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- Tasks: Lead marketing strategies for an exciting game launch and drive subscription growth.
- Company: Join Quell, a dynamic gaming company with a focus on innovation.
- Benefits: Equity stake, competitive salary, and the chance to shape the future of gaming.
- Why this job: Make a real impact in the gaming industry while working closely with top executives.
- Qualifications: 5+ years in marketing leadership with strong D2C and analytical skills.
- Other info: Opportunity to grow a talented team and explore emerging marketing channels.
The predicted salary is between 43200 - 72000 £ per year.
As Quell's VP of Marketing, your mission is to drive an exceptional launch of our first game, then build sustained subscription growth as we release content updates and new games. You'll shape product decisions, discover new target markets and optimise our pricing strategy. This opportunity is ideal for a data-driven marketing leader who can balance long-term vision and rapid execution. Like all Quell employees, you'll be granted a meaningful equity stake so you can reap the rewards of your efforts.
YOUR TYPICAL WEEK
- Work directly with the CEO and COO to set commercial strategy, develop demand forecasting and set ambitious growth targets.
- Own and allocate a seven-figure annual budget to deliver revenue growth, enhance retention and maintain strong MROI.
- Set marketing strategy, rapidly test hypotheses and continuously adapt in response to insights and analyses.
- Build and execute go-to-market approach for new products and additional markets.
- Source and strengthen relationships with retailers, distributors and strategic partners.
- Work closely with the Product teams to prioritise new features and new product development.
- Lead, grow and coach Quell's marketing team to improve performance across all relevant channels.
- Identify, evaluate and exploit untapped and emerging channels.
- Collaborate with the rest of the executive team to identify challenges, opportunities and solutions facing the business.
WHAT WE'RE LOOKING FOR
- Proven leadership record in marketing with 5+ years experience.
- Strong D2C experience including conversion-focused paid marketing.
- Confident analytical skills and data fundamentals.
- Familiarity with marketing automation and analytics tools.
- Expertise in forecasting, measuring and reporting against performance across channels.
- Excellent written and spoken English communication.
EXTRA CREDIT
- Gaming and/or consumer fitness experience.
- Hardware + software experience e.g. connected fitness, games with peripherals.
VP Marketing in London employer: Berg Search
Contact Detail:
Berg Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Marketing in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend gaming and marketing events, and don’t be shy about introducing yourself. We all know that sometimes it’s not just what you know, but who you know that can land you that VP role.
✨Tip Number 2
Showcase your data-driven mindset! Prepare to discuss specific examples of how you've used analytics to drive marketing success. We want to see your ability to balance long-term vision with rapid execution, so come armed with insights and results.
✨Tip Number 3
Be ready to talk strategy! When you get the chance to chat with the CEO or COO, have a few ideas up your sleeve about commercial strategies and growth targets. We love candidates who can think on their feet and adapt quickly.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are excited about shaping the future of gaming and marketing with us.
We think you need these skills to ace VP Marketing in London
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any relevant experiences or projects that showcase your enthusiasm and understanding of the gaming industry. We want to see that you’re not just a marketer, but a gamer at heart.
Be Data-Driven: Since we're looking for someone who can balance long-term vision with rapid execution, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive marketing decisions in the past. Numbers speak volumes, so don’t shy away from showcasing your successes!
Tailor Your Application: Take the time to customise your application for this role. Use the job description as a guide and align your skills and experiences with what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it gives you a chance to explore more about Quell and what we stand for!
How to prepare for a job interview at Berg Search
✨Know Your Numbers
As a VP of Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics related to marketing performance, such as MROI and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Style
Quell is looking for someone who can lead and coach a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you foster collaboration and improve performance across channels.
✨Understand the Gaming Market
Familiarise yourself with current trends in the gaming industry, especially around subscription models and consumer behaviour. Being able to speak knowledgeably about the market will show that you're not just a marketer, but a strategic thinker who understands the landscape.
✨Prepare for Hypothesis Testing
Since the role involves rapidly testing marketing strategies, think of specific instances where you've tested hypotheses in your previous roles. Be ready to discuss what you learned from those tests and how you adapted your approach based on insights gained.
