
- Handle sensitive information in line with confidentiality, data protection, and freedom of information policies.
What we’re looking for in our Strategic Communications and Marketing Officer:
- Level 6 qualification in communications, marketing, or related field, or substantial experience in a multi-disciplinary communications/marketing role.
- Experience in campaign planning, delivery, and evaluation within a communications or marketing setting.
- Skilled in website content management and analytics, with experience using CMS tools and measuring performance against campaign goals.
- Strong research and data analysis skills to support service improvements.
- Awareness of current social and political issues impacting social housing and service delivery.
- Excellent communication and presentation skills, with the ability to adapt content for different audiences and accessibility needs.
What you might be asking is, why work for us? We are proud to put our people first! By joining Berneslai Homes, you will have access to a wide range of employee benefits including:
- Agile Working Packages
- Excellent Pension Scheme
- Discounted Gym Membership
- Health & Wellbeing Checks
- Fantastic Training and Development Opportunities
Further Information: You’ll need to submit a PDF portfolio of work (up to 10 pages) to support your application. This can include campaigns and projects. We conduct spot checks for AI use in applications to ensure a fair and transparent recruitment process. If AI use is suspected, we may contact you to discuss it, which may result in your application being withdrawn. This post requires a Basic Criminal Record Check. CVs will not be accepted. Berneslai Homes values diversity in its workforce and encourages applications from all sectors of the community.
Strategic Communications and Marketing Officer employer: Berneslai Homes
Contact Detail:
Berneslai Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Communications and Marketing Officer
✨Tip Number 1
Familiarise yourself with Berneslai Homes' values, especially the '3 Cs' – Customer first, Can do attitude, and Curiosity. Tailor your conversations and networking to reflect these values, showing how you embody them in your work.
✨Tip Number 2
Engage with current trends in social housing and marketing communications. Being knowledgeable about recent developments will help you stand out during interviews and discussions, demonstrating your commitment to the sector.
✨Tip Number 3
Network with professionals in the field of communications and marketing, particularly those who have experience in social housing. Attend relevant events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 4
Prepare to discuss specific campaigns or projects you've worked on that align with the responsibilities of the role. Highlight your ability to manage diverse workloads and collaborate across departments, as this is crucial for the position.
We think you need these skills to ace Strategic Communications and Marketing Officer
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Strategic Communications and Marketing Officer position. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Portfolio: Since you'll need to submit a PDF portfolio of work, choose projects that showcase your best communications and marketing campaigns. Ensure it is well-organised, visually appealing, and clearly demonstrates your impact in previous roles.
Highlight Relevant Experience: In your application, focus on your experience in campaign planning, delivery, and evaluation. Use specific examples to illustrate your skills in managing diverse marketing methods and your ability to adapt content for different audiences.
Follow Application Guidelines: Pay close attention to the application instructions. Ensure you submit your portfolio as a PDF and remember that CVs will not be accepted. Double-check for any specific requirements regarding the format or content of your application.
How to prepare for a job interview at Berneslai Homes
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your ability to think strategically. Discuss how you've tackled complex problems in previous roles and the impact of your communications strategies on diverse audiences.
✨Highlight Relevant Experience
Make sure to emphasise your background in communications and marketing. Bring along a portfolio showcasing your best work, including campaigns and projects that align with the role's requirements.
✨Understand the Organisation's Values
Familiarise yourself with Berneslai Homes' '3 Cs' values: Customer focus, Can do attitude, and Curiosity. Be ready to discuss how you embody these values in your work and how they can guide your approach as a Strategic Communications and Marketing Officer.
✨Prepare for Questions on Current Issues
Stay informed about current social and political issues affecting social housing. Be prepared to discuss how these issues might influence your communications strategies and how you would address them in your role.
