At a Glance
- Tasks: Lead social media strategy and drive brand engagement across platforms.
- Company: Join Benenden Health, a forward-thinking organisation in the healthcare sector.
- Benefits: Enjoy flexible working, 27 days holiday, and a generous pension scheme.
- Other info: Collaborative environment with excellent training and career progression opportunities.
- Why this job: Shape how we connect with our audience and make a real impact.
- Qualifications: Experience in managing social media for consumer brands and strong analytical skills.
The predicted salary is between 45500 - 45500 £ per year.
We are looking for a strategic and creative Social Media Manager to lead Benenden Health's social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.
Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.
This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
Key areas of responsibility- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives.
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity.
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health's social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity.
- Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar.
- Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities.
- Brief and guide creative teams on platform best practice, formats, and performance optimisation.
- Manage day-to-day publishing across all channels.
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable).
- Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok).
- Experience using social media to support brand awareness, engagement, and lead generation.
- Skilled in content planning and working collaboratively with creative teams.
- Strong analytical skills with experience using insights to drive performance improvements.
- Excellent written communication and stakeholder management skills.
- Ability to balance strategic thinking with hands-on delivery.
- A strategic thinker with a passion for social media and storytelling.
- A collaborative team player who can work across multiple stakeholders and priorities.
- A data-driven marketer who uses insight to inform decisions.
- Someone who thrives in a fast-paced environment and can proactively identify opportunities.
The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2-3 days per week in the office.
What we offer employees:- Smart, flexible working - achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan.
- Starting on 27 days holiday, plus Bank Holidays.
- Pension with up to 10% employer contributions.
- Discount available on other Benenden Health products.
- Employee Assistance Program.
- Unlimited access to 500 Refer a Friend Bonus Scheme.
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities.
- Cycle to work scheme.
- Employee engagement events.
For further information on this role, please refer to the Role Profile.
Social Media Manager - York in Deighton employer: Benenden Health
Benenden Health is an exceptional employer located in York, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee well-being, we provide smart, flexible working arrangements, generous holiday allowances, and comprehensive benefits including a corporate health membership and robust training opportunities. Our commitment to employee growth and engagement ensures that you will thrive in your role as a Social Media Manager while making a meaningful impact on our brand's presence.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York in Deighton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can enhance their strategy and drive engagement based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Social Media Manager - York in Deighton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience with social media strategies and how you've driven brand awareness in previous roles. We want to see how you can bring your unique flair to our team!
Show Off Your Creativity:As a Social Media Manager, creativity is key! Include examples of past campaigns or content you've created that really made an impact. We love seeing innovative ideas, so don’t hold back on showcasing your best work!
Be Data-Driven:We’re looking for someone who can use insights to drive performance improvements. Mention any analytical tools or metrics you've used to measure success in your previous roles. Show us how you’ve turned data into actionable strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Benenden Health
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role, like LinkedIn, Facebook, Instagram, and TikTok. Be ready to discuss how you’ve used these platforms to drive brand awareness and engagement in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and delivering social media strategies. Think of specific examples where you set KPIs and benchmarks, and how you measured performance to optimise your activities.
✨Collaborate Like a Pro
Since this role involves working closely with content creation teams, be ready to share examples of how you’ve successfully collaborated on campaigns. Highlight your ability to align content with brand messaging and strategic priorities.
✨Bring Data to the Table
Demonstrate your analytical skills by discussing how you’ve used insights to drive performance improvements. Prepare to explain how data has informed your decisions and helped shape your social media strategies.
