At a Glance
- Tasks: Lead social media strategy and drive brand engagement across platforms.
- Company: Join Benenden Health, a forward-thinking organisation in the healthcare sector.
- Benefits: Enjoy flexible working, 27 days holiday, and a generous pension scheme.
- Other info: Collaborative environment with excellent training and career progression opportunities.
- Why this job: Shape how we connect with our audience and make a real impact.
- Qualifications: Experience in managing social media for consumer brands and strong analytical skills.
The predicted salary is between 45500 - 45500 £ per year.
We are looking for a strategic and creative Social Media Manager to lead Benenden Health's social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.
Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.
This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
Key areas of responsibility- Social Media Strategy & Planning
- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives.
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity.
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health's social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity.
- Content & Campaign Delivery
- Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar.
- Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities.
- Brief and guide creative teams on platform best practice, formats, and performance optimisation.
- Manage day-to-day publishing across all channels.
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable).
- Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok).
- Experience using social media to support brand awareness, engagement, and lead generation.
- Skilled in content planning and working collaboratively with creative teams.
- Strong analytical skills with experience using insights to drive performance improvements.
- Excellent written communication and stakeholder management skills.
- Ability to balance strategic thinking with hands-on delivery.
- A strategic thinker with a passion for social media and storytelling.
- A collaborative team player who can work across multiple stakeholders and priorities.
- A data-driven marketer who uses insight to inform decisions.
- Someone who thrives in a fast-paced environment and can proactively identify opportunities.
The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2-3 days per week in the office.
What we offer employees:- Smart, flexible working - achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan.
- Starting on 27 days holiday, plus Bank Holidays.
- Pension with up to 10% employer contributions.
- Discount available on other Benenden Health products.
- Employee Assistance Program.
- Unlimited access to 500 Refer a Friend Bonus Scheme.
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities.
- Cycle to work scheme.
- Employee engagement events.
For further information on this role, please refer to the Role Profile.
Social Media Manager - York in South Bank employer: Benenden Health
Benenden Health is an exceptional employer located in York, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee well-being, we provide smart, flexible working arrangements, generous holiday allowances, and comprehensive benefits including a corporate health membership and robust training opportunities. Our commitment to employee growth and engagement ensures that you will thrive both personally and professionally while making a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York in South Bank
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Social Media Manager role, and who knows? They might just have the inside scoop on opportunities at Benenden Health.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Include metrics that highlight your impact on brand awareness and engagement. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching Benenden Health's current social media presence. Think about how you can enhance their strategy and be ready to share your ideas. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it gives us a chance to see your enthusiasm for joining the Benenden Health team directly.
We think you need these skills to ace Social Media Manager - York in South Bank
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience with social media strategies and how they align with Benenden Health's goals. We want to see how you can drive brand awareness and engagement!
Showcase Your Creativity:This role is all about creativity, so don’t hold back! Share examples of past campaigns you've managed or content you've created that really made an impact. We love seeing innovative ideas that resonate with audiences.
Be Data-Driven:We’re looking for someone who uses insights to inform decisions. Include any metrics or KPIs from your previous roles that demonstrate your ability to optimise social media performance. Numbers speak volumes!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Benenden Health
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role. Research the latest trends and best practices for LinkedIn, Facebook, Instagram, and TikTok. Being able to discuss how you would leverage these platforms for brand awareness and engagement will show your strategic thinking.
✨Showcase Your Creativity
Prepare examples of past campaigns or content you've created that drove engagement. Bring along a portfolio or case studies that highlight your ability to craft compelling narratives and align them with brand messaging. This will demonstrate your hands-on delivery skills.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) and how to measure social media success. Be ready to discuss how you’ve used analytics to inform your strategies in previous roles. This will showcase your analytical skills and ability to optimise performance.
✨Collaborate and Communicate
Highlight your experience working with creative teams and stakeholders. Prepare to discuss how you’ve successfully collaborated on projects and managed expectations. Strong communication skills are essential, so be ready to demonstrate your ability to engage with various teams effectively.
