We’re looking for an experienced and commercially driven Regional Sales Manager to lead our London Heartland team and play a key role in the continued growth of one of our most important On-Trade sectors.
What do we mean by "Heartland"?
At Berkmann, Heartland refers to London’s independent restaurant sector focused on European, Mediterranean and related cuisines - including Italian, French, Spanish, Portuguese, Greek, Turkish, Lebanese/Levantine and North African restaurants. It is a diverse, relationship-led part of the On-Trade and an important market for our portfolio.
This is a hands-on leadership role for someone who knows the London trade, enjoys being out with customers and teams, and can combine strong people management with real commercial delivery.
What you’ll be doing
- Leading, motivating and developing a team of 5 Sales Account Managers
- Delivering the Heartland team sales budget alongside your own personal sales targets
- Spending significant time out in the trade, coaching the team and building strong customer relationships
- Identifying and winning profitable, sustainable new business
- Protecting and developing existing customer relationships
- Growing the presence of our key agency wines across the independent On-Trade
- Working closely with the Head of Sales and the Commercial Director to deliver our London sales strategy
- Supporting performance through clear KPIs, regular reviews and strong day-to-day leadership
- Working cross-functionally with Marketing, Purchasing, Finance and Credit Control to deliver the best commercial outcomes
What we’re looking for
You’ll have proven sales management experience, strong knowledge of the wine industry and On-Trade environment, and a track record of developing people and delivering commercial results.
You’ll be confident, energetic and commercially minded, with excellent communication and relationship-building skills and a genuine passion for wine and hospitality.
Essential:
- Proven sales management experience
- Strong On-Trade and wine industry knowledge
- Excellent leadership and coaching skills
- WSET Level 3
Experience of the London market, premium or luxury brands and agency wines would be a real advantage. WSET Level 4 is desirable.
This is a strong opportunity for someone who wants to lead from the front, develop a high-performing team and make a visible impact across London’s independent restaurant scene.
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Regional Sales Manager – Heartland employer: Berkmann Wine Cellars LTD
At Berkmann Wine Cellars, we pride ourselves on being a leading employer in the premium wine industry, offering a vibrant work culture that celebrates passion and expertise. Our commitment to employee growth is evident through ongoing training opportunities and a supportive environment that encourages creativity and collaboration. With a focus on building strong relationships and delivering exceptional experiences, working with us in Scotland means being part of a dynamic team dedicated to excellence in every bottle.
