At a Glance
- Tasks: Conduct behavioural research and analyse customer experiences to uncover insights.
- Company: Join Benoy Strategy, a leader in commercial asset recommendations.
- Benefits: Enjoy competitive salary, flexible working, and a fun, inclusive environment.
- Other info: Collaborative team with opportunities for growth and social activities.
- Why this job: Make a real impact by understanding consumer behaviour and shaping future experiences.
- Qualifications: Master's degree in relevant fields and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Benoy Strategy specialises in providing strategic recommendations for commercial assets across retail, mixed‑use developments, hospitality, leisure, airports and travel hubs. We are specialists in understanding customer, consumer and passenger behaviour through behavioural analytics, commercial insight and human‑centred strategy. We help clients better understand how people interact with places, brands and experiences, translating behavioural insight into commercial opportunity and strategic decision‑making. Our work combines data analysis, behavioural research, commercial strategy and customer experience thinking to shape future‑focused environments and destinations.
We are looking for a proactive and curious graduate, ideally educated to Master's level in a relevant behavioural, social science or consumer behaviour discipline, to join our growing strategy team as a Behavioural Insights Analyst. This role will provide exposure to both behavioural research and live client project delivery, with approximately:
- 50% focused on behavioural and market research
- 50% focused on project support and strategic delivery
You will help uncover and interpret behavioural patterns across customer journeys, physical environments and commercial experiences, supporting clients to better understand not just what people do, but why they do it. The role spans the full project lifecycle, from research design and data gathering through to analysis, insight generation and client‑ready presentations. You will work across sectors including retail, mixed‑use, hospitality, aviation and travel environments. This is an ideal opportunity for a graduate or early‑career candidate looking to develop experience in behavioural insight, strategy consulting, customer analytics and commercial research within a creative and collaborative environment.
About You
- A strong interest in behavioural science, consumer psychology and customer decision‑making.
- Curiosity about how people interact with physical spaces, brands and experiences.
- Strong analytical and critical thinking skills.
- Interest in retail, hospitality, aviation and mixed‑use environments.
- Ability to identify meaningful patterns and opportunities from research and data.
- Strong communication and storytelling abilities.
- Ability to work collaboratively within multidisciplinary teams.
- A proactive, enthusiastic and self‑motivated attitude.
- Strong organisational and time management skills.
- Interest in customer experience, placemaking and future consumer trends.
Qualifications & Experience
- Master's degree (or currently studying towards completion) in a relevant discipline such as Behavioural Science, Psychology, Consumer Behaviour, Behavioural Economics, Human Geography, Sociology, Anthropology or a related field.
- Demonstrable application of qualitative and/or quantitative research methodologies through academic studies, dissertation research, placements or relevant work experience.
- Experience analysing and synthesising data and research findings to develop evidence‑based insights and recommendations.
- Strong written and verbal communication skills, including the ability to present complex information clearly and concisely.
- Experience using Microsoft Excel and PowerPoint to analyse data and communicate findings is desirable.
What We Can Offer You
- Competitive salary, dependent on experience
- Agile working with the option of three days in the studio and two working from home
- Opportunities to learn and grow within a fast‑paced company
- A fun, inclusive and collaborative studio environment with an active calendar of social activities
- 22 days annual leave with an option to buy more plus 1 Benoy day off during the Christmas period
- A range of benefits including private medical/life insurance and pension
Key Responsibilities
- Behavioural Research & Insight
- Conduct qualitative and quantitative behavioural research across customer and passenger experiences
- Analyse customer trends, purchasing behaviour, dwell patterns and engagement data
- Support development of behavioural insight frameworks and customer segmentation approaches
- Assist with customer journey mapping and experience analysis
- Undertake desk research into macro trends, behavioural science, consumer expectations and emerging market shifts
- Support survey design, research testing and insight gathering activities
- Project Support & Delivery
- Support project planning and delivery to ensure objectives are achieved on time
- Coordinate meetings, manage research outputs and support stakeholder communications
- Assist in the preparation of clear, accurate and engaging client‑ready presentations and reports
- Support strategic thinking, hypothesis generation and project narrative development
- Collaborate effectively with internal teams and external stakeholders throughout projects
- Contribute to proposal writing, pitches and thought leadership activities
- Strategic Analysis
- Translate behavioural and commercial findings into meaningful strategic recommendations
- Support analysis of customer data, commercial performance data and experience metrics
- Identify behavioural drivers influencing commercial performance and customer engagement
- Assist in developing future‑focused strategies that improve customer experience and asset performance.
