At a Glance
- Tasks: Lead global marketing strategy and drive brand awareness across international markets.
- Company: Bermar, a British success story in wine preservation technology.
- Benefits: Competitive salary, performance bonus, enhanced pension, and wellness credits.
- Other info: Collaborative culture with opportunities for personal development and career growth.
- Why this job: Shape a globally recognised brand and make a real impact in the hospitality sector.
- Qualifications: Experience in marketing management and strong digital marketing skills.
The predicted salary is between 40000 - 50000 £ per year.
Ipswich, Suffolk (On-site) Full-time | Permanent Salary: Competitive + Performance Bonus
Help shape a global brand. Bermar is a British success story with a truly international footprint. Our wine and Champagne preservation systems are trusted by premium hospitality venues in more than 130 countries; helping restaurants, hotels, bars, and wine retailers deliver exceptional wine‑by‑the‑glass experiences. From independent venues to internationally recognised hospitality brands, Bermar products play a key role in enhancing wine service around the world. Over 35 years, we've built a market‑leading product, established a strong international distribution network, and earned a reputation for innovation, quality, and reliability.
This is an opportunity to shape the marketing strategy of an established international business and strengthen Bermar's position as the global leader in wine preservation technology.
Why join Bermar?
- Global Reach
- Offices in the UK, USA and Singapore
- Products sold and supported in more than 130 countries
- Well‑established international distributor network
- Market Leadership
- Market‑leading technology with genuine competitive differentiation
- Strong presence in premium hospitality and wine sectors
- Opportunity to influence how a global brand evolves and grows
- Career Impact
- Reporting directly to the Managing Director
- Significant ownership of marketing strategy and execution
- International visibility and measurable commercial impact
The Role
As Global Marketing Manager, you will lead Bermar's marketing activity across domestic and international markets, ensuring the brand is positioned consistently and effectively around the world. Working closely with the Managing Director, sales team, and international distribution partners, you will develop and deliver marketing initiatives that drive brand awareness, support lead generation, strengthen customer engagement, and contribute directly to business growth. You’ll be responsible for balancing strategic planning with hands‑on execution, helping ensure that Bermar's marketing reflects the quality and reputation of its products across every market.
Key Responsibilities:
- Develop and execute a global marketing strategy aligned with commercial objectives
- Strengthen Bermar's brand positioning across international markets
- Drive demand generation and support sales growth through targeted campaigns
- Manage digital marketing activity, including:
- Website development
- SEO
- Paid advertising
- Email marketing
- Content creation
- Create marketing campaigns and assets adaptable across multiple territories and channels
- Work closely with international distributors and partners
- Ensure brand consistency across all customer touchpoints
- Support product launches and new market opportunities
- Manage external agencies, suppliers and marketing resources
- Measure, analyse and optimise marketing performance
What success looks like
- Increased global brand awareness and recognition
- Stronger engagement with distributors, partners and end users
- Marketing making a measurable contribution to revenue growth
- Improved lead generation and pipeline development
- Consistent and professional brand execution across all markets
- Increased effectiveness of digital marketing channels and content
- Clear reporting and visibility of marketing performance and ROI
About you
You’ll be a commercially minded marketer who enjoys building brands, driving growth, and working across international markets. You’ll likely bring:
- Proven experience in a Marketing Manager, Global Marketing Manager, or Senior Marketing Manager role
- Experience developing and delivering successful B2B marketing campaigns
- Strong understanding of digital marketing, lead generation and brand development
- Experience working with international markets, distributors, partners or export‑focused businesses
- Excellent communication and stakeholder management skills
- Confidence balancing strategic thinking with hands‑on delivery
- Strong project management and organisational abilities
- A proactive mindset and desire to make a visible impact
Advantageous but not essential:
- Experience within: Hospitality / Food & Beverage / Manufacturing / Export‑led business
What we offer
- Career & Impact
- Senior leadership role within a growing international business
- Direct access to company leadership and decision‑making
- Significant ownership of marketing strategy and execution
- Opportunity to shape a globally recognised British brand
- Structured personal development planning and regular career reviews
- Collaborative environment where ideas quickly become action
- Reward & Recognition
- Competitive salary
- Performance‑based annual bonus
- Annual salary review
- Life Assurance (Death in Service) & Income Protection
- Enhanced pension contributions: +50% after 5 years' service, 2x contribution after 10 years' service
- Health & Wellbeing
- 20 days holiday plus Bank Holidays
- Additional day holiday per year of service (up to 25 days)
- Christmas shutdown using only three days annual leave
- Summer Fridays (June-August), finishing an hour earlier
- £400 annual Wellness Credit after 1 years’ service
- Cycle to Work scheme
- Salary Extras employee discounts platform
- Culture & Community
- Annual Summer & Christmas Party
- Company‑funded team events
- Monthly company meetings with lunch provided
Global Marketing Manager in Ipswich employer: Bermar
Bermar is an exceptional employer, offering a dynamic work environment in Ipswich, Suffolk, where creativity and innovation thrive. As a Global Marketing Manager, you will have the unique opportunity to shape the marketing strategy of a market-leading brand with a strong international presence, while enjoying competitive benefits, a collaborative culture, and significant career growth potential. With direct access to senior leadership and a commitment to employee development, Bermar fosters a workplace where your contributions are valued and can make a real impact on the global stage.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager in Ipswich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bermar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bermar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bermar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bermar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Manager in Ipswich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bermar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bermar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bermar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bermar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bermar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bermar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
