Head of Marketing - Maternity Cover in London

Head of Marketing - Maternity Cover

Department

Build to Rent

Employment Type

Fixed Term - Full Time

Location

• Oval, London
• Description

Berkeley Living is a dedicated rental offering from the Berkeley Group, combining five decades of expertise in creating high-quality homes and communities with a forward-looking approach to modern living.

Established to redefine the rental experience, Berkeley Living delivers homes of exceptional design and craftsmanship, supported by an unwavering commitment to service, care, and attention to detail.

Our developments are located within established, well-connected Berkeley communities, ensuring residents enjoy not only beautifully designed apartments but also thoughtfully curated public spaces, amenities, and excellent transport links.

Every element has been considered to provide a seamless, stress-free experience, where flexibility meets the reassurance of a trusted and responsible landlord.

At the core of Berkeley Living is a belief that renting should be as effortless as it is rewarding.

We remove complexity, anticipate needs, and foster welcoming environments where individuals can feel truly at home.

In doing so, we set a new benchmark for renting – one that prioritises quality, integrity, and excellence at every stage.

About the role

We are seeking a strategic and innovative Head of Marketing to join our team on a 9-month fixed-term contract, leading our brand strategy, strengthening brand awareness, and driving occupancy and revenue growth.

This role will work closely with the operations, leasing and property teams, to ensure marketing efforts are aligned across the portfolio to deliver exceptional, seamless renting.

• What you'll be doing
• Play an active role in the Berkeley Living Senior Leadership Team, contributing to business strategy, priorities and decision‑making and ensuring brand, marketing and customer considerations are represented.
• Shape the strategic planning and development of the Berkeley Living portfolio, working collaboratively across Operations, Finance, Customer & Property Management, Leasing and Digital to align priorities, milestones, budgets and resources across existing and future developments.
• Play a key role in development projects from the earliest planning stages, ensuring brand, customer, marketing and leasing requirements are embedded throughout the project lifecycle.

Lead the marketing strategy for new developments, including market insight, positioning, target audiences, naming and brand development, customer proposition, launch strategy, budgets and key dependencies.

• Develop and lead the overall Berkeley Living marketing strategy, ensuring activity supports business objectives alongside the leasing and occupancy requirements of individual developments.
• Lead the continued evolution of the Berkeley Living brand, defining positioning, messaging and creative direction and acting as brand guardian.

Build the profile and reputation of Berkeley Living internally and externally through PR, partnerships, events, social media, industry activity and wider brand initiatives.

• Set the strategic direction for integrated marketing activity across the portfolio, including creative, media, social, content, OOH and property marketing.

Work closely with Digital and Leasing to connect campaigns, website and customer journey, property portals, technology and reporting, using performance data to continually optimise investment and support leasing and occupancy.

• Own and manage the Berkeley Living marketing budget, forecasting portfolio requirements, prioritising investment and ensuring expenditure is effectively controlled and aligned with commercial objectives and demonstrable ROI.
• Lead Berkeley Living's approach to customer‑facing brand experience, including show apartments, signage, hoarding, photography, videography, digital content, property listings, collateral and resident communications, ensuring consistently high standards across the customer journey.
• Use customer, market, competitor and performance insight to inform decision‑making, identifying changes in customer expectations and market trends and translating these into portfolio, development and marketing strategy.
• Build and manage strong relationships with internal stakeholders, agencies and specialist partners, providing clear strategic direction, influencing effectively and ensuring activity is delivered to agreed objectives, timelines, budgets and Berkeley Living brand standards.
• Lead and develop the Marketing Manager and champion continuous improvement across the marketing function, setting clear priorities and KPIs while identifying opportunities to improve effectiveness, customer experience, efficiency and scalability through technology, AI, automation and new ways of working.
• What you'll bring
• Head of‑level marketing experience, ideally within the build‑to‑rent, residential property, hospitality or another customer‑focused sector.
• Proven ability to develop and deliver integrated brand and marketing strategies that increase awareness, support leasing performance and drive commercial results.
• Strong knowledge of brand positioning, customer segmentation, campaign planning and the end‑to‑end customer journey.
• Sound understanding of digital marketing, performance media, social media, content, CRM and property marketing platforms, including Rightmove.
• Highly data‑literate, with the ability to interpret customer, market and campaign insights, measure effectiveness and optimise investment to maximise ROI.
• Demonstrable experience of managing significant marketing budgets, forecasting expenditure, raising purchase orders and maintaining strong financial controls.
• Experience of briefing, managing and evaluating creative, media, social, content and other specialist agencies and suppliers.
• Excellent stakeholder management and influencing skills, with the confidence to work collaboratively across operations, leasing, property, finance, digital and wider Group marketing teams.
• Strong leadership and people‑management capability, including setting clear objectives and KPIs, prioritising workloads, coaching and developing team members.
• Exceptional project‑management and organisational skills, with the ability to coordinate multiple communities, campaigns and delivery milestones in a fast‑paced environment.
• A strong creative eye and meticulous attention to detail, with the judgement to protect brand standards across physical and digital touchpoints, collateral and show apartments.
• Excellent written and verbal communication skills, with the ability to present clear, compelling recommendations to senior stakeholders.
• Commercially astute, proactive and adaptable, with a strong understanding of market trends, customer expectations and competitor activity.
• Willingness to travel regularly to Berkeley Living communities and attend key launches, installations or campaign activity as required.
• A relevant degree or professional marketing qualification, such as CIM, is desirable but not essential where supported by substantial relevant experience.

Why join us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.

Internal applicants

If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.