At a Glance
- Tasks: Drive sales and build relationships while representing world-class wine producers.
- Company: Join Berkmann Wine Cellars, the UK's leading family-owned wine importer.
- Benefits: Competitive salary, performance bonus, generous holiday, and staff wine discounts.
- Other info: Flexible hours with opportunities for international travel and career growth.
- Why this job: Be an ambassador for exceptional wines and shape customer experiences.
- Qualifications: Proven sales experience and WSET Level 3 or above preferred.
The predicted salary is between 38500 - 41000 £ per year.
Are you a driven wine professional with a gift for sales, relationships, and storytelling? Do you thrive in a fast-paced, entrepreneurial environment where your ideas matter? If so, this is your opportunity to join Berkmann Wine Cellars, the UK’s leading family-owned wine importer and distributor — and take your career to new heights.
At Berkmann Wine Cellars, we champion some of the most respected and diverse producers in the world. As a Sales Account Manager, you will not just be selling wine, you will be representing world-class producers, shaping customer experiences, and helping London’s most exciting venues bring exceptional wines to life.
The Role
We are looking for three commercially astute, relationship-led Sales Account Managers to drive profitable growth across London. This is an ambassadorial role: you will be the face of the Berkmann portfolio, developing partnerships, winning new business, supporting tastings and events, and delivering the exceptional service we are known for.
What You Will Be Doing (include but not limited to)
- Achieving and exceeding volume, value, and margin targets
- Growing your territory through strategic prospecting and onboarding
- Building strong, trusted relationships within the on-trade
- Acting as a confident brand ambassador across tastings, events, and activations
- Managing pricing, profitability, forecasting, and customer data
- Collaborating closely with Marketing, Logistics, Customer Services and Credit Control
- Sharing market insights and customer feedback to support future planning
- Championing our portfolio
What We Are Looking For
- Proven on-trade sales experience
- WSET Level 3 or above
- Experience with premium or luxury brands (highly advantageous)
- Strong commercial and analytical skills — comfortable with P&L, pricing, and data
- A persuasive communicator with excellent negotiation skills
- Creative, proactive, resilient, and highly organised
- Confident hosting tastings and customer events
- Proficiency in Microsoft Office
If you are entrepreneurial, results-driven, and passionate about wine, you will thrive here.
Working Pattern
This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.
Location
You will be field based but will need to live within commuting distance to central London due to the client base you will be looking after. Our head office is based in central London and there will be times when you are also expected to work from there.
Why You Will Love Working With Us
- Competitive salary + performance bonus
- 25 days holiday (increasing to 26 days after 5 years service and 27 days after 10 years service) + bank holidays
- Company pension
- Enhanced Maternity & Paternity Pay
- Employee Assistance Programme
- Contribution to dental costs
- Generous staff wine discount
- A bottle of wine on your birthday and Berkmann anniversary
- £500 referral bonus
Ready to Apply?
If you are excited to represent exceptional wines, grow meaningful customer relationships, and build your career with a market leader, we would love to hear from you. Please apply via the link. We encourage early applications — interviews may begin before the closing date. We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above. Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality. No agencies please – We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs.
London Wine Sales Account Manager & Brand Ambassador employer: Berkmann Wine Cellars
Berkmann Wine Cellars is an excellent employer, offering a dynamic and supportive work culture in the heart of London. Employees benefit from competitive salaries, generous benefits, and ample opportunities for professional growth within the finance sector, all while being part of a passionate team dedicated to the wine industry.
StudySmarter Expert Advice🤫
We think this is how you could land London Wine Sales Account Manager & Brand Ambassador
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like London Wine Sales Account Manager & Brand Ambassador at Berkmann Wine Cellars, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Berkmann Wine Cellars. Tailor your message to explain why you’re drawn to them and how you can contribute as a London Wine Sales Account Manager & Brand Ambassador. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace London Wine Sales Account Manager & Brand Ambassador
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Berkmann Wine Cellars:When writing your cover letter, make sure to tailor your message specifically for Berkmann Wine Cellars. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Berkmann Wine Cellars
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Berkmann Wine Cellars that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Berkmann Wine Cellars that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Berkmann Wine Cellars’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
