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- Tasks: Lead a dynamic marketing team to drive growth and student recruitment.
- Company: Join Benenden, a prestigious girls' school with a rich history.
- Benefits: Attractive salary package and the chance to shape future leaders.
- Why this job: Make a real impact in education and inspire the next generation of women.
- Qualifications: Proven marketing experience and strategic thinking skills required.
- Other info: Work in a beautiful setting with excellent career development opportunities.
The predicted salary is between 65000 - 70000 £ per year.
Benenden is now seeking to appoint a Head of Marketing to lead a team of four professionals to deliver growth across the strategic areas of marketing and student recruitment. This is an exciting opportunity for a dynamic and experienced marketeer to lead a step change in the marketing of this prestigious girls' school.
Reporting into the Director of External Relations and working closely with the Head of Admissions, this is a high-profile new role that will focus on delivering the School's ambitious marketing objectives.
Responsibilities- Lead on marketing strategy for the school and oversee a team of four professionals to drive growth in marketing and student recruitment.
- Ensure a consistent brand message that aligns with Benenden's premium reputation.
- Lead on market insights and audience segmentation to underpin digital campaigns that raise awareness of Benenden and deepen understanding of its unique offer.
- Inspire and develop a highly focused, creative, and dynamic Marketing team.
- Highly effective practitioner with an impressive skillset and demonstrable track record in marketing and multi-channel brand development.
- Experience gained from within or outside the education sector.
- Strong strategic thinker with a good understanding of the independent schools market.
- Ability to shape and implement marketing plans that support the school’s objectives and premium positioning.
About Benenden: Benenden is one of the UK's leading boarding and day schools, educating around 550 girls aged 11-18. The school's location, in 250 acres of attractive parkland in Kent, offers the opportunity to experience beautiful countryside whilst being only an hour from London by train. Benenden has been shaping the future of successful, visionary women for over 100 years. This is an exciting moment to join: Benenden continues to strengthen its position at the forefront of single-sex girls' education and has expanded its family of schools by bringing Orwell Park School into the Benenden group.
RemunerationAn attractive remuneration package is offered, reflecting the significance and seniority of the position. The eventual salary will depend on skills and experience; however, it is anticipated that it will be in the region of £65,000 - £70,000 per annum.
Head of Marketing in Maidstone employer: Benenden School
Contact Detail:
Benenden School Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Maidstone
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on opportunities at places like Benenden.
✨Tip Number 2
Show off your expertise! Prepare a portfolio showcasing your past marketing successes, especially those that align with the independent schools market. This will help you stand out when you get the chance to chat with hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to schools like Benenden. Express your interest in their marketing strategies and how you can contribute to their growth. A little initiative goes a long way!
✨Tip Number 4
Apply through our website! We make it easy for you to submit your application and showcase your skills. Plus, it shows you're serious about joining the team and ready to lead the charge in marketing.
We think you need these skills to ace Head of Marketing in Maidstone
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and education shine through. We want to see how your passion aligns with Benenden's mission and values.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in multi-channel brand development and strategic thinking. We’re looking for specific examples that demonstrate your skills in the education sector or similar fields.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your journey in marketing. We want to know how you've inspired teams and driven growth in previous roles, so make it engaging and personal!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Benenden.
How to prepare for a job interview at Benenden School
✨Know Your Audience
Before the interview, take some time to research Benenden and its unique offerings. Understand their brand message and how it aligns with their premium reputation. This will help you tailor your responses and demonstrate that you're genuinely interested in the school.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and implemented marketing strategies in the past. Be ready to discuss your experience with audience segmentation and digital campaigns, as these are key areas for the Head of Marketing role.
✨Highlight Team Leadership Skills
Since you'll be leading a team of four professionals, it's crucial to showcase your leadership style. Share specific instances where you've inspired and developed a creative team, and how that led to successful marketing outcomes.
✨Ask Insightful Questions
At the end of the interview, don't forget to ask questions that show your interest in the school's future. Inquire about their current marketing challenges or how they envision the role evolving. This not only demonstrates your enthusiasm but also gives you valuable insights into their expectations.