Marketing Manager - 18 month FTC

Department: Sales & Marketing

Employment Type: Fixed Term - Full Time

Location: Taplow, Buckinghamshire

Berkeley Oxford & Chiltern is a proud member of the Berkeley Group, passionate about making a difference and delivering sustainable developments. We are committed to working in partnership and collaboration to continue to build fantastic homes in amazing places. Our bespoke approach sets us apart from our competitors, and we are constantly evolving to develop some of the most complex sites into successful mixed-use developments.

At the heart of everything we do is a strong team of people committed to achieving exceptional levels of customer service, delivering high-quality homes where vibrant and sustainable communities have been created. We work hard, and what we do is challenging but hugely meaningful.

The role:

18 month fixed term contract. The purpose of the role is to deliver effective marketing communications and drive strategic marketing initiatives while maintaining a strong focus on budget management. Reporting directly to the Sales & Marketing Director and Senior Marketing Manager, the Marketing Manager will be responsible for the day-to-day execution of marketing activity across a range of residential developments.

• Writing detailed creative briefs for Berkeley Homes’ agencies for development launches, brochures, showhomes etc.
• Ensure all marketing activities adhere to corporate protocols, and Group Marketing is involved as appropriate.
• Coordinate digital content and asset creation for website, social media, and email campaigns.
• Monitor campaign performance and suggest optimisations based on analytics and customer insights.
• Identify opportunities for innovation and continuous improvement across marketing channels and customer engagement touchpoints.
• Manage the updating of property portals including Rightmove and On The Market.
• Manage the local advertising schedule, updating as required and allocating spend across sites as appropriate.
• Brief creative agency for upcoming adverts, liaise with the sales team to include appropriate incentives and sign off in time for copy deadlines.
• Manage PR as appropriate either with our appointed PR agency.
• Manage Agents’ (UK and international) advertising for Berkeley Homes, ensuring corporate protocols are followed, and all information is accurate.
• Co-ordinate launch dates for brochures, sites, showhomes and ensure these are communicated to all staff in the region.
• Ensure brochure artwork and other projects are signed off internally by appropriate departments within required timeframe to meet deadlines.
• Produce appropriate timelines for projects as required – brochures, site launches, showhomes.
• Keep a quarterly launch schedule with all promotional activity on it up to date and circulated to all relevant parties.
• Manage the setting up of marketing suites and showhomes from concept to completion including all necessary promotional work (launch, advertising, site promotion) with internal and external suppliers.
• Carry out regular reviews of sites to check: signage presentation, showhome and marketing suite presentation including cleaning, displays, literature.
• Manage a cleaning schedule to ensure cleaning is carried out across marketing suites and showhomes to an agreed price and standard, and the invoices match the schedule of works.
• Producing and managing accurate individual site marketing budgets.
• Manage allocation and spend of budgets, work with the financial team on a monthly basis to forecast future expenditure, raise PO’s, negotiate costs with suppliers to fit budget cross quoting as appropriate, track PO’s against budget.
• Manage the flow of marketing information for the Sales & Marketing Director and prepare information for management meetings and board meetings as required.
• Oversee and support the Marketing Executives in the management of projects, ensuring effective execution of campaigns and workflow efficiency.
• Assist in developing marketing strategies that support the sales objectives for each development.
• Liaison with internal suppliers including Directors of Oxford & Chiltern and other regions, Build Managers, Site Managers, Accounts team, Architects, Planners, Quantity Surveyors, Customer Relations, Customer Services, Buying, Berkeley Homes photographer.
• Liaison and regular meetings with external suppliers e.g.: Creative agencies, Printers, Modelmakers, Interior designers, Illustrators / CGI suppliers, Signage companies, Cleaners, Media Buyers, Photographers, Agents, Marketing Suite & Showhome subcontractors – electricians, carpenters, flooring suppliers etc.

Experience required:

• Excellent written English and good level of numeracy essential.
• CIM qualified – Advanced Certificate in Marketing or Diploma in Marketing.
• Proactive and highly organised.
• Ability to manage multiple deadlines and deliver projects on time and on budget essential.
• Proven marketing experience in a similar environment either client or agency side.
• Experience in managing marketing agencies / external suppliers.
• Full, clean, driving licence.

Why join us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.