Marketing Campaign and Automation Specialist (12-month Maternity Cover) in Southampton

Who are Benifex? We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in.

Why should you apply?

• Team: our Marketing team are award-winning for a reason - you'll be surrounded by knowledgeable and enthusiastic people!
• Autonomy: you are trusted to work in a way that suits you best and encouraged to autonomously pursue improvements and solutions.
• Technology: our Marketing Automation team works with fantastic tech and are currently conducting a major upgrade with the technology they use.
• Impact: you'll be directly responsible for ensuring our marketing campaigns go to the right people and drive business growth.

Great benefits:

• £42,000
• Flexible work – choose a working setup that works for you, our only ask is to see you once a month in the office and you must be based in the UK or Ireland.
• Full access to our comprehensive benefits package, including discounts from hundreds of high street brands, salary sacrifice schemes across Finance, Health, Tech, and more.
• 25 days holiday plus your local bank holidays.
• Your birthday off.
• Two half day wellbeing days.
• Healthcare cash plan to cover the costs of day-to-day healthcare.
• Employee Assistance Plan 24/7 365 support.
• Income Protection (75%) and life assurance (4x salary).
• Referral bonuses.
• Enhanced parental leave package - 26 weeks fully paid maternity leave and 4 weeks fully paid paternity leave.
• Work from Anywhere policy for 90 days.
• Buy and Sell scheme for holidays.
• £50 monthly allowance to spend on whatever takes your fancy, your very own Benifex card will be topped up at the start of each month!

Role Overview

We are looking for a data-driven and detail-oriented Marketing Campaign and Automation Specialist to join our growing B2B marketing team. In this role, you will be the engine room of our demand generation efforts. You will bridge the gap between creative strategy and technical execution, building scalable automation workflows, executing complex email campaigns, and ensuring our lead management processes run smoothly. You will play a critical role in nurturing leads, ensuring the right message reaches the right prospect at the right time.

Responsibilities

• Campaign Execution & Management: Build, test, and launch end-to-end B2B marketing campaigns (email, webinars, content downloads, and events) within our Marketing Automation Platform (MAP). Create landing pages, forms, and email templates using HTML/CSS or drag-and-drop editors, ensuring mobile responsiveness and brand consistency. Coordinate with Content and Design teams to ensure assets are delivered on time and optimised for conversion.
• Marketing Automation & Operations: Work with Demand Generation Managers in designing and managing nurture workflows and trigger-based emails to engage prospect accounts with relevant messages to their journey stage. Manage the database audience segmentation to ensure highly targeted messaging based on industry, persona, and behaviour. Maintain the connection between the Marketing Automation Platform (Marketing Cloud Account Engagement) and Salesforce, troubleshooting sync errors and data discrepancies.
• Lead Management & Scoring: Own the Lead Scoring model: regularly analyse lead quality and collaborate with Sales to refine scoring criteria based on conversion data. Ensure the smooth handoff of Marketing Qualified Accounts (MQAs) to the Sales team, including setting up alerts and territory routing rules. Monitor database hygiene, performing regular data cleansing and enrichment to maintain high deliverability rates.
• Analytics & Optimisation: Configure email and landing page reporting to improve Open Rates, CTR, and Conversion Rates. Generate weekly/monthly reports on campaign performance, offering actionable insights to the broader marketing team. Ensure all campaigns comply with global data privacy regulations (GDPR, CCPA, CAN-SPAM).

What are we looking for?

• Demonstrable experience in B2B Marketing, Demand Generation, or Marketing Operations.
• Proven proficiency in a major Marketing Automation Platform (e.g., HubSpot, Marketo, Pardot, or Eloqua) and a CRM (e.g., Salesforce).
• Strong ability to interpret data, identify trends, and use metrics to drive decision-making.
• Basic working knowledge of HTML/CSS for email and landing page troubleshooting.
• Extreme attention to detail—you are the person who catches the broken link before the email goes out.

Nice-to-Haves:

• Certification in HubSpot, Marketo, or Salesforce.
• Experience with Account-Based Marketing (ABM) strategies and tools (e.g., 6sense, Demandbase).
• Experience using Zapier or other integration tools to connect disparate systems.

Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.

Our interview process

• Initial informal call with the Talent team.
• Online tests in numeracy and logical reasoning.
• Interview with the hiring manager and a member of the team.
• Final interview with the Director.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We believe that diversity and inclusion are essential to our success, and we are proud to be an equal opportunity employer. We are a proud member of the Disability Confident employer scheme. If you require any reasonable adjustments at any stage during the recruitment process, please let us know with your application.