At a Glance
- Tasks: Lead and develop a dynamic sales team in London's vibrant restaurant scene.
- Company: Join Berkmann Wine Cellars, a leader in the wine industry with a passion for hospitality.
- Benefits: Competitive salary, generous leave, pension, and staff discounts on wine.
- Other info: Flexible working hours to support customer needs and exciting career growth opportunities.
- Why this job: Make a real impact in London's independent restaurant sector while pursuing your passion for wine.
- Qualifications: Proven sales management experience and strong knowledge of the wine industry required.
The predicted salary is between 35775 - 43725 £ per year.
We’re currently recruiting for a Regional Sales Manager - Heartland in London. We’re looking for an experienced and commercially driven Regional Sales Manager to lead our London Heartland team and play a key role in the continued growth of one of our most important On-Trade sectors.
At Berkmann, Heartland refers to London’s independent restaurant sector focused on European, Mediterranean and related cuisines — including Italian, French, Spanish, Portuguese, Greek, Turkish, Lebanese/Levantine and North African restaurants. It is a diverse, relationship-led part of the On-Trade and an important market for our portfolio.
This is a hands-on leadership role for someone who knows the London trade, enjoys being out with customers and teams, and can combine strong people management with real commercial delivery.
What you’ll be doing:
- Leading, motivating and developing a team of 5 Sales Account Managers
- Delivering the Heartland team sales budget alongside your own personal sales targets
- Spending significant time out in the trade, coaching the team and building strong customer relationships
- Identifying and winning profitable, sustainable new business
- Protecting and developing existing customer relationships
- Growing the presence of our key agency wines across the independent On-Trade
- Working closely with the Head of Sales and the Commercial Director to deliver our London sales strategy
- Supporting performance through clear KPIs, regular reviews and strong day-to-day leadership
- Working cross-functionally with Marketing, Purchasing, Finance and Credit Control to deliver the best commercial outcomes
What we’re looking for:
- Proven sales management experience
- Strong On-Trade and wine industry knowledge
- Excellent leadership and coaching skills
- WSET Level 3
- Experience of the London market, premium or luxury brands and agency wines would be a real advantage. WSET Level 4 is desirable.
This is a strong opportunity for someone who wants to lead from the front, develop a high-performing team and make a visible impact across London’s independent restaurant scene.
Working Pattern: This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings.
Offer:
- Competitive salary and bonus
- 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
- Company pension
- Access to our Employee Assistance Programme
- Enhanced Maternity and Paternity Pay
- Contribution to Dental Costs
- Generous staff discount on our wine
- A bottle of wine on your birthday and Berkmann anniversary
- £500 referral scheme
We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above. Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.
Regional Sales Manager - Heartland in London employer: Berkmann Wine Cellars
Berkmann Wine Cellars is an excellent employer, offering a dynamic and supportive work culture in the heart of London. Employees benefit from competitive salaries, generous benefits, and ample opportunities for professional growth within the finance sector, all while being part of a passionate team dedicated to the wine industry.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager - Heartland in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager - Heartland at Berkmann Wine Cellars, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Berkmann Wine Cellars. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager - Heartland. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager - Heartland in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Berkmann Wine Cellars:When writing your cover letter, make sure to tailor your message specifically for Berkmann Wine Cellars. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Berkmann Wine Cellars
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Berkmann Wine Cellars that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Berkmann Wine Cellars that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Berkmann Wine Cellars’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
