At a Glance
- Tasks: Lead and create engaging social media strategies to boost brand awareness.
- Company: Join Benenden Health, a trusted name in health services.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Be part of a dynamic team making a real impact in health communication.
- Why this job: Shape the future of social media and connect with diverse audiences.
- Qualifications: Experience in social media management and a creative mindset.
The predicted salary is between 45500 - 45500 £ per year.
We are looking for a strategic and creative Social Media Manager to lead Benenden Health's social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences. Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar. This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
Key areas of responsibility:
- Social Media Strategy
Social Media Manager - York employer: Benenden Health
Benenden Health is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of York. With a strong focus on employee growth, we provide ample opportunities for professional development and a supportive environment where your contributions directly impact our mission to enhance health and wellbeing. Join us to be part of a team that values innovation and community engagement, making a meaningful difference in the lives of our members and partners.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that Social Media Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content strategies. This will give us an edge when we’re chatting with hiring managers about how we can drive brand awareness and engagement.
✨Tip Number 3
Prepare for interviews by researching the company’s current social media presence. We should be ready to discuss how we can enhance their strategy and connect with their audience effectively. Knowledge is power!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can keep track of our applications and follow up easily if needed.
We think you need these skills to ace Social Media Manager - York
Some tips for your application 🫡
Show Your Creativity:As a Social Media Manager, we want to see your creative flair! Use your application to showcase your unique style and ideas. Think about how you can make our social presence pop and engage our audiences.
Tailor Your Application:Make sure to tailor your CV and cover letter to the job description. Highlight your experience in both B2C and B2B environments, and demonstrate how you've driven brand awareness and engagement in previous roles.
Be Insight-Led:We love data-driven decisions! In your application, mention any insights or metrics you've used to shape social media strategies in the past. This shows us you understand the importance of analytics in driving success.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Benenden Health
✨Know Your Platforms
Familiarise yourself with the social media platforms that Benenden Health uses. Understand their tone, audience, and the type of content that performs well on each platform. This will show your strategic thinking and ability to tailor content effectively.
✨Showcase Your Creativity
Prepare examples of past campaigns or content you've created that drove engagement. Be ready to discuss your creative process and how you measure success. This will highlight your ability to generate innovative ideas for their social media strategy.
✨Understand B2B and B2C Dynamics
Research the differences between B2B and B2C social media strategies. Be prepared to discuss how you would approach each audience differently and provide examples of how you've successfully engaged both types in previous roles.
✨Engage with Their Content
Before the interview, interact with Benenden Health's social media posts. Comment thoughtfully and share relevant insights. This not only shows your genuine interest but also gives you a chance to demonstrate your understanding of their brand voice and community.
