At a Glance
- Tasks: Lead brand strategy for a premium Italian wine portfolio and drive growth in the UK market.
- Company: Berkmann Wine Cellars, a renowned name in the wine industry.
- Benefits: Competitive salary, performance bonuses, and flexible hybrid working.
- Other info: Opportunity to work in a vibrant environment with exciting events and tastings.
- Why this job: Join a dynamic team and travel to Italy while shaping an iconic brand's future.
- Qualifications: Proven experience in brand management and a passion for the wine industry.
The predicted salary is between 50000 - 55000 £ per year.
Berkmann Wine Cellars in the UK is seeking an experienced Senior Brand Manager to lead the UK brand strategy for an iconic Italian portfolio.
You will work with leadership, travel to Italy, and drive long-term positioning and growth across on-trade and independent retail.
The role is hybrid, 37.5 hours weekly, with flexibility for evenings and occasional weekends to support events and tastings. Salary £50,000–£55,000 plus performance bonuses.
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Senior Brand Manager – Premium Italian Wine UK Growth employer: Berkmann Wine Cellars
Berkmann is an exceptional employer, offering a unique opportunity to join the largest family-owned wine importer in the UK. With a strong focus on employee growth and a supportive work culture, apprentices can expect comprehensive training, generous benefits including enhanced leave and discounts, and a collaborative environment that fosters communication and insight-driven decision-making. Located in a vibrant sector, this role not only provides valuable experience but also paves the way for a rewarding career in the drinks and hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager – Premium Italian Wine UK Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Berkmann Wine Cellars and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Berkmann Wine Cellars are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Berkmann Wine Cellars on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Berkmann Wine Cellars. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager – Premium Italian Wine UK Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Berkmann Wine Cellars. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Berkmann Wine Cellars:Show us that you’ve done your homework! In your application, briefly mention what you admire about Berkmann Wine Cellars’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Berkmann Wine Cellars
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Berkmann Wine Cellars will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Berkmann Wine Cellars, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
