At a Glance
- Tasks: Drive sales growth and manage key accounts in the wine industry.
- Company: Join Berkmann Wine Cellars, a leading family-owned wine importer with a diverse portfolio.
- Benefits: Enjoy a competitive salary, company car, generous leave, and staff discounts.
- Other info: Flexibility for evening events and potential international travel is essential.
- Why this job: Be an ambassador for award-winning wines while growing your career in a dynamic environment.
- Qualifications: Proven sales experience, strong wine knowledge, and excellent communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
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Are you a passionate wine professional with a strong sales acumen and a flair for building lasting relationships? Do you thrive in a fast-paced, entrepreneurial environment where your ideas and initiative matter? Come join us, the UK’s leading family-owned wine importer and distributor, and take your sales career to the next level.
About Us
Berkmann Wine Cellars is proud to represent one of the most respected and diverse portfolios in the UK wine trade, featuring iconic producers from across the globe — from family-owned estates in Italy, France, and Spain to pioneering New World wineries in Argentina, South Africa, and beyond. Our exclusive agency brands are widely admired in the on-trade sector for their quality, authenticity, and innovation.
The Role
We are seeking a dynamic and commercially minded Sales Account Manager to drive profitable growth across Berkshire and West Surrey. This is more than just a sales role – it is an ambassadorial position, representing the Berkmann portfolio and our prestigious agency brands in the South of England.
You will be responsible for winning and managing a designated account base, driving profitability, identifying new business opportunities, and bringing our brands to life through tastings, events, and strategic brand activities. You will also work closely with our Marketing, Logistics, and Finance teams to deliver an exceptional end-to-end customer experience.
Your Responsibilities (include but are not limited to)
- Achieve and exceed volume, value, and margin sales targets
- Identify and onboard profitable new accounts without compromising existing sectors
- Develop strong, trust-based relationships with key stakeholders in trade accounts
- Act as a confident brand ambassador, hosting tastings and supporting after-hours events
- Provide accurate forecasting and market feedback to support planning and logistics
- Manage pricing, promotional investment, and account-level profitability
- Use customer data to optimise sales strategies and stock management
- Champion collaboration between Berkmann, our producers, and customers
- Keep the business informed with timely competitor and market insights
- Support portfolio development based on customer and market trends
What We Are Looking For
- Proven on trade sales experience
- Strong wine knowledge, WSET Level 2 minimum
- Experience selling luxury or premium brands is highly advantageous
- Proficient in Microsoft Office (Excel, Word, PowerPoint)
- Experience working with brand owners and developing go-to-market strategies
- Analytical, commercially astute, and numerate – comfortable with pricing models and P&L interpretation
- A persuasive communicator with excellent interpersonal skills and confidence to influence at all levels
- Creative thinker with strong negotiation skills and a solutions-driven mindset
- Organised, proactive, and resilient – thrives in a results-driven team
- Full UK driving licence
Why Join Us?
At Berkmann Wine Cellars, we don’t just sell wine — we champion world-class producers. Our portfolio tells a story of provenance, passion, and partnership. We offer a collaborative, forward-thinking environment where your expertise and creativity will be valued. If you're eager to represent some of the most distinctive and award-winning wine brands in the world, whilst growing your career with a market leader, this is the role for you.
Working Pattern
This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.
Location
This is a field based positionin Berkshire/West Surrey.
How to Apply
This is a key role within our business, therefore if you are interested in applying for the vacancy please submit your CV to vacancies@berkmann.co.uk.
Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.
Offer
- Competitive salary and bonus
- Company car
- 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
- Company pension
- Access to our Employee Assistance Programme
- Enhanced Maternity and Paternity Pay
- Contribution to Dental Costs
- Generous staff discount on our wine
- A bottle of wine on your birthday and Berkmann anniversary
We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.
Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.
No agencies please - We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs. We will not pay fees or acknowledge any CV's supplied to Berkmann Wine Cellars unless you have been briefed on the role by a member of our HR Team. Thank you for your understanding in advance.
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Sales and Business DevelopmentIndustries
Wholesale Alcoholic Beverages
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#J-18808-LjbffrSales Account Manager employer: Berkmann Wine Cellars
At Berkmann Wine Cellars, we pride ourselves on being a family-owned business that values passion, creativity, and collaboration. Our supportive work culture fosters personal and professional growth, offering employees the chance to represent prestigious wine brands while enjoying competitive benefits such as a company car, generous annual leave, and a unique employee discount programme. Join us in Berkshire/West Surrey, where your contributions will not only drive our success but also enrich your career in the vibrant world of wine.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Account Manager
✨Tip Number 1
Familiarise yourself with Berkmann Wine Cellars' portfolio. Understanding the brands and their unique selling points will help you articulate how you can effectively represent them as a Sales Account Manager.
✨Tip Number 2
Network within the wine industry, especially in Berkshire and West Surrey. Attend local wine events or tastings to meet potential clients and industry professionals who could provide valuable insights and connections.
✨Tip Number 3
Prepare to discuss your previous sales experiences in detail, particularly any successes you've had in the on-trade sector. Be ready to share specific examples of how you've built relationships and driven sales growth.
✨Tip Number 4
Showcase your passion for wine during the interview process. Being knowledgeable about wine trends and demonstrating your enthusiasm for the industry can set you apart from other candidates.
We think you need these skills to ace Sales Account Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your relevant sales experience, particularly in the wine industry or with luxury brands. Emphasise your achievements in meeting sales targets and building relationships.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for wine and your understanding of the role. Mention specific experiences that demonstrate your sales acumen and ability to act as a brand ambassador.
Showcase Your Wine Knowledge:Since strong wine knowledge is crucial for this role, consider including any relevant certifications, such as WSET Level 2, and discuss your familiarity with different wine regions and producers.
Highlight Interpersonal Skills:In your application, emphasise your communication and negotiation skills. Provide examples of how you've successfully influenced stakeholders or managed client relationships in previous roles.
How to prepare for a job interview at Berkmann Wine Cellars
✨Showcase Your Wine Knowledge
As a Sales Account Manager, having a strong understanding of wine is crucial. Brush up on your wine knowledge, especially regarding the brands and regions represented by Berkmann Wine Cellars. Be prepared to discuss your favourite wines and how they can be positioned in the market.
✨Demonstrate Your Sales Acumen
Highlight your previous sales experiences, particularly in the on-trade sector. Prepare examples of how you've successfully identified new business opportunities and managed accounts to drive profitability. Use specific metrics to showcase your achievements.
✨Emphasise Relationship Building
This role requires building trust-based relationships with key stakeholders. Be ready to discuss your approach to relationship management and provide examples of how you've fostered long-term partnerships in past roles.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving and negotiation skills. Think about challenges you've faced in sales and how you overcame them, particularly in high-pressure situations or when dealing with difficult clients.
