At a Glance
- Tasks: Shape product marketing strategies and create compelling messaging for market success.
- Company: Join beqom, a dynamic B2B tech company focused on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on AI-driven solutions and continuous learning.
- Why this job: Be at the forefront of product launches and make a real impact in the tech industry.
- Qualifications: Experience in product marketing and strong communication skills are essential.
The predicted salary is between 40000 - 55000 £ per year.
Role Overview
As a Product Marketing Specialist at beqom, you’ll be at the heart of our commercial success — shaping how we position, launch, and enable the market around our products. Reporting to the Head of Product Marketing and working closely with Product, Marketing, Sales, and Services teams, you will own the tactical execution of product marketing strategy: from compelling messaging and go-to-market planning, to sales enablement and competitive positioning. This is a role for someone who can move seamlessly between strategic thinking and hands‑on delivery — and who brings a genuine curiosity about how AI can make that work sharper and faster.
What you’ll be doing
- Positioning & Messaging
- Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.
- Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
- Develop clear campaign briefs and collaborate with demand generation on execution.
- Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
- Produce high-quality sales assets including pitch decks, one‑pagers, playbooks, brochures, product videos, objection‑handling guides, and FAQs that support every stage of the sales cycle.
- Maintain regular updates of competitive battlecards, objection‑handling guidance, and positioning materials in response to market shifts.
- Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
- Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
- Sales Enablement
- Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.
- Partner with Product to roll out product updates in an actionable, field‑friendly format.
- Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes.
- Develop, maintain, and evolve a central library of enablement content and resources.
- Track adoption and impact of enablement programmes and iterate based on feedback and performance data.
- Cross‑Functional Collaboration
- Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.
- Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.
- Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets.
- Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.
Skills & Experience
What you’ll bring
- Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys.
- Demonstrable experience crafting messaging and supporting go‑to‑market for portfolio products.
- Experience with product launches and go‑to‑market planning.
- Experience supporting software product lifecycle communications including general availability and release communications.
- Strong customer‑centric mindset — able to identify pain points and translate them into compelling marketing strategies.
- Proven stakeholder management skills, including working with senior leadership and cross‑functional teams.
- Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.
- An AI‑first mindset, actively exploring how GenAI tools can improve and accelerate your work.
- Excellent project management and organisational skills, with strong attention to detail.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience).
Bonus points if you have
- Experience in the HR tech space or selling into HR and Finance buyers.
- Fluent in French.
- Familiarity with compensation management, pay equity, or performance management solutions.
Product Marketing Specialist employer: beqom
At beqom, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Product Marketing Specialist, you will have the opportunity to shape our product narratives while working alongside talented teams in a dynamic environment that encourages professional growth and continuous learning. With a focus on AI-driven solutions, we empower our employees to explore new ideas and drive impactful results, making this a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially around AI and SaaS buyer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Specialist role. Highlight your experience in product marketing, especially in B2B tech, and showcase how your skills align with the job description. We want to see how you can bring value to our team!
Showcase Your Creativity:Since this role involves crafting compelling messaging, don’t shy away from showcasing your creative side. Include examples of past campaigns or projects where you developed unique messaging or strategies. Let us see your flair for making products shine!
Be Data-Driven:We love numbers! When discussing your previous work, include metrics and KPIs that demonstrate your impact. Whether it’s increased sales or improved engagement, showing us the results of your efforts will make your application stand out.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team at beqom!
How to prepare for a job interview at beqom
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand beqom's products and how they fit into the market. Familiarise yourself with their unique selling points (USPs) and think about how you would position them to different buyer groups. This will show your genuine interest and help you articulate compelling messaging during the interview.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to demonstrate your strategic thinking and hands-on delivery skills. Prepare examples from your past experience where you've successfully executed product marketing strategies or launched products. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to discuss how you've collaborated with cross-functional teams in the past. Highlight specific instances where your stakeholder management skills made a difference in achieving a successful product launch or campaign.
✨Demonstrate Your Curiosity About AI
Given the emphasis on an AI-first mindset, come prepared to discuss how you see AI impacting product marketing. Share any experiences you've had with GenAI tools or similar technologies, and be ready to suggest innovative ways these could enhance marketing strategies at beqom.
