At a Glance
- Tasks: Lead social media strategy and drive brand engagement across platforms.
- Company: Join Benenden Health, a forward-thinking organisation in the healthcare sector.
- Benefits: Enjoy flexible working, 27 days holiday, and a generous pension scheme.
- Other info: Collaborative environment with excellent training and career progression opportunities.
- Why this job: Shape how we connect with our audience and make a real impact.
- Qualifications: Experience in managing social media for consumer brands and strong analytical skills.
The predicted salary is between 45500 - 45500 £ per year.
We are looking for a strategic and creative Social Media Manager to lead Benenden Health's social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.
Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.
This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
Key areas of responsibility- Social Media Strategy & Planning
- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives.
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity.
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health's social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity.
- Content & Campaign Delivery
- Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar.
- Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities.
- Brief and guide creative teams on platform best practice, formats, and performance optimisation.
- Manage day-to-day publishing across all channels.
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable).
- Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok).
- Experience using social media to support brand awareness, engagement, and lead generation.
- Skilled in content planning and working collaboratively with creative teams.
- Strong analytical skills with experience using insights to drive performance improvements.
- Excellent written communication and stakeholder management skills.
- Ability to balance strategic thinking with hands-on delivery.
- A strategic thinker with a passion for social media and storytelling.
- A collaborative team player who can work across multiple stakeholders and priorities.
- A data-driven marketer who uses insight to inform decisions.
- Someone who thrives in a fast-paced environment and can proactively identify opportunities.
The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2-3 days per week in the office.
What we offer employees:- Smart, flexible working - achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan.
- Starting on 27 days holiday, plus Bank Holidays.
- Pension with up to 10% employer contributions.
- Discount available on other Benenden Health products.
- Employee Assistance Program.
- Unlimited access to 500 Refer a Friend Bonus Scheme.
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities.
- Cycle to work scheme.
- Employee engagement events.
For further information on this role, please refer to the Role Profile.
Social Media Manager - York in Dunnington employer: Benenden Health
Benenden Health is an exceptional employer located in York, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee well-being, we provide smart, flexible working arrangements, generous holiday allowances, and comprehensive benefits including a corporate health membership and pension contributions. Our commitment to professional development ensures that employees have ample opportunities for growth and advancement within the organisation, making it a rewarding place to build a career in social media management.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York in Dunnington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Benenden Health, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field and ready to hit the ground running.
We think you need these skills to ace Social Media Manager - York in Dunnington
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience with social media strategies and how you've driven brand awareness in previous roles. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity:As a Social Media Manager, creativity is key! Include examples of past campaigns or content you've created that had a significant impact. We love seeing innovative ideas, so don’t hold back on showcasing your best work!
Be Data-Driven:We’re looking for someone who can use insights to drive performance improvements. In your application, mention any analytical tools or metrics you've used to measure success in your social media efforts. Show us how you’ve made data work for you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Benenden Health
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and best practices for each social media platform mentioned in the job description. Be ready to discuss how you’ve used these platforms to drive brand awareness and engagement in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing social media strategies. Bring examples of how you set KPIs, measured performance, and optimised campaigns based on insights. This will demonstrate your strategic thinking and analytical skills.
✨Collaborate Like a Pro
Since this role involves working closely with content creation teams, think of examples where you successfully collaborated on projects. Highlight your ability to align content with brand messaging and how you’ve guided creative teams on best practices.
✨Be Ready for a Fast-Paced Environment
The job mentions thriving in a fast-paced environment, so prepare to share experiences where you identified opportunities quickly and adapted your strategies accordingly. This will show that you can handle the dynamic nature of social media management.
