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For Companies At a Glance
- Tasks: Drive go-to-market strategies for innovative construction software and boost market awareness.
- Company: Join Bentley Systems, a leader in infrastructure software with a collaborative culture.
- Benefits: Attractive salary, inclusive culture, and opportunities for career growth.
- Why this job: Make a real impact in the construction sector with cutting-edge technology.
- Qualifications: 3-5 years in product marketing, preferably in AEC software, with strong communication skills.
- Other info: Dynamic team environment with a commitment to sustainability and global impact.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and results-driven Product Marketing Manager for Bentley's construction products to join our team. In this role, you will be the driving force behind the development and execution of go-to-market strategies, plans, and programs for Bentley's construction software products. Your mission will be to increase market awareness, drive adoption of our solutions for construction projects of all sizes, and ultimately fuel growth in the construction sector. This role requires a deep understanding of the B2B AEC (Architecture, Engineering, and Construction) software market, excellent communication skills, and the ability to work cross-functionally with product management, sales, and customer success teams.
Responsibilities
- Develop and execute comprehensive go-to-market strategies, product positioning, and messaging that resonates with general contractors, subcontractors, project managers, and digital construction managers.
- Create compelling value propositions that differentiate Bentley's software products in the market.
- Conduct market research to identify and understand market needs, trends and the competitive landscape.
- Collaborate with product management to define product features, benefits, and differentiators.
- Plan and execute product launch plans and develop marketing content to support launches.
- Create compelling marketing collateral, including product brochures, case studies, whitepapers, and presentations for marketing campaigns that generate leads and drive product adoption.
- Provide sales enablement support, including training, tools, and resources to help the sales team effectively communicate product value propositions.
- Analyze the performance of marketing initiatives, providing actionable insights and recommendations to optimize future campaigns.
- Cultivate and maintain relationships with key stakeholders, including customers, industry partners, and influencers.
- Act as a product evangelist, representing the company at industry events, webinars, and customer meetings.
Qualifications
- Bachelor's degree in Marketing, Business, or a related discipline, or an equivalent combination of education and professional experience required; MBA preferred.
- 3-5+ years of experience in product marketing, preferably in the AEC construction software industry.
- Strong understanding of the B2B infrastructure software market.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Excellent written and verbal communication skills, with the ability to engage a wide range of audiences.
- Strong analytical and problem-solving abilities, with a data-driven mindset.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
What We Offer
- A great Team and culture.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world's infrastructure for a better quality of life.
About Bentley Systems: Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle.
Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.
Product Marketing Manager in London employer: Bentley Systems
Contact Detail:
Bentley Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the AEC industry. Attend events, webinars, and meetups to meet potential employers and learn about job openings. Remember, it’s all about who you know!
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your marketing projects, case studies, and any relevant content you've created. This will help you stand out and demonstrate your skills to potential employers.
✨Tip Number 3
Don’t just apply – engage! When you find a job that excites you, reach out to current employees on LinkedIn. Ask them about their experiences and express your interest in the role. This can give you insider info and make your application more memorable.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Make sure to tailor your application to highlight how your experience aligns with Bentley's mission and values. Let’s get you that interview!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B AEC software and how it aligns with Bentley's goals. We want to see how you can drive market awareness and adoption!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your success in product marketing. Use metrics where possible to show how you've contributed to growth in previous roles. We love numbers!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Bentley Systems
✨Know Your Market
Before the interview, dive deep into the B2B AEC software market. Understand the key players, current trends, and challenges that construction professionals face. This knowledge will help you speak confidently about how Bentley's products can address these needs.
✨Craft Your Value Proposition
Prepare to discuss how you would create compelling value propositions for Bentley's software. Think about what differentiates their products from competitors and be ready to share your ideas on effective messaging that resonates with contractors and project managers.
✨Showcase Your Collaboration Skills
Since this role involves working cross-functionally, come prepared with examples of how you've successfully collaborated with product management, sales, and customer success teams in the past. Highlight specific projects where teamwork led to successful outcomes.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you've used data to inform marketing strategies in previous roles. Be ready to provide examples of how you've measured campaign performance and made adjustments based on insights gained.