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For Companies At a Glance
- Tasks: Lead marketing strategies for an exciting game launch and drive subscription growth.
- Company: Join Quell, a dynamic gaming company with a focus on innovation.
- Benefits: Equity stake, competitive salary, and the chance to shape the future of gaming.
- Other info: Opportunity to grow a talented team and explore emerging marketing channels.
- Why this job: Make a real impact in the gaming industry while working closely with top executives.
- Qualifications: 5+ years in marketing leadership with strong D2C and analytical skills.
The predicted salary is between 80000 - 120000 £ per year.
YOUR MISSION. As Quell's VP of Marketing, your mission is to drive an exceptional launch of our first game, then build sustained subscription growth as we release content updates and new games. You'll shape product decisions, discover new target markets and optimise our pricing strategy. This opportunity is ideal for a data-driven marketing leader who can balance long-term vision and rapid execution. Like all Quell employees, you'll be granted a meaningful equity stake so you can reap the rewards of your efforts.
YOUR TYPICAL WEEK.
- Work directly with the CEO and COO to set commercial strategy, develop demand forecasting and set ambitious growth targets.
- Own and allocate a seven-figure annual budget to deliver revenue growth, enhance retention and maintain strong MROI.
- Set marketing strategy, rapidly test hypotheses and continuously adapt in response to insights and analyses.
- Build and execute go-to-market approach for new products and additional markets.
- Source and strengthen relationships with retailers, distributors and strategic partners.
- Work closely with the Product teams to prioritise new features and new product development.
- Lead, grow and coach Quell's marketing team to improve performance across all relevant channels.
- Identify, evaluate and exploit untapped and emerging channels.
- Collaborate with the rest of the executive team to identify challenges, opportunities and solutions facing the business.
WHAT WE'RE LOOKING FOR.
- Proven leadership record in marketing with 5+ years experience.
- Strong D2C experience including conversion-focused paid marketing.
- Confident analytical skills and data fundamentals.
- Familiarity with marketing automation and analytics tools.
- Expertise in forecasting, measuring and reporting against performance across channels.
- Excellent written and spoken English communication.
EXTRA CREDIT.
- Gaming and/or consumer fitness experience.
- Hardware + software experience e.g. connected fitness, games with peripherals.
- Subscription product experience.
- Influencer and TikTok experience.
- Start-up / scale-up experience.
VP Marketing employer: Berg Group
Contact Detail:
Berg Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend gaming and marketing events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your past successes in marketing, especially in D2C. This will help us see your data-driven approach in action and how you can drive growth.
✨Tip Number 3
Prepare for interviews by researching Quell’s products and market position. We want to see your passion for our games and how you can contribute to our launch strategy and subscription growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Quell.
We think you need these skills to ace VP Marketing
Some tips for your application 🫡
Show Your Passion for Gaming: When writing your application, let your love for gaming shine through! Share any personal experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with our mission at Quell.
Be Data-Driven: Since we're looking for a data-driven marketing leader, make sure to include specific examples of how you've used data to drive decisions in your previous roles. This will show us that you can balance long-term vision with rapid execution.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with the VP Marketing role. Highlight your D2C experience and any relevant achievements that demonstrate your fit for the position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the Quell team!
How to prepare for a job interview at Berg Group
✨Know Your Numbers
As a VP of Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics related to D2C marketing, MROI, and subscription growth. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Style
You'll be leading a team, so it's crucial to convey your leadership approach. Prepare examples of how you've coached and developed teams in the past, especially in fast-paced environments. Highlight your ability to inspire and motivate others.
✨Understand the Gaming Landscape
Familiarise yourself with current trends in the gaming industry, particularly around subscription models and consumer engagement. Be prepared to discuss how you would approach launching a new game and what strategies you'd employ to capture market share.
✨Prepare for Strategic Discussions
Since you'll be working closely with the CEO and COO, think about strategic initiatives you've led before. Prepare to discuss how you would set ambitious growth targets and allocate budgets effectively. Show that you can balance long-term vision with rapid execution.