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- Tasks: Drive go-to-market strategies and create compelling marketing content for construction software.
- Company: Join Bentley Systems, a leader in infrastructure software solutions.
- Benefits: Attractive salary, benefits, and a commitment to inclusion and well-being.
- Why this job: Make a real impact in the construction sector with innovative software solutions.
- Qualifications: 3-5 years in product marketing, preferably in AEC construction software.
- Other info: Dynamic team environment with opportunities for career growth and global impact.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and results-driven Product Marketing Manager for Bentley's construction products to join our team. In this role, you will be the driving force behind the development and execution of go-to-market strategies, plans, and programs for Bentley's construction software products. Your mission will be to increase market awareness, drive adoption of our solutions for construction projects of all sizes, and ultimately fuel growth in the construction sector. This role requires a deep understanding of the B2B AEC (Architecture, Engineering, and Construction) software market, excellent communication skills, and the ability to work cross-functionally with product management, sales, and customer success teams.
Responsibilities
- Develop and execute comprehensive go-to-market strategies, product positioning, and messaging that resonates with general contractors, subcontractors, project managers, and digital construction managers.
- Create compelling value propositions that differentiate Bentley's software products in the market.
- Conduct market research to identify and understand market needs, trends and the competitive landscape.
- Collaborate with product management to define product features, benefits, and differentiators.
- Plan and execute product launch plans and develop marketing content to support launches.
- Create compelling marketing collateral, including product brochures, case studies, whitepapers, and presentations for marketing campaigns that generate leads and drive product adoption.
- Provide sales enablement support, including training, tools, and resources to help the sales team effectively communicate product value propositions.
- Analyze the performance of marketing initiatives, providing actionable insights and recommendations to optimize future campaigns.
- Cultivate and maintain relationships with key stakeholders, including customers, industry partners, and influencers.
- Act as a product evangelist, representing the company at industry events, webinars, and customer meetings.
Qualifications
- Bachelor's degree in Marketing, Business, or a related discipline, or an equivalent combination of education and professional experience required; MBA preferred.
- 3-5+ years of experience in product marketing, preferably in the AEC construction software industry.
- Strong understanding of the B2B infrastructure software market.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Excellent written and verbal communication skills, with the ability to engage a wide range of audiences.
- Strong analytical and problem-solving abilities, with a data-driven mindset.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction. An attractive salary and benefits package. A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups. A company committed to making a real difference by advancing the world's infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world.
Product Marketing Manager in London employer: BENTLEY SYSTEMS, INC.
Contact Detail:
BENTLEY SYSTEMS, INC. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in product marketing. Include case studies, successful campaigns, and any cool projects you've been part of. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can help them grow. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Bentley.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B marketing, especially in the AEC sector, and showcase any successful campaigns you've led. We want to see how you can drive growth just like we do!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills align with our mission at Bentley. Be sure to mention specific examples of your work that relate to our construction software products.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise marketing strategies or campaigns. This will show us that you have the analytical mindset we’re looking for.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture!
How to prepare for a job interview at BENTLEY SYSTEMS, INC.
✨Know Your Market
Before the interview, dive deep into the B2B AEC software market. Understand the key players, current trends, and challenges. This knowledge will help you speak confidently about how Bentley's products can stand out and meet market needs.
✨Craft Your Value Proposition
Prepare to discuss how you would create compelling value propositions for Bentley's construction software. Think about what differentiates their products and how you can communicate that effectively to various stakeholders.
✨Showcase Your Collaboration Skills
Since this role involves working cross-functionally, be ready to share examples of how you've successfully collaborated with product management, sales, and customer success teams in the past. Highlight your ability to foster relationships and drive results together.
✨Prepare for Data-Driven Discussions
Expect questions about how you analyse marketing initiatives. Be prepared to discuss specific metrics you've used in previous roles to measure success and how you’ve applied insights to optimise future campaigns.