Area Sales Manager – South
Area Sales Manager – South

Area Sales Manager – South

Newbury Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales growth by visiting customers and understanding their needs.
  • Company: Join Beninca, a trusted name in providing innovative solutions.
  • Benefits: Enjoy competitive salary, performance bonuses, and generous annual leave.
  • Why this job: Be part of a supportive team culture while making a real impact.
  • Qualifications: Sales experience and a valid driving license are essential.
  • Other info: Work remotely with occasional office visits; travel within the territory required.

The predicted salary is between 36000 - 60000 £ per year.

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Job Description

The Area Sales Manager – South Region – will be responsible for driving sales growth within a designated territory. This role involves visiting customers, understanding their needs, selling our solutions to meet their requirements and becoming a trusted advisor. The ideal candidate will have a strong sales background, excellent communication skills, and a passion for building lasting customer relationships.

Key Responsibilities

  • Visit customers regularly to thoroughly understand their business and how Beninca can help them meet their goals.
  • Build and maintain strong relationships with new and existing customers.
  • Put together a territory plan that highlights existing and new opportunities. Identify and pursue new business opportunities within the territory.
  • Conduct product presentations and demonstrations to customers.
  • Negotiate contracts (pricing) that provide a win/win strong relationship.
  • Monitor market trends and competitor activities to identify opportunities and threats.
  • Provide regular sales reports and forecasts to management.
  • Collaborate with internal teams to ensure customer satisfaction and resolve any issues.
  • Represent the Beninca brand to the highest possible professional standards both externally and internally.
  • Determined and target driven with a proven track record in sales.
  • Good Communication Skills: Ability to clearly convey information and engage with customers effectively.
  • Strong Negotiation Skills: Capable of negotiating terms and closing sales deals.
  • Customer Relationship Management: Proficient in building and maintaining strong customer relationships.
  • Time Management: Efficient in managing time and prioritising tasks to meet deadlines.
  • Problem-Solving: Ability to identify issues and provide effective solutions.
  • Self-Motivation: Highly motivated and able to work independently with minimal supervision.
  • Adaptability: Flexible and able to adapt to changing market conditions and customer needs.
  • Resilience: Able to comfortably engage with all levels of the organisation, from operators to the managing director.
  • Technical Proficiency: Comfortable using CRM software and other sales tools.

Qualifications

  • Sales Experience: Proven experience in sales, preferably in a field sales role.
  • Driving License: Valid driver’s license and willingness to travel extensively within the assigned territory.
  • Analytical Skills: Ability to analyse sales data and market trends to inform strategies.
  • Presentation Skills: Proficient in delivering product presentations and demonstrations, tailored to the audience’s needs, both in person and through digital media platforms.
  • Desired but not essential; Industry knowledge: Familiarity with the industry and products being sold.
  • A full clean UK driving license.

Desired Skills

  • Experience with Sage Line 50 or similar accounting software
  • Familiarity with Salesforce CRM or equivalent
  • Competitive Salary: Attractive base salary with performance-based incentives.
  • Commission Structure: Generous commission plan to reward high achievers.
  • Generous annual leave entitlement
  • Professional Development: Opportunities for ongoing training and career advancement.
  • Expense Reimbursement: Full reimbursement for business-related expenses, including travel, in accordance with company policies.
  • Supportive Work Environment: Collaborative and supportive team culture.

Please send your CV and a cover letter detailing your relevant experience to Jack Crawford at Jack@beninca.co.uk

Job title Area Sales Manager – South

Work location Working from home, with visits to the office (RG14 5RL) when required. Externally based, visiting new and existing clients in a defined sales region.

Reporting to General Manager

Salary Competitive basic salary with attractive OTE (quarterly bonuses/commission). Depending on experience.

Unit 4 Nexus Park, Plenty Close, Hambridge Rd, Newbury, Berkshire RG14 5RL

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Area Sales Manager – South employer: Beninca Group

At Beninca, we pride ourselves on being an excellent employer, offering a supportive work environment that fosters collaboration and professional growth. As an Area Sales Manager in the South, you'll benefit from a competitive salary, generous commission structure, and ongoing training opportunities, all while working flexibly from home and engaging with clients across your territory. Join us to build meaningful relationships and drive sales success in a company that values your contributions and invests in your future.
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Contact Detail:

Beninca Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager – South

Tip Number 1

Familiarise yourself with the specific needs and challenges of businesses in the South region. Research local industries and market trends to tailor your approach when engaging potential clients.

Tip Number 2

Network with professionals in your area by attending industry events or local business meet-ups. Building connections can lead to valuable referrals and insights into customer needs.

Tip Number 3

Prepare to demonstrate your sales achievements and how you've successfully built relationships in previous roles. Be ready to share specific examples during interviews that highlight your negotiation skills and customer management.

Tip Number 4

Showcase your adaptability by discussing how you've navigated changes in market conditions or customer demands in the past. This will illustrate your resilience and problem-solving abilities, which are crucial for this role.

We think you need these skills to ace Area Sales Manager – South

Sales Experience
Excellent Communication Skills
Strong Negotiation Skills
Customer Relationship Management
Time Management
Problem-Solving
Self-Motivation
Adaptability
Resilience
Technical Proficiency in CRM Software
Analytical Skills
Presentation Skills
Driving License
Familiarity with Sage Line 50 or similar accounting software
Experience with Salesforce CRM or equivalent

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your sales experience and relevant skills. Focus on achievements that demonstrate your ability to drive sales growth and build customer relationships, as these are key for the Area Sales Manager role.

Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about sales and how your background aligns with the responsibilities of the Area Sales Manager position. Mention specific examples of how you've successfully managed customer relationships and driven sales in previous roles.

Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure your application reflects your ability to convey information clearly. Use concise language and structure your documents well to make a strong impression.

Highlight Technical Proficiency: Mention any experience you have with CRM software or sales tools, such as Salesforce or Sage Line 50. This will demonstrate your technical proficiency and readiness to adapt to the tools used by the company.

How to prepare for a job interview at Beninca Group

Know Your Territory

Before the interview, research the South region thoroughly. Understand the key industries, major players, and market trends. This knowledge will help you demonstrate your ability to drive sales growth and show that you're proactive about understanding the territory.

Showcase Your Sales Achievements

Prepare specific examples of your past sales successes. Be ready to discuss how you identified opportunities, built relationships, and closed deals. Quantifying your achievements with numbers can make a strong impact.

Demonstrate Strong Communication Skills

Since this role requires excellent communication, practice articulating your thoughts clearly and confidently. Consider conducting mock interviews or presenting your ideas to friends to refine your delivery.

Prepare for Negotiation Scenarios

Anticipate questions related to negotiation tactics. Think of examples where you successfully negotiated terms that benefited both parties. This will showcase your strong negotiation skills and ability to foster win/win relationships.

Area Sales Manager – South
Beninca Group
Location: Newbury
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