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- Tasks: Drive brand awareness and generate leads through innovative marketing campaigns.
- Company: Join Bentley Systems, a leader in infrastructure software solutions since 1984.
- Benefits: Enjoy an attractive salary, benefits package, and a commitment to inclusion and wellbeing.
- Why this job: Be part of a team making a real difference in global infrastructure and sustainability.
- Qualifications: Bachelor’s degree and 2+ years in B2B field marketing, preferably in North America.
- Other info: Flexible work environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 42000 £ per year.
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This individual will have a key role in developing and executing marketing initiatives to drive brand awareness, generate high-quality leads, and accelerate pipeline growth in support of regional sales efforts and strategic goals. The ideal candidate is a proactive and creative marketer who will collaborate with cross-function teams to develop and implement targeted, innovative campaigns and initiatives. This role reports to the Director of Field Marketing, Americas.
Key Responsibilities:
- Collaborates with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth.
- Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics.
- Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the North American market, ensuring alignment with overall company and regional revenue and business goals.
- Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
- Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships.
- Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.
- Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation – ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.
- Support the planning and execution of NA regional Bentley hosted events, seminars, and meetings, both in-person and virtual, to drive thought leadership, brand awareness and lead generation.
- Foster strong relationships with key stakeholders including regional sales teams, internal and external partners, and influencers within the North America market.
- Regularly communicate marketing plans, progress, and results to internal teams.
- Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.
Qualifications
- Bachelor’s degree or equivalent experience in marketing, business, or a related field
- 2+ years of experience in B2B field marketing, with a focus on the North American market.
- Background in executing in-region B2B lead gen programs that drive engagement and generate high-quality leads and revenue for both new logo growth and account expansion.
- Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
- Experience in infrastructure markets including transportation, energy and water is advantageous.
- Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
- Strong project management skills and ability to work in a fast-paced environment.
- Prior experience with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demandbase, Google Analytics, etc.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction – watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com
2025 Copyright Bentley Systems, Incorporated
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Field Marketing Specialist employer: BENTLEY SYSTEMS, INC.
Contact Detail:
BENTLEY SYSTEMS, INC. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Specialist
✨Tip Number 1
Familiarise yourself with the North American market and its specific challenges. Understanding regional trends and customer behaviours will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the field marketing space, especially those who have experience in B2B lead generation. Attend industry events or webinars to connect with potential colleagues and learn about best practices.
✨Tip Number 3
Showcase your project management skills by discussing past campaigns you've executed. Be ready to share specific examples of how you managed budgets, collaborated with teams, and achieved measurable results.
✨Tip Number 4
Stay updated on the latest marketing tools and technologies relevant to field marketing. Being knowledgeable about platforms like Marketo and Google Analytics can set you apart as a candidate who is ready to hit the ground running.
We think you need these skills to ace Field Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B field marketing, especially within the North American market. Emphasise any specific campaigns you've executed that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your proactive and creative marketing skills. Mention specific examples of how you've collaborated with sales teams or developed targeted marketing initiatives to drive demand and generate leads.
Showcase Relevant Skills: Highlight your project management skills and experience with marketing tools like Marketo and Google Analytics. Be sure to mention any experience you have in managing budgets and overseeing vendors for marketing execution.
Research Bentley Systems: Familiarise yourself with Bentley Systems and their impact on infrastructure. Understanding their mission and values will help you align your application with their goals and demonstrate your genuine interest in the company.
How to prepare for a job interview at BENTLEY SYSTEMS, INC.
✨Know Your Audience
Research Bentley Systems and understand their market position, especially in the infrastructure sector. Familiarise yourself with their products and recent projects to demonstrate your genuine interest and knowledge during the interview.
✨Showcase Your Creativity
As a Field Marketing Specialist, creativity is key. Prepare examples of innovative marketing campaigns you've executed in the past, particularly those that drove engagement and lead generation. Be ready to discuss how you can bring fresh ideas to Bentley's marketing strategies.
✨Highlight Collaboration Skills
This role requires working closely with sales and cross-functional teams. Share specific instances where you've successfully collaborated with others to achieve marketing goals. Emphasise your ability to foster strong relationships and communicate effectively.
✨Demonstrate Analytical Thinking
Familiarity with marketing tools and analytics is crucial. Be prepared to discuss how you've used data to inform your marketing decisions and measure campaign success. Highlight any experience with platforms like Marketo or Google Analytics to show you're equipped for the role.
