At a Glance
- Tasks: Lead growth initiatives and build a team for an innovative AI PropTech startup.
- Company: Join a pioneering AI PropTech startup transforming the UK lettings market.
- Benefits: Competitive salary, bonus, equity, and significant autonomy.
- Other info: Opportunity to work closely with founders and drive impactful growth.
- Why this job: Be a founding member shaping the future of AI in real estate.
- Qualifications: Experience in demand generation and hands-on with AI technologies.
The predicted salary is between 60000 - 80000 £ per year.
At Berg Search, we are committed to helping innovative companies thrive by delivering top-tier talent solutions. With deep expertise in recruiting for tech, marketing, and other critical roles, we connect ambitious companies with the perfect talent to accelerate growth. Founded by experienced entrepreneurs, we know that the right hire makes all the difference.
On behalf of our client, an early-stage AI PropTech startup, we are currently looking for a Growth Lead to join their team in London. The company is building an AI operating system for UK lettings and estate agencies, sitting on top of agents' CRMs to automate operational workflows including prospecting, viewings, maintenance, compliance and arrears, with much of this powered by an AI voice agent.
About the role
This is the company's founding Growth hire. You own the growth function and build the team behind you. The product works. The market doesn't know yet. Residential agents are busy, sceptical, and they have been pitched twelve "AI" tools this year that all overclaimed. The job is to cut through that: find the message that makes an agent lean in, build the engine that puts the company in front of every agency in the country, and make it the first name they say when they think about AI for their business. This is a build-it role, not a run-the-machine role. If you want a finished playbook and a budget to deploy, this isn't it. If you want to author the demand and the story for a company building a category, it is for you.
Success in the first 12 months
- Month 1: you know the market as well as we do, or better. Twenty agents spoken to, sales calls sat on, and the one sentence that makes an agent care, proven to land.
- Month 3: new positioning and site narrative live, and a repeatable, measurable flow of qualified agency demos sales can work.
- Month 6: marketing-sourced pipeline is a measurable share of new business, with payback you can show on the first paying cohorts.
- Month 12: The company is a recognised name across the UK lettings and estate agency market, a small team is in place, and demand is increasingly pulled rather than pushed.
What you'll do
- Set the positioning and the message that makes a busy, skeptical letting agent lean in, and prove it lands.
- Build the demand engine: content, events, organic, founder-led and paid social. You'll have significant autonomy to define their GTM approach as well as execute it.
- Own the funnel from first touch to qualified demo, and hand sales a consistent flow they can work on.
- Get close to the customer: talk to agents, sit on sales calls, and turn what you hear into the message and the campaigns that drive results.
- Every channel you build gets measured. You know what's working, why, and what to do about it.
- Hire and build a small team behind you once the motion is working and the playbook is there.
Who you are
- You've built demand from near-zero in a vertical or SMB B2B market, and you can point to the direct contributions that led to success.
- You're comfortable selling something the market doesn't yet know it needs, to a non-technical, time-poor, sceptical buyer.
- You move fast and run lean, with the initiative to solve the problems that come up.
- Hands-on with AI. You've actually used LLMs or agents in your own work: a Custom GPT, a Zapier flow with an LLM step, a prompt-engineered workflow, a side project.
What they offer
- Competitive salary, bonus, and equity.
- Founding Growth role with the opportunity to build and own the Growth function from day one.
- Direct exposure to the founders with significant autonomy and impact on the company's growth.
Growth Lead employer: Berg Search
At Berg Search, we pride ourselves on being an exceptional employer, particularly for the Growth Lead role in London. Our dynamic work culture fosters innovation and collaboration, providing employees with the autonomy to shape their own success while directly impacting the growth of an exciting AI PropTech startup. With competitive salaries, bonuses, equity options, and ample opportunities for professional development, we empower our team members to thrive in a fast-paced environment where their contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead
✨Get Involved in Startup Events
Dive into the local startup scene! Attend pitch nights, hackathons, and networking events. It's a great way to meet founders and like-minded folks. Plus, you never know who might put in a good word for you at a startup like Berg Search!
✨Show Off Your Creativity
Startups love unique ideas! Create a portfolio or a personal website showcasing your past projects, especially those relevant to startups. This personal touch can really make you stand out when you're applying for that full-time gig at Berg Search.
✨Leverage Startup Communities Online
Get active on platforms such as Indie Hackers, Startup Grind, or even LinkedIn groups focused on startups. Participating in discussions can increase your visibility and open up potential job leads, especially at buzzing companies like Berg Search.
✨Direct Applications are Your Best Bet
Don't shy away from applying directly through our website. Startups often check their own portals first before other job sites. Tailor your application to show how you can add value to Berg Search — a personal touch goes a long way!
We think you need these skills to ace Growth Lead
Some tips for your application 🫡
Show Your Entrepreneurial Spirit:When applying for a role in startups and entrepreneurship, it's crucial to highlight any experience you have with starting your own projects or businesses. We love seeing examples of your initiative, so sprinkle in stories of how you’ve taken risks or solved problems creatively—this is what makes you stand out!
Tailor Your CV for Impact:In the startup world, your CV should reflect not just your experience, but the impact you've made. Use quantifiable achievements to show your contributions, like percentage increases in growth or revenue. Remember, we’re looking for go-getters who know how to get results!
Craft a Provocative Cover Letter:Your cover letter is a chance to showcase your passion and motivation for working at Berg Search. Don't just list your skills—share your vision and what excites you about the entrepreneurial journey. Connect your personal aspirations with what we need, and let your enthusiasm shine through!
Keep Your Portfolio Handy:If you have a portfolio showcasing any past projects or entrepreneurial efforts, definitely mention it in your application. Though not always necessary for full-time roles, it can provide us with deeper insights into your work style and creativity. If you have a blog, products, or any innovation, we'd love to see it!
How to prepare for a job interview at Berg Search
✨Show Your Entrepreneurial Spirit
In startups, they love seeing passion and initiative. Be ready to share any personal projects or ideas you've worked on. This shows you’re not just about the 9-to-5, but you’re invested in creating value, which is key in this fast-paced environment.
✨Brush Up on Your Problem-Solving Skills
Expect to be thrown some curveballs during the interview—startups often face unexpected challenges. Having a couple of examples up your sleeve where you’ve creatively solved problems will really impress them. It's all about how you think on your feet!
✨Know Your Stuff About the Industry
Since you're applying for a full-time role, they’ll want to see you've done your homework. Make sure you understand where the startup stands in its industry, including competitors and market trends. It’s a great way to show you're genuinely interested and can contribute from day one.
✨Show Flexibility and Adaptability
Startups can pivot quickly, so highlight your adaptability. Share examples of when you've successfully navigated change or taken on roles outside your comfort zone. This shows you’re ready for whatever comes your way, which is crucial in a startup atmosphere!
