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- Tasks: Join us as a Marketing Co-ordinator, driving growth and managing marketing platforms.
- Company: We're a dynamic engineering supply company in Burton-on-Trent, focused on innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and healthcare benefits.
- Why this job: Be part of a creative team, expand your skills, and make a real impact.
- Qualifications: Strong communication skills, B2B marketing experience, and proficiency in Microsoft Office required.
- Other info: Experience with AI marketing tools and familiarity with SAP is a plus.
The predicted salary is between 24000 - 42000 £ per year.
An exciting opportunity has arisen for a Marketing Co-ordinator to join a growing engineering supply company based in Burton upon Trent. This is a hybrid role, involving a combination of office-based work and remote working, supporting two expanding businesses.
This newly created role has been introduced to support and drive further growth by promoting our capabilities and successes to date. The successful candidate will play a key role in expanding the sales pipeline and increasing conversion rates, working alongside Sales professionals at all levels across the businesses.
You will be responsible for marketing both businesses, managing various marketing platforms and tools, and ensuring our brand and messaging resonate with current and prospective customers. A proactive mindset and creative approach will be essential for identifying new opportunities to broaden our market reach.
Marketing Co-ordinator Job Overview
- Oversee the business development process to engage with prospects and maintain a detailed record of interactions
- Manage market intelligence and lead generation activity, such as identifying UK-wide rail freight maintenance depots
- Maintain a log of all prospect accounts and provide regular updates on their status
- Maintain marketing materials and tools including PowerPoint templates and promotional collateral
- Manage shared business email accounts
- Monitor key platforms such as RISQS and Fasten IT, relevant to industrial fastener supply
- Stay informed on industry news from the British and Irish Association of Fastener Distributors (BIAFD) and circulate key updates across the companies
- Identify and manage leads through rail-related media
- Promote both businesses through various channels including:
- Company websites – Collaborate with creative partners to maximise SEO and increase web-based enquiries
- Other social media platforms
- Industry events
- Email newsletters
Marketing Co-ordinator Job Requirements
- Excellent written and verbal communication skills
- Experience delivering B2B marketing initiatives across a range of channels
- Strong commercial awareness
- Proven ability to manage budgets and report return on investment (ROI) to senior management
- Highly organised with good time management and a flexible approach
- Able to work independently – a self-motivated and creative individual
- Proficient in Microsoft Office applications including Word, Excel, Outlook, and PowerPoint
- Confident in using social media platforms such as LinkedIn and X (formerly Twitter), including reporting on engagement
- Experience using AI for business marketing purposes is desirable
- Familiarity with systems such as SAP would be advantageous
Marketing Co-ordinator Salary & Benefits
- Salary dependent on experience likely Circa £28k-£30k
- Healthcare
- Hybrid opportunities
Bennett and Game Recruitment are a multi-disciplined technical recruitment agency based in Chichester, West Sussex operating across the UK with specialist teams covering a range of industries.
We are acting as a Recruitment Agency in relation to this vacancy, and in accordance with GDPR by applying you are granting us consent to process your data, contact you about the services we offer, and submit your CV for the role you have applied for.
Marketing Co-Ordinator - Engineering in Burton-On-Trent employer: Bennett and Game
Contact Detail:
Bennett and Game Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Co-Ordinator - Engineering in Burton-On-Trent
✨Tip Number 1
Familiarise yourself with the engineering supply industry, particularly rail freight maintenance. Understanding the specific challenges and opportunities in this sector will help you engage more effectively with potential employers and demonstrate your knowledge during discussions.
✨Tip Number 2
Leverage LinkedIn to connect with professionals in the engineering and marketing fields. Engaging with relevant content and joining industry-specific groups can help you build a network that may lead to job referrals or insider information about the role.
✨Tip Number 3
Stay updated on the latest marketing trends and tools, especially those related to B2B marketing. Being knowledgeable about current strategies and technologies will position you as a forward-thinking candidate who can contribute innovative ideas to the team.
✨Tip Number 4
Prepare to discuss how you would approach managing marketing platforms and lead generation activities. Think of specific examples or strategies you could implement to enhance brand visibility and engagement, as this will showcase your proactive mindset during interviews.
We think you need these skills to ace Marketing Co-Ordinator - Engineering in Burton-On-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and showcases your communication skills. Emphasise any previous roles where you've managed marketing initiatives or worked with sales teams.
Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of the engineering supply industry. Mention specific examples of how your proactive mindset and creative approach have led to successful marketing campaigns in the past.
Showcase Your Skills: In your application, clearly outline your proficiency in Microsoft Office applications and any experience with social media platforms. If you have used AI for marketing purposes, be sure to include that as well.
Research the Company: Familiarise yourself with the company’s brand and messaging. Understanding their current marketing strategies and recent successes will help you demonstrate how you can contribute to their growth in your application.
How to prepare for a job interview at Bennett and Game
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest marketing trends, especially in B2B contexts. Be prepared to discuss how you would apply these trends to the engineering sector and demonstrate your understanding of various marketing channels.
✨Demonstrate Your Communication Skills
Since excellent written and verbal communication skills are crucial for this role, practice articulating your thoughts clearly. Consider preparing examples of past experiences where your communication made a significant impact.
✨Be Ready to Discuss Budget Management
The role requires managing budgets and reporting ROI. Prepare to discuss your experience with budget management and provide specific examples of how you've successfully tracked and reported on marketing expenditures.
✨Highlight Your Proactive Mindset
This position values a proactive approach to identifying new opportunities. Think of instances where you took the initiative in previous roles, and be ready to share how your creativity led to successful outcomes.
