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- Tasks: Drive go-to-market strategies for innovative construction software and boost market awareness.
- Company: Join Bentley Systems, a leader in infrastructure software with a vibrant team culture.
- Benefits: Enjoy a competitive salary, attractive benefits, and a commitment to your well-being.
- Why this job: Make a real impact in the construction sector while working with cutting-edge technology.
- Qualifications: 3-5 years in product marketing, preferably in AEC software, with strong communication skills.
- Other info: Be part of a company dedicated to building a sustainable and resilient world.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a dynamic and results-driven Product Marketing Manager for Bentley’s construction products to join our team. In this role, you will be the driving force behind the development and execution of go-to-market strategies, plans, and programs for Bentley’s construction software products. Your mission will be to increase market awareness, drive adoption of our solutions for construction projects of all sizes, and ultimately fuel growth in the construction sector. This role requires a deep understanding of the B2B AEC (Architecture, Engineering, and Construction) software market, excellent communication skills, and the ability to work cross-functionally with product management, sales, and customer success teams.
Responsibilities
- Develop and execute comprehensive go-to-market strategies, product positioning, and messaging that resonates with general contractors, subcontractors, project managers, and digital construction managers.
- Create compelling value propositions that differentiate Bentley’s software products in the market.
- Conduct market research to identify and understand market needs, trends and the competitive landscape.
- Collaborate with product management to define product features, benefits, and differentiators.
- Plan and execute product launch plans and develop marketing content to support launches.
- Create compelling marketing collateral, including product brochures, case studies, whitepapers, and presentations for marketing campaigns that generate leads and drive product adoption.
- Provide sales enablement support, including training, tools, and resources to help the sales team effectively communicate product value propositions.
- Analyze the performance of marketing initiatives, providing actionable insights and recommendations to optimize future campaigns.
- Cultivate and maintain relationships with key stakeholders, including customers, industry partners, and influencers.
- Act as a product evangelist, representing the company at industry events, webinars, and customer meetings.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related discipline, or an equivalent combination of education and professional experience required; MBA preferred.
- 3-5+ years of experience in product marketing, preferably in the AEC construction software industry.
- Strong understanding of the B2B infrastructure software market.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Excellent written and verbal communication skills, with the ability to engage a wide range of audiences.
- Strong analytical and problem-solving abilities, with a data‑driven mindset.
- Ability to work collaboratively in a fast‑paced, cross‑functional team environment.
What We Offer
- A great Team and culture.
- An exciting career as an integral part of a world‑leading software company providing solutions for architecture, engineering, and construction.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging, and colleague well‑being through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world.
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner‑operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.
Equal Opportunity Employer
Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.
Product Marketing Manager employer: Bentley Systems
Contact Detail:
Bentley Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Product Marketing Manager role.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your past marketing strategies and successes in the AEC sector. This will give potential employers a taste of what you can bring to the table at Bentley Systems.
✨Tip Number 3
Prepare for interviews by researching Bentley’s products and their market positioning. We want you to be able to discuss how you can enhance their go-to-market strategies and drive product adoption effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B AEC software and any successful marketing strategies you've executed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Bentley's mission and how your skills align with the role. We love seeing genuine enthusiasm, so let your personality come through!
Showcase Your Analytical Skills: Since this role involves analysing marketing initiatives, be sure to mention any relevant experience you have with data-driven decision-making. We appreciate candidates who can provide actionable insights based on their findings!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Bentley Systems
✨Know Your Market
Before the interview, dive deep into the B2B AEC software market. Understand the trends, key players, and challenges. This knowledge will help you articulate how your experience aligns with Bentley's goals and how you can contribute to their growth.
✨Craft Your Value Proposition
Prepare a compelling value proposition for Bentley’s construction products. Think about how you would position these products in the market and what unique benefits they offer. This will show your strategic thinking and marketing acumen.
✨Showcase Your Collaboration Skills
Since this role involves working cross-functionally, be ready to discuss examples of how you've successfully collaborated with product management, sales, and customer success teams in the past. Highlight specific projects where teamwork led to successful outcomes.
✨Prepare for Data-Driven Discussions
Given the emphasis on analytics in the job description, come prepared with examples of how you've used data to inform marketing strategies or campaigns. Be ready to discuss metrics you've tracked and how you've optimised initiatives based on those insights.