At a Glance
- Tasks: Lead social media strategy and drive brand engagement across platforms.
- Company: Join Benenden Health, a forward-thinking organisation in the healthcare sector.
- Benefits: Enjoy flexible working, 27 days holiday, and a generous pension scheme.
- Other info: Collaborative environment with excellent training and career progression opportunities.
- Why this job: Shape how we connect with our audience and make a real impact.
- Qualifications: Experience in managing social media for consumer brands and strong analytical skills.
The predicted salary is between 45500 - 45500 £ per year.
We are looking for a strategic and creative Social Media Manager to lead Benenden Health's social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.
Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.
This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
Key areas of responsibility- Social Media Strategy & Planning
- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives.
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity.
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health's social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity.
- Content & Campaign Delivery
- Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar.
- Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities.
- Brief and guide creative teams on platform best practice, formats, and performance optimisation.
- Manage day-to-day publishing across all channels.
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable).
- Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok).
- Experience using social media to support brand awareness, engagement, and lead generation.
- Skilled in content planning and working collaboratively with creative teams.
- Strong analytical skills with experience using insights to drive performance improvements.
- Excellent written communication and stakeholder management skills.
- Ability to balance strategic thinking with hands-on delivery.
- A strategic thinker with a passion for social media and storytelling.
- A collaborative team player who can work across multiple stakeholders and priorities.
- A data-driven marketer who uses insight to inform decisions.
- Someone who thrives in a fast-paced environment and can proactively identify opportunities.
The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2-3 days per week in the office.
What we offer employees:- Smart, flexible working - achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan.
- Starting on 27 days holiday, plus Bank Holidays.
- Pension with up to 10% employer contributions.
- Discount available on other Benenden Health products.
- Employee Assistance Program.
- Unlimited access to 500 Refer a Friend Bonus Scheme.
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities.
- Cycle to work scheme.
- Employee engagement events.
For further information on this role, please refer to the Role Profile.
Social Media Manager - York in Fulford employer: Benenden Health
Benenden Health is an exceptional employer, offering a dynamic work environment in York where creativity and strategic thinking thrive. With a strong focus on employee well-being, we provide smart, flexible working arrangements, generous holiday allowances, and comprehensive benefits including a corporate health membership and robust training opportunities for career progression. Join us to make a meaningful impact in the healthcare sector while enjoying a collaborative culture that values innovation and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York in Fulford
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local events in York. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Benenden Health, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest social media trends and tools. Consider taking online courses or attending workshops to boost your knowledge and make yourself more attractive to employers.
We think you need these skills to ace Social Media Manager - York in Fulford
Some tips for your application 🫡
Show Your Social Media Savvy:Make sure to highlight your experience with social media platforms in your application. We want to see how you've driven brand awareness and engagement in the past, so share specific examples that showcase your skills!
Tailor Your Content:When writing your application, tailor your content to reflect our brand's tone of voice and values. This shows us that you understand what we're about and can align your messaging with our objectives.
Be Data-Driven:We love a good data story! Include any metrics or KPIs you've worked with in previous roles to demonstrate how you've used insights to drive performance improvements. Numbers speak volumes!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Benenden Health
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Research their latest trends and best practices, especially for LinkedIn, Facebook, Instagram, and TikTok. This will show that you’re not just familiar with them but also passionate about leveraging them effectively.
✨Showcase Your Strategy Skills
Prepare to discuss your previous experiences in developing and executing social media strategies. Bring examples of how you’ve driven brand awareness and engagement, and be ready to explain the KPIs you set and how you measured success. This will demonstrate your strategic thinking and analytical skills.
✨Collaborate Like a Pro
Since this role involves working closely with content creation teams, think of examples where you’ve successfully collaborated on projects. Be ready to discuss how you’ve briefed creative teams and ensured alignment with brand messaging. This will highlight your teamwork and communication skills.
✨Be Data-Driven
Prepare to talk about how you’ve used insights and analytics to inform your social media decisions. Share specific instances where data helped you optimise campaigns or improve performance. This will show that you’re a data-driven marketer who can make informed decisions.
