At a Glance
- Tasks: Shape product marketing strategies and create compelling messaging for innovative SaaS solutions.
- Company: Join beqom, a high-growth B2B SaaS company making an impact in pay equity and performance management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to work across teams and drive real change.
- Why this job: Be at the forefront of product marketing and influence how top companies make smarter pay decisions.
- Qualifications: Experience in product marketing, strong communication skills, and a passion for AI-driven solutions.
The predicted salary is between 40000 - 50000 £ per year.
Join beqom — where tech meets impact beqom is a high-growth B2B Saa S company that provides industry-leading tools for pay equity and transparency, compensation, and performance management.
Trusted by some of the world’s most respected companies, beqom enables HR and business leaders to navigate global compliance and make smarter pay decisions that attract, retain, and motivate top talent.
Founded in Switzerland and serving clients worldwide, our powerful, enterprise‑ready products are fuelled by beqom pay intelligence.
Role Overview
As a Product Marketing Specialist at beqom, you’ll be at the heart of our commercial success — shaping how we position, launch, and enable the market around our products.
Reporting to the Head of Product Marketing and working closely with Product, Marketing, Sales, and Services teams, you will own the tactical execution of product marketing strategy: from compelling messaging and go‑to‑market planning, to sales enablement and competitive positioning.
This is a role for someone who can move seamlessly between strategic thinking and hands‑on delivery — and who brings a genuine curiosity about how AI can make that work sharper and faster.
- What you’ll be doing
- Positioning & Messaging
- Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.
- Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.
- Develop clear campaign briefs and collaborate with demand generation on execution.
- Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.
- Produce high-quality sales assets including pitch decks, one‑pagers, playbooks, brochures, product videos, objection‑handling guides, and FAQs that support every stage of the sales cycle.
- Maintain regular updates of competitive battlecards, objection‑handling guidance, and positioning materials in response to market shifts.
- Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.
- Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.
- Sales Enablement
- Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.
- Partner with Product to roll out product updates in an actionable, field‑friendly format.
- Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes.
- Develop, maintain, and evolve a central library of enablement content and resources.
- Track adoption and impact of enablement programmes and iterate based on feedback and performance data.
- Cross‑Functional Collaboration
- Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.
- Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.
- Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets.
- Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.
Skills & Experience
- What you’ll bring
- Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of Saa S buyer journeys.
- Demonstrable experience crafting messaging and supporting go‑to‑market for portfolio products.
- Experience with product launches and go‑to‑market planning.
- Experience supporting software product lifecycle communications including general availability and release communications.
- Strong customer‑centric mindset — able to identify pain points and translate them into compelling marketing strategies.
- Proven stakeholder management skills, including working with senior leadership and cross‑functional teams.
- Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.
- An AI‑first mindset, actively exploring how Gen AI tools can improve and accelerate your work.
- Excellent project management and organisational skills, with strong attention to detail.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience).
- Bonus points if you have
- Experience in the HR tech space or selling into HR and Finance buyers.
- Fluent in French
- Familiarity with compensation management, pay equity, or performance management solutions.
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beqom North America Inc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beqom North America Inc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beqom North America Inc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beqom North America Inc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beqom North America Inc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beqom North America Inc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beqom North America Inc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beqom North America Inc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beqom North America Inc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beqom North America Inc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
