At a Glance
- Tasks: Lead social media strategy and drive brand engagement across platforms.
- Company: Join Benenden Health, a forward-thinking organisation in the healthcare sector.
- Benefits: Enjoy flexible working, 27 days holiday, and a strong pension scheme.
- Other info: Collaborative environment with excellent training and career progression opportunities.
- Why this job: Shape how we connect with our audience and make a real impact.
- Qualifications: Experience in managing social media for consumer-focused brands is essential.
The predicted salary is between 45500 - 45500 £ per year.
We are looking for a strategic and creative Social Media Manager to lead Benenden Health's social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.
Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.
This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
Key areas of responsibility- Social Media Strategy & Planning
- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives.
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity.
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health's social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity.
- Content & Campaign Delivery
- Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar.
- Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities.
- Brief and guide creative teams on platform best practice, formats, and performance optimisation.
- Manage day-to-day publishing across all channels.
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable).
- Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok).
- Experience using social media to support brand awareness, engagement, and lead generation.
- Skilled in content planning and working collaboratively with creative teams.
- Strong analytical skills with experience using insights to drive performance improvements.
- Excellent written communication and stakeholder management skills.
- Ability to balance strategic thinking with hands-on delivery.
- A strategic thinker with a passion for social media and storytelling.
- A collaborative team player who can work across multiple stakeholders and priorities.
- A data-driven marketer who uses insight to inform decisions.
- Someone who thrives in a fast-paced environment and can proactively identify opportunities.
The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2-3 days per week in the office.
What we offer employees:- Smart, flexible working - achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan.
- Starting on 27 days holiday, plus Bank Holidays.
- Pension with up to 10% employer contributions.
- Discount available on other Benenden Health products.
- Employee Assistance Program.
- Unlimited access to 500 Refer a Friend Bonus Scheme.
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities.
- Cycle to work scheme.
- Employee engagement events.
For further information on this role, please refer to the Role Profile.
Social Media Manager - York in Wigginton employer: Benenden Health
Benenden Health is an exceptional employer located in York, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee well-being, we provide smart, flexible working arrangements, generous holiday allowances, and comprehensive benefits including a corporate health membership and robust training opportunities. Our commitment to employee growth and engagement ensures that you will thrive both personally and professionally while making a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York in Wigginton
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local events in York. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Benenden Health, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry leaders and keep an eye on emerging social media platforms. Being knowledgeable about the latest trends shows you're passionate and ready to take on the role.
We think you need these skills to ace Social Media Manager - York in Wigginton
Some tips for your application 🫡
Show Your Passion for Social Media:When writing your application, let your enthusiasm for social media shine through! We want to see how you can creatively engage audiences and drive brand awareness. Share examples of your past successes in managing social media for consumer-focused brands.
Tailor Your Application:Make sure to customise your application to align with our job description. Highlight your experience with specific platforms like LinkedIn, Facebook, and Instagram, and demonstrate how you've used them to support brand engagement and lead generation.
Be Data-Driven:We love a candidate who can back up their strategies with data! In your application, mention any analytical skills or tools you've used to measure performance and optimise social media activities. Show us how insights have driven your decisions.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to inject a bit of your personality into your application. We’re looking for a collaborative team player, so let us know how you work with others and share your storytelling flair!
How to prepare for a job interview at Benenden Health
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role. Research the latest trends and best practices for LinkedIn, Facebook, Instagram, and TikTok. Being able to discuss how you would leverage these platforms to drive brand awareness and engagement will show your strategic thinking.
✨Showcase Your Content Skills
Prepare examples of past content strategies you've developed or campaigns you've managed. Be ready to discuss how you collaborated with creative teams to deliver compelling content that aligns with brand messaging. This will demonstrate your hands-on experience and ability to work cross-functionally.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) and metrics used in social media marketing. Be prepared to talk about how you’ve used data insights to optimise campaigns and improve performance. This will highlight your analytical skills and understanding of what drives success in social media.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you’ve successfully collaborated with others in previous roles. Highlight your communication skills and ability to manage multiple stakeholders, as this is crucial for driving effective social media strategies.