Behavioural Insights Analyst in London employer: Benoy
At Benoy Strategy, we pride ourselves on being an excellent employer that fosters a creative and collaborative work culture. Our Behavioural Insights Analyst role offers graduates the chance to engage in meaningful projects across diverse sectors while benefiting from agile working arrangements, professional growth opportunities, and a supportive environment that values curiosity and innovation. With competitive salaries, comprehensive benefits, and a vibrant studio atmosphere, we are dedicated to nurturing talent and encouraging personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Behavioural Insights Analyst in London
✨Data-Driven Networking
Get yourself into the local business intelligence scene! Attend meetups and industry events where you can connect with professionals in the field. Sites like Meetup or Eventbrite often have listings for these types of gatherings. Who knows, you might meet someone from Benoy!
✨Leverage Online Communities
Join online forums and LinkedIn groups focused on business intelligence. Engaging in discussions or sharing your insights can help you stand out. Plus, members often share job opportunities, including entry-level roles like Behavioural Insights Analyst at places like Benoy.
✨Show Off Your Skills
If you’ve done any projects or analyses—whether for school or personal interest—create a portfolio to showcase your work. Use platforms like GitHub or even your own website to make your skills visible. Recruiters love to see practical examples, especially for entry-level positions!
✨Apply Directly and Follow Up
Make sure to apply directly through our website when you see an opening for a Behavioural Insights Analyst at Benoy. After a week or so, don’t hesitate to follow up with a polite message expressing your interest. It shows you’re proactive and really keen on the opportunity!
We think you need these skills to ace Behavioural Insights Analyst in London
Some tips for your application 🫡
Show Your Analytical Spark:When applying for an entry-level business intelligence role at Benoy, let your analytical skills shine through. Highlight any relevant coursework or projects where you’ve dealt with data analysis, and don’t forget to include any specific tools you’ve used, like SQL or Excel. It’s all about showcasing your ability to turn data into insights!
Include Relevant Certifications:If you’ve done any certifications related to business intelligence, like Tableau or Power BI, make sure to include them in your CV. This not only shows your commitment to the field but also gives you an edge over other candidates who may not have them. It’s a great way to demonstrate your proactive approach to learning.
Tailor Your Cover Letter to Benoy:Your cover letter is your chance to connect with Benoy personally. Mention why you’re excited about the prospect of joining them and how you can contribute to their goals. Use specific examples from your experience that align with their business intelligence needs!
Focus on Learning and Growth:As it’s an entry-level position, don’t hesitate to express your eagerness to learn and grow in the role. Talk about what you hope to achieve and how you look forward to developing your skills further in the business intelligence field. Employers love a candidate who's keen on expanding their knowledge!
How to prepare for a job interview at Benoy
✨Master the Data Tools
Familiarise yourself with popular business intelligence tools like Tableau, Power BI, or SQL before the interview. We want to hear about your hands-on experience, so if you’ve created any dashboards or data reports, be ready to talk through them.
✨Demonstrate Your Analytical Skills
Prepare for technical questions that assess your analytical thinking. We might throw some sample data scenarios your way and ask how you'd approach solving them. Practice by finding case studies online and trying to tackle them yourself.
✨Show Your Passion for Learning
As this is an entry-level role, we’re looking for candidates who are eager to learn and grow. Be ready to discuss any online courses or workshops you’ve taken, especially those related to data analysis or business intelligence fundamentals.
✨Bring Your Best Examples
If you’ve worked on any projects or internships related to data analysis, don't be shy about sharing them. Whether it's a school project or a personal endeavour, having concrete examples will help us see your potential and how you can fit into the role at Benoy.
