At a Glance
- Tasks: Lead regional marketing strategies to support innovative cancer treatments and engage with key opinion leaders.
- Company: BeOne, a rapidly growing biotech company dedicated to fighting cancer.
- Benefits: Competitive salary, equity options, comprehensive benefits, and generous paid time off.
- Other info: Dynamic role with 50% travel and opportunities for professional growth.
- Why this job: Make a real difference in oncology while collaborating with passionate professionals.
- Qualifications: 8+ years in pharma marketing, preferably with hematology oncology experience.
The predicted salary is between 51750 - 63250 £ per year.
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description
The Associate Director, Regional Marketing reports into the East Director, Regional Marketing, and is responsible for developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne’s hematology oncology products with thought leaders within the US. This field-based regional marketing role will collaborate closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics. Key states within the geography are: Florida, Georgia, South Carolina, and Alabama.
Essential Functions Of The Job
- Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
- Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL.
- Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders.
- Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed.
- Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
- Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose.
- Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization.
- Develop promotional peer-to-peer content and programming including product theatres and other conference promotional education in alignment with annual congress plan.
- Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies.
- Evaluate and implement innovative KOL tactics to drive brand objectives and strategies.
- Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews.
- Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values.
Qualifications
- 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.).
- A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred.
- Biotech or pharmaceutical US marketplace launch experience preferred.
- Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues.
- Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
- Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare/deliver a clear overview of commercial insights, opportunity, and risks.
- Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration.
Education Required
- Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
- At least 8+ years of industry experience. Hem/Onc background/experience preferred.
Computer Skills
- Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
Travel
- 50% or more.
Global Competencies
- Fosters Teamwork
- Provides and Solicits Honest and Actionable Feedback
- Self-Awareness
- Acts Inclusively
- Demonstrates Initiative
- Entrepreneurial Mindset
- Continuous Learning
- Embraces Change
- Results-Oriented
- Analytical Thinking/Data Analysis
- Financial Excellence
- Communicates with Clarity
Salary Range: $155,800.00 - $205,800.00 annually. BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labour.
Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, colour, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact accommodationsus@beonemed.com.
Associate Director, Regional Marketing - Southeast in Bath employer: BeOne Medicines
BeOne Medicines is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the dynamic field of Haematology. With a strong focus on employee growth, we offer comprehensive training and development opportunities, ensuring our team members thrive in their careers while making a meaningful impact on patient lives across the UK and Ireland.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Regional Marketing - Southeast in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BeOne Medicines and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BeOne Medicines are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BeOne Medicines on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Associate Director, Regional Marketing - Southeast in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BeOne Medicines. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BeOne Medicines:Show us that you’ve done your homework! In your application, briefly mention what you admire about BeOne Medicines’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BeOne Medicines
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BeOne Medicines will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BeOne Medicines, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
