At a Glance
- Tasks: Lead exciting marketing campaigns for vibrant community developments and manage engaging events.
- Company: Join Berkeley Group, a leader in creating thriving urban spaces.
- Benefits: Enjoy 25-33 days annual leave, health perks, and lifestyle discounts.
- Other info: Dynamic role with opportunities for coaching and career growth.
- Why this job: Shape the future of London’s communities while enhancing your marketing skills.
- Qualifications: Proven project management skills and experience in stakeholder collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Marketing Manager role at Berkeley Group Plc. St George, a division of Berkeley Group, is committed to creating exciting, enduring places where people love to live, work and relax. The portfolio includes transformative schemes such as London Dock, Camden Goods Yard, Wandsworth Mills, The Green Quarter, Silkstream, and Grand Union.
The Marketing Manager is responsible for managing the day-to-day marketing activity for assigned developments. The role ensures campaigns, collateral and events are delivered on time, within budget and to brand standards.
- Work with in-house designers and external agencies to develop all online and offline sales and marketing materials, including brochures, presentations, adverts, factsheets, local guides, newsletters, invitations, development models, CGIs, interactive apartment finders, promotional videos, social media content and other ad-hoc collateral for assigned developments.
- Plan and manage all events, including sales launches, sponsorships, charity initiatives, placemaking activities and community events.
- Collaborate with international teams in the UK and overseas to prepare, plan and manage all international exhibitions, including model moves, event logistics, advertising and promotional activity.
- Co-ordinate with international Berkeley Group offices to ensure they are fully stocked with relevant marketing collateral and up-to-date information.
- Commission and manage all photography, including lifestyle, product, site and event photo shoots.
- Oversee the day-to-day presentation of show apartments, marketing suites and stock plots, ensuring consistently high standards.
- Work with interior designers to furnish new marketing suites and show apartments.
- Partner with the appointed media agency to plan, book and evaluate targeted media across print, digital and outdoor channels.
- Manage regular email communications and online portal listings, monitoring and reporting on performance in collaboration with the Digital Marketing Manager.
- Own and maintain development web pages, ensuring content is accurate and current.
- Implement and maintain development PR strategies, securing timely and frequent news stories.
- Prepare and submit entries for relevant industry awards.
- Manage and monitor sales and marketing budgets.
- Provide regular reporting on marketing activity to the Senior Marketing Manager and the Board of Directors for Monthly Project Reviews.
- Work with junior team members to ensure all departmental invoices and purchase orders are authorised and processed promptly.
- Implement and manage all other ad-hoc promotional activities as required.
- Coaching and mentoring more junior members of the team.
Experience required:
- Strong ability to plan, execute and manage multiple projects simultaneously.
- Confident working with managing multiple stakeholders including internal teams, external agencies, suppliers and international partners.
- Ability to manage, track and report on marketing budgets effectively.
- High standard of accuracy and quality control.
Why join us?
- 25 days annual leave, increasing with service to 33 days.
- Health and wellbeing benefits including Private Medical Insurance.
- Lifestyle benefits including access to an online discount platform.
- Berkeley Foundation volunteer day.
- Private pension plan.
- Group life assurance.
Job details:
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Housing and Community Development
Marketing Manager in London employer: Berkeley Group Plc
Berkeley Group is an exceptional employer, offering a collaborative and supportive work culture that prioritises employee wellbeing and professional growth. With generous benefits such as up to 33 days of annual leave, private medical insurance, and a strong commitment to health and safety, employees are empowered to thrive in their roles while contributing to the creation of sustainable communities in Wallingford. The opportunity to work on innovative projects like Winterbrook Meadows not only enhances career development but also allows employees to make a meaningful impact in the lives of residents.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Berkeley Group Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Berkeley Group Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Berkeley Group Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Berkeley Group Plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Berkeley Group Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Berkeley Group Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Berkeley Group Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Berkeley Group Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Berkeley Group Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Berkeley Group Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
