At a Glance
- Tasks: Shape product marketing strategies and create compelling messaging for innovative SaaS solutions.
- Company: Join beqom, a high-growth B2B SaaS company making an impact in pay equity and performance management.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to work across teams and influence market success.
- Why this job: Be at the forefront of product marketing and drive real change in the tech industry.
- Qualifications: Experience in product marketing, strong communication skills, and a passion for AI-driven solutions.
The predicted salary is between 40000 - 55000 £ per year.
Join beqom — where tech meets impact. beqom is a high-growth B2B SaaS company that provides industry-leading tools for pay equity and transparency, compensation, and performance management. Trusted by some of the world’s most respected companies, beqom enables HR and business leaders to navigate global compliance and make smarter pay decisions that attract, retain, and motivate top talent. Founded in Switzerland and serving clients worldwide, our powerful, enterprise-ready products are fuelled by beqom pay intelligence.
As a Product Marketing Specialist at beqom, you’ll be at the heart of our commercial success — shaping how we position, launch, and enable the market around our products. Reporting to the Head of Product Marketing and working closely with Product, Marketing, Sales, and Services teams, you will own the tactical execution of product marketing strategy: from compelling messaging and go-to-market planning, to sales enablement and competitive positioning.
This is a role for someone who can move seamlessly between strategic thinking and hands-on delivery — and who brings a genuine curiosity about how AI can make that work sharper and faster.
What you'll be doing
- Positioning & Messaging: Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities. Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals. Develop clear campaign briefs and collaborate with demand generation on execution. Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral. Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle. Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts. Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics. Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
- Sales Enablement: Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives. Partner with Product to roll out product updates in an actionable, field-friendly format. Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes. Develop, maintain, and evolve a central library of enablement content and resources. Track adoption and impact of enablement programmes and iterate based on feedback and performance data.
- Cross-Functional Collaboration: Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints. Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration. Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets. Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.
Skills & Experience
What you'll bring:
- Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys.
- Demonstrable experience crafting messaging and supporting go-to-market for portfolio products.
- Experience with product launches and go-to-market planning.
- Experience supporting software product lifecycle communications including general availability and release communications.
- Strong customer-centric mindset — able to identify pain points and translate them into compelling marketing strategies.
- Proven stakeholder management skills, including working with senior leadership and cross-functional teams.
- Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.
- An AI-first mindset, actively exploring how GenAI tools can improve and accelerate your work.
- Excellent project management and organisational skills, with strong attention to detail.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience).
Bonus points if you have:
- Experience in the HR tech space or selling into HR and Finance buyers.
- Fluent in French.
- Familiarity with compensation management, pay equity, or performance management solutions.
Product Marketing Specialist in London employer: beqom
At beqom, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where innovation meets impact. As a Product Marketing Specialist, you will have the opportunity to collaborate with talented professionals in a high-growth B2B SaaS environment, driving meaningful change in pay equity and performance management. We offer robust employee growth opportunities, a commitment to continuous learning, and the chance to work with cutting-edge AI technologies, all while being part of a global team dedicated to making smarter pay decisions for top talent.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at beqom or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This is your chance to demonstrate how you can craft compelling messaging and execute go-to-market strategies.
✨Tip Number 3
Prepare for the interview by understanding beqom’s products and their market position. Be ready to discuss how you can contribute to their mission of pay equity and transparency — it’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the beqom team!
We think you need these skills to ace Product Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Specialist role. Highlight your experience in B2B tech and product marketing, and show us how your skills align with our needs at beqom.
Showcase Your Creativity:We love innovative thinkers! When crafting your application, don’t hesitate to include examples of compelling messaging or successful campaigns you've worked on. This is your chance to shine and demonstrate your strategic thinking.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the beqom team!
How to prepare for a job interview at beqom
✨Know Your Product Inside Out
Before the interview, dive deep into beqom's products and services. Understand their unique selling points and how they fit into the market. This will help you articulate how your skills can contribute to their product marketing strategy.
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing product messaging and go-to-market strategies. Use specific examples from your past experience to demonstrate how you've successfully positioned products and engaged with different buyer segments.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with various teams, share examples of how you've effectively collaborated with sales, product management, and marketing in previous roles. Emphasise your ability to communicate product value across different departments.
✨Embrace the AI Mindset
Given the focus on AI in this role, come prepared to discuss how you've leveraged AI tools in your previous work. Share insights on how you believe AI can enhance product marketing efforts and improve efficiency in execution.
