General Sales Manager in Birmingham

Company Description

Bentley Birmingham is an official Bentley Motors dealership, dedicated to delivering exceptional customer service and maintaining the power and performance of Bentley vehicles. The dealership provides a range of manufacturer-approved services, ensuring that each vehicle is cared for to the highest standards. Team members work with a prestigious brand and discerning clientele, contributing to a luxury automotive experience. Bentley Birmingham offers a professional environment where expertise, attention to detail, and commitment to excellence are highly valued. Joining the team means representing a globally recognized luxury marque in the Birmingham area.

Role Description

The General Sales Manager is responsible for leading and overseeing the sales operations of the dealership in a full‑time, on‑site role based in Birmingham. Day‑to‑day tasks include managing the sales team, setting and monitoring sales targets, coaching and developing team members, and ensuring a high‑quality customer experience throughout the sales process. The role involves forecasting and reporting on sales performance, optimizing stock and vehicle presentation, and collaborating with other departments to deliver seamless service. The General Sales Manager will build and maintain strong relationships with clients, oversee negotiation and deal closure, and ensure compliance with Bentley standards and dealership policies. This position plays a key role in driving revenue growth, upholding brand values, and maintaining a high level of professionalism in all customer interactions.

Qualifications

• Proven experience in automotive sales management, preferably within a premium or luxury brand environment.
• Strong leadership and team management skills, including coaching, performance monitoring, and developing sales professionals.
• Demonstrated ability in creating and executing sales strategies, setting targets, and analyzing performance metrics.
• Excellent customer‑relationship management and negotiation skills, with a focus on delivering a premium client experience.
• Solid commercial and financial acumen, including budgeting, forecasting, and margin management.
• Effective communication and interpersonal skills, with the ability to collaborate across departments.
• High level of integrity, professionalism, and attention to detail aligned with a luxury automotive brand.
• Comfort with dealership management and CRM systems, and basic proficiency with standard office software.
• Ability to work on‑site full time in Birmingham and adapt to a fast‑paced, target‑driven environment.
• Relevant education or training in business, sales, or a related field; prior experience in a dealership management role is highly beneficial.