Regional Sales Manager in London

Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We revive underused land, creating welcoming, sustainable and nature-rich places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life. We specialise in long-term brownfield regeneration, focusing on challenging and complex sites that are beyond the scope of conventional homebuilders. We are highly collaborative, working with councils and communities to create a shared vision and to unlock a mix of social, environmental, economic and commercial value that benefits all our stakeholders. Our passion for quality and design underpins everything we do. All Berkeley homes are created with care, expertise and relentless attention to detail.

What You’ll Be Doing

• You will lead and manage sales activity across multiple residential developments, devising and delivering effective sales strategies to achieve profitable sales in line with agreed budgets.
• This will be achieved through the leadership of a high‑performing sales team, effective use of external agents, and regular reporting to senior management.

Sales Strategy & Performance

• Take full responsibility for the sales function on each project, ensuring delivery of agreed sales values, rates and budgets.
• Continually review and refine sales strategies and product presentation to maximise sales performance while maintaining the corporate brand.
• Carry out regular site visits to motivate sales teams and monitor standards, performance and compliance.
• Provide accurate sales reports and presentations to the senior management team as required.
• Undertake overseas exhibitions where appropriate, managing selling agents and liaising with solicitors throughout the process.
• Conduct detailed market research on new land opportunities and advise on achievable sales values and rates.

People Management

• Recruit, manage, appraise, train and develop site‑based sales staff and office‑based administrative staff.
• Motivate teams to consistently deliver high performance and an excellent customer experience.
• Manage sales team rotas in line with business operating hours.
• Maintain accurate staff records including holidays, sickness and related documentation.

Agents & External Partnerships

• Brief, appoint and manage external selling agents where required, ensuring alignment with corporate standards and sales objectives.
• Monitor agent performance to ensure optimum sales prices and conversion rates are achieved.

Customer Journey & Stakeholder Management

• Take ownership of the end‑to‑end customer journey, ensuring a professional and consistent experience.
• Liaise closely with Commercial, Technical and Build teams to ensure effective communication and project alignment.

Administration & Compliance

• Oversee the management and organisation of Sales & Marketing suites and associated administrative functions.
• Maintain accurate reservation records and sales activity data.
• Record and collate commission claims within agreed timescales.
• Ensure all sales‑related paperwork and systems comply with company standards and procedures.

Representation

• Represent Berkeley at all times to the highest professional and ethical standards.

What You’ll Bring

• Proven experience within the property or property development sector.
• Strong understanding of the legal aspects of the sales process and progression.
• Able to apply market insight and operational knowledge to support sales performance and customer outcomes.
• Self‑motivated and results‑driven, with a consistently positive and professional approach.
• Commercially focused, with a strong commitment to quality, profitability and value creation.
• Adaptable and flexible, able to respond effectively to changing priorities and business needs.
• Credible and confident when engaging with a wide range of internal and external stakeholders.
• Reliable, resilient and determined, with the ability to remain focused under pressure.
• A collaborative team player who contributes positively to team culture and performance.
• Empathetic and persuasive communicator, able to understand different perspectives and tailor messaging accordingly.
• Strong commitment to delivering an exceptional customer experience at every touchpoint.
• Highly proficient in Microsoft Office applications, including Outlook, with strong general IT skills.
• Experience using CRM systems, ideally Microsoft Dynamics.
• Confident using data to inform decisions, with the ability to analyse and interpret sales and performance data; experience with tools such as Power BI is desirable.
• Comfortable and confident conducting virtual viewings, presentations and meetings via Teams and similar platforms.

Why Join Us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.
• The standard default full‑time working hours in the office are 8am‑5pm with core working hours 9am‑4pm.

Internal Applicants

If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.