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- Tasks: Execute and manage B2B marketing campaigns, ensuring smooth lead management and automation.
- Company: Join a dynamic B2B marketing team at an innovative company.
- Benefits: Enjoy a competitive salary, flexible work, and comprehensive benefits package.
- Why this job: Make a real impact in demand generation while developing your marketing skills.
- Qualifications: Experience in B2B marketing and proficiency in marketing automation platforms required.
- Other info: Fast interview process with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a data-driven and detail-oriented Marketing Campaign and Automation Specialist to join our growing B2B marketing team. In this role, you will be the engine room of our demand generation efforts. You will bridge the gap between creative strategy and technical execution, building scalable automation workflows, executing complex email campaigns, and ensuring our lead management processes run smoothly. You will play a critical role in nurturing leads, ensuring the right message reaches the right prospect at the right time.
Responsibilities
- Campaign Execution & Management: Build, test, and launch end-to-end B2B marketing campaigns (email, webinars, content downloads, and events) within our Marketing Automation Platform (MAP). Create landing pages, forms, and email templates using HTML/CSS or drag-and-drop editors, ensuring mobile responsiveness and brand consistency. Coordinate with Content and Design teams to ensure assets are delivered on time and optimised for conversion.
- Marketing Automation & Operations: Work with Demand Generation Managers in designing and managing nurture workflows and trigger-based emails to engage prospect accounts with relevant messages to their journey stage. Manage the database audience segmentation to ensure highly targeted messaging based on industry, persona, and behaviour. Maintain the connection between the Marketing Automation Platform (Marketing Cloud Account Engagement) and Salesforce, troubleshooting sync errors and data discrepancies.
- Lead Management & Scoring: Own the Lead Scoring model: regularly analyse lead quality and collaborate with Sales to refine scoring criteria based on conversion data. Ensure the smooth handoff of Marketing Qualified Accounts (MQAs) to the Sales team, including setting up alerts and territory routing rules. Monitor database hygiene, performing regular data cleansing and enrichment to maintain high deliverability rates.
- Analytics & Optimisation: Configure email and landing page reporting to improve Open Rates, CTR, and Conversion Rates. Generate weekly/monthly reports on campaign performance, offering actionable insights to the broader marketing team. Ensure all campaigns comply with global data privacy regulations (GDPR, CCPA, CAN-SPAM).
What are we looking for?
- Demonstrable experience in B2B Marketing, Demand Generation, or Marketing Operations.
- Proven proficiency in a major Marketing Automation Platform (e.g., HubSpot, Marketo, Pardot, or Eloqua) and a CRM (e.g., Salesforce).
- Strong ability to interpret data, identify trends, and use metrics to drive decision-making.
- Basic working knowledge of HTML/CSS for email and landing page troubleshooting.
- Extreme attention to detail—you are the person who catches the broken link before the email goes out.
Nice-to-Haves
- Certification in HubSpot, Marketo, or Salesforce.
- Experience with Account-Based Marketing (ABM) strategies and tools (e.g., 6sense, Demandbase).
- Experience using Zapier or other integration tools to connect disparate systems.
Even if you don’t meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.
Our interview process
- Initial informal call with the Talent team
- Online tests in numeracy and logical reasoning
- Interview with the hiring manager and a member of the team
- Final interview with the Director
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We are proud to be an equal opportunity employer. We are a proud member of the Disability Confident employer scheme. If you require any reasonable adjustments at any stage during the recruitment process, please let us know with your application.
Great benefits include:
- £42,000 salary
- Flexible work – see you once a month in the office; UK or Ireland-based
- Full access to our comprehensive benefits package, including discounts from hundreds of high street brands, salary sacrifice schemes across Finance, Health, Tech, and more
- 25 days holiday plus local bank holidays
- Your birthday off
- Two half-day wellbeing days
- Healthcare cash plan to cover day-to-day healthcare
- Employee Assistance Plan 24/7 365 support
- Income Protection (75%) and life assurance (4x salary)
- Referral bonuses
- Enhanced parental leave package - 26 weeks fully paid maternity leave and 4 weeks fully paid paternity leave
- Work from Anywhere policy for 90 days
- Buy and Sell scheme for holidays
- £50 monthly allowance to spend on whatever takes your fancy; Benifex card topped up at start of each month
Marketing Campaign and Automation Specialist (12-month Maternity Cover) in London employer: Benifex
Contact Detail:
Benifex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign and Automation Specialist (12-month Maternity Cover) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend webinars, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews like a pro! Research the company, understand their marketing strategies, and be ready to discuss how your skills can bridge the gap between creative strategy and technical execution. Show them you’re the perfect fit!
✨Tip Number 3
Don’t just apply anywhere—apply through our website! It shows you’re genuinely interested in joining us at StudySmarter. Plus, it makes it easier for us to spot your application and get you into the process faster.
✨Tip Number 4
Follow up after your interviews! A quick thank-you email can go a long way. It keeps you fresh in their minds and shows your enthusiasm for the role. Just keep it short and sweet!
We think you need these skills to ace Marketing Campaign and Automation Specialist (12-month Maternity Cover) in London
Some tips for your application 🫡
Show Your Data-Driven Side: Since we're all about data here at StudySmarter, make sure to highlight your experience with metrics and analytics in your application. Share specific examples of how you've used data to drive marketing decisions or improve campaign performance.
Be Creative Yet Technical: We love a good blend of creativity and technical know-how! When writing your application, mention any experience you have with building email templates or landing pages, especially if you’ve dabbled in HTML/CSS. It shows you can bridge the gap between strategy and execution.
Tailor Your Application: Don’t just send a generic application our way! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We want to see how you fit into our team and what unique qualities you bring.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your enthusiasm for joining our awesome team right from the start!
How to prepare for a job interview at Benifex
✨Know Your Tools
Make sure you’re familiar with the major Marketing Automation Platforms like HubSpot or Marketo. Brush up on your CRM skills, especially with Salesforce, as you'll likely be asked about how you’ve used these tools in past campaigns.
✨Showcase Your Data Skills
Prepare to discuss how you've interpreted data and used metrics to drive decisions in your previous roles. Bring examples of how you've improved campaign performance through analytics, as this will demonstrate your data-driven mindset.
✨Be Detail-Oriented
Since attention to detail is crucial for this role, be ready to talk about a time when you caught an error before it became a problem. This could be anything from a broken link in an email to a misconfigured automation workflow.
✨Understand Lead Management
Familiarise yourself with lead scoring models and how to manage the handoff between marketing and sales. Be prepared to discuss your experience with nurturing leads and ensuring they receive the right messages at the right time.
