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- Tasks: Drive brand awareness and lead generation through innovative marketing strategies.
- Company: Berg Search connects top talent with innovative companies in tech and finance.
- Benefits: Enjoy a dynamic work environment with growth potential and flexible working options.
- Why this job: Join a climate tech company making a real impact while honing your marketing skills.
- Qualifications: 3+ years in B2B SaaS marketing with a strong track record in demand generation.
- Other info: Ideal for creative thinkers eager to experiment and collaborate in a fast-paced startup.
The predicted salary is between 43200 - 72000 £ per year.
At Berg Search, we are committed to helping innovative companies thrive by delivering top-tier talent solutions. With deep expertise in recruiting for tech, finance, and other critical roles, we connect ambitious companies with the perfect talent to accelerate growth. On behalf of our client, a climate tech company, we are looking for an experienced Marketing Manager to join their team.
We’re looking for an experienced, talented, and analytical Marketing Manager - GTM to help drive brand awareness, lead generation, and revenue growth. This is an IC position with the potential for growth for the right person and reports into the Head of Business Operations based in London.
As Marketing Manager - GTM, you will own driving top of the funnel opportunity generation and maximizing ROI through performance marketing, while actively optimizing and managing key campaigns across digital channels.
Content Strategy & Thought Leadership- Own the content strategy and execution, working closely with sales and marketing to produce highly relevant, localized content that resonates with prospects and customers.
- Develop high-quality content assets (whitepapers, case studies, blog posts, video scripts, sales collateral) to support marketing campaigns and sales efforts.
- Develop and execute multi-channel demand generation campaigns (email, webinars, events, ABM, PPC, SEO, content, social) to drive awareness and qualified pipeline.
- Own and refine core acquisition channels (SEO, content, community) to maintain a steady flow of enterprise leads across key industries (eCommerce, retail, BFSI, etc.).
- Leverage data and performance metrics to track campaign effectiveness, optimize spend, and improve ROI.
- Manage and optimize outreach and CRM initiatives, including email campaigns and cold outreach funnels.
- Design and execute growth strategies across paid and organic channels (PPC, content, organic social, events) to build a robust sales pipeline.
- Equip the Sales team with sales enablement materials (presentations, product demo content, competitive battlecards, case studies) to improve deal velocity.
- Partner with sales and solutions teams to ensure they have the right messaging, tools, and training to effectively engage and close prospects.
- Leverage market research and competitive analysis to refine positioning and messaging for new and existing offerings.
- Plan and support local events, webinars, and field marketing efforts to engage enterprise prospects and customers.
- Collaborate with internal and external stakeholders (freelancers, content creators, agencies) to drive impactful marketing initiatives.
A strategic and hands-on marketer who thrives in a fast-paced startup environment and is eager to experiment, iterate, and refine marketing initiatives based on real-world performance.
- A creative thinker with a knack for storytelling and brand-building in B2B markets.
- Commercially minded, you possess a deep understanding of how marketing, product development, and data insights intersect to fuel business growth.
- An experimenter who loves testing new ideas and tools, learning from data, and iterating quickly.
- A collaborator who can work cross-functionally with sales, product, and leadership to align marketing initiatives with business goals.
- 3+ years of experience in B2B SaaS, preferably in a marketing role.
- Proven track record of running successful demand gen campaigns and experience with CRM and marketing automation tools.
- Demonstrated success in developing and executing content strategies that drive measurable outcomes, including SEO optimization and digital marketing performance.
- Strong analytical capabilities with experience interpreting data, ideally with proficiency in analytics and visualization tools.
- Outstanding writing, editing, and storytelling skills, with a keen eye for creativity and detail.
- Proven ability to manage multiple projects, meet deadlines, and consistently deliver high-quality content on time.
- Experience collaborating with cross-functional teams, including marketing, sales, and design, to ensure content aligns with broader business objectives.
Area Marketing Manager employer: Berg Search
Contact Detail:
Berg Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in climate tech and B2B marketing. Understanding the industry landscape will help you speak confidently about how your skills can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the climate tech sector and marketing field. Attend relevant events or webinars to connect with potential colleagues and gain insights into what makes a successful Area Marketing Manager in this niche.
✨Tip Number 3
Prepare to discuss specific examples of your past demand generation campaigns. Be ready to share metrics that demonstrate your success, as data-driven results are crucial for this role.
✨Tip Number 4
Showcase your creativity by developing a mini marketing strategy or campaign idea tailored to the company’s needs. Presenting this during your interview can set you apart and demonstrate your proactive approach.
We think you need these skills to ace Area Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS marketing, particularly in demand generation and content strategy. Use keywords from the job description to ensure it aligns with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for climate tech and your understanding of the role. Mention specific campaigns you've managed and the results achieved, demonstrating your analytical skills and creativity.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as increased lead generation or improved ROI from marketing campaigns. This will help illustrate your impact and effectiveness as a Marketing Manager.
Prepare for Potential Questions: Think about how you would answer questions related to your experience with CRM tools, campaign management, and cross-functional collaboration. Be ready to discuss specific examples that demonstrate your skills and successes.
How to prepare for a job interview at Berg Search
✨Showcase Your Analytical Skills
As the role requires strong analytical capabilities, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or metrics you've employed to measure campaign effectiveness.
✨Demonstrate Content Strategy Experience
Since you'll be owning the content strategy, come ready with examples of successful content campaigns you've executed. Discuss how you tailored content for different audiences and the impact it had on lead generation.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with sales and product teams. Be ready to share experiences where you've collaborated across departments to achieve marketing goals, and how you ensured alignment with business objectives.
✨Emphasise Your Experimentation Mindset
The company values a hands-on marketer who loves to experiment. Prepare to talk about times you've tested new ideas or tools in your marketing efforts, what you learned from those experiments, and how you iterated based on results.
