At a Glance
- Tasks: Lead social media strategy and drive brand engagement across platforms.
- Company: Benenden Health, a forward-thinking organisation focused on health and wellbeing.
- Benefits: Flexible working, 27 days holiday, health benefits, and career progression.
- Other info: Hybrid work model with 2-3 days in the York office.
- Why this job: Shape how we connect with audiences and make a real impact in the health sector.
- Qualifications: Experience in managing social media for consumer brands and strong analytical skills.
The predicted salary is between 36000 - 44000 £ per year.
Social Media Manager - York Job Reference: Salary: 45,500Closing Date: 08/14/ :00:00Location: York
Employement
Type: Full Time We are looking for a strategic and creative Social Media Manager to lead Benenden Healths social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.
Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.
This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
- Key areas of responsibility
- Social Media Strategy & Planning
- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Healths social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity
- Content & Campaign Delivery
- Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar
- Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities
- Brief and guide creative teams on platform best practice, formats, and performance optimisation
- Manage day-to-day publishing across all channels
- What youll bring to the role
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable)
- Strong understanding of social media platforms, trends, and best practices (e. g. Linked In, Facebook, Instagram, Tik Tok)
- Experience using social media to support brand awareness, engagement, and lead generation
- Skilled in content planning and working collaboratively with creative teams
- Strong analytical skills with experience using insights to drive performance improvements
- Excellent written communication and stakeholder management skills
- Ability to balance strategic thinking with hands-on delivery
- A strategic thinker with a passion for social media and storytelling
- A collaborative team player who can work across multiple stakeholders and priorities
- A data-driven marketer who uses insight to inform decisions
- Someone who thrives in a fast-paced environment and can proactively identify opportunities
The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2 3 days per week in the office.
What we offer employees
- Smart, flexible working achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan
- Starting on 27 days holiday, plus Bank Holidays
- Pension with up to 10% employer contributions
- Discount available on other Benenden Health products.
- Employee Assistance Program
- Unlimited access to 500 Refer a Friend Bonus Scheme
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities
- Cycle to work scheme.
- Employee engagement events
For further information on this role, please refer to the Role Profile.
Social Media Manager - York in University employer: Benenden Health
Benenden Health is an exceptional employer, offering a dynamic work environment in York where every day presents new challenges and opportunities to make a meaningful impact on our members' lives. With a strong commitment to employee development, comprehensive training, and a range of benefits including free health memberships and generous holiday allowances, we foster a supportive culture that values resilience, empathy, and initiative. Join us to be part of a mutual organisation that prioritises doing the right thing while providing you with the tools and support to thrive in your role as a Contact Centre Claims Advisor.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York in University
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Benenden Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Benenden Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Benenden Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Benenden Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager - York in University
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Benenden Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Benenden Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Benenden Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Benenden Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Benenden Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Benenden Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
